{"id":46166,"date":"2026-07-07T17:15:34","date_gmt":"2026-07-07T17:15:34","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46166"},"modified":"2026-07-07T17:15:44","modified_gmt":"2026-07-07T17:15:44","slug":"deepika-padukone-fronts-hiltons-it-matters-where-you-stay-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/deepika-padukone-fronts-hiltons-it-matters-where-you-stay-campaign\/","title":{"rendered":"Deepika Padukone Fronts Hilton&#8217;s &#8220;It Matters Where You Stay&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hilton has kicked off a new chapter of its &#8220;It Matters Where You Stay&#8221; campaign, again fronted by global icon Deepika Padukone, who has served as the hospitality brand&#8217;s ambassador since the campaign&#8217;s record-breaking 2025 debut, which drew more than 11 billion views across social and digital platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shot at Conrad Bengaluru, the latest film leans into a looser, more playful side of Padukone, built around music and movement rather than typical travel imagery. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hilton brought in GRAMMY Award-winning director Nadia Marquard Otzen and choreographer Shay Latukolan, with an original soundtrack from composer Mikey McCleary blending electronic and Indian influences. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The content spans dining, wellness, loyalty, and the everyday care of Hilton Team Members, built around the idea that a great Stay, not just the destination, is what makes travel work.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hilton and Deepika Padukone return to remind travellers why it matters where you stay\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BAl1o9Dbb1o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;When you feel genuinely comfortable and looked after, you stop overthinking and can simply be yourself,&#8221; Padukone said of the partnership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hilton has leaned harder into star power lately. In England, it tapped goalkeeper <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jordan-pickford\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jordan Pickford<\/a> and forward <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/marcus-rashford\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marcus Rashford<\/a> for its <a href=\"https:\/\/bookingagentinfo.com\/news\/jordan-pickford-and-marcus-rashford-lead-star-studded-hilton-england-matchday-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Don&#8217;t Take Me Home&#8221; matchday film<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rival hotel brands are chasing similar plays: Marriott Bonvoy recently ran a <a href=\"https:\/\/bookingagentinfo.com\/news\/erling-haaland-vinicius-jr-lead-world-cup-campaign-for-marriott-bonvoy-visa\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Cup campaign<\/a> with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/erling-braut-haaland\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Erling Haaland<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/vinicius-junior\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vin\u00edcius Jr.<\/a>, and teamed with Starbucks and singer <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/myles-smith\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Myles Smith<\/a> for a <a href=\"https:\/\/bookingagentinfo.com\/news\/myles-smith-headlines-one-night-experience-with-marriott-bonvoy-and-starbucks\/\" target=\"_blank\" rel=\"noreferrer noopener\">one-night concert giveaway<\/a> in New York.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Padukone, Hilton sits alongside a busy endorsement slate that includes Adidas since 2023 and Bisleri since 2023. For Hilton, she remains its most visible global face as the company targets 400 trading hotels across India in the years ahead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hilton isn&#8217;t treating this as a one-off shoot; bringing Padukone back after an 11-billion-view debut signals the brand sees real payoff beyond vanity metrics. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is also part of a bigger shift: hospitality brands are now competing on star power the way sneaker and beverage brands always have, with Hilton, Marriott Bonvoy and Starbucks all leaning on ambassadors to sell an &#8220;experience,&#8221; not just a room. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And Padukone&#8217;s expanding portfolio (Adidas, Bisleri, Hilton, and more) shows how one Bollywood A-lister can anchor campaigns well outside film.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does a <em>returning<\/em> ambassador build more traveler trust than a rotating cast of new faces? Can &#8220;feel-good&#8221; hospitality campaigns actually convert into bookings, or is this pure brand sentiment?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hilton has kicked off a new chapter of its &#8220;It Matters Where You Stay&#8221; campaign, again fronted by global icon Deepika Padukone, who has served as the hospitality brand&#8217;s ambassador since the campaign&#8217;s record-breaking 2025 debut, which drew more than 11 billion views across social and digital platforms. Shot at Conrad Bengaluru, the latest film [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,17],"tags":[206],"class_list":["post-46166","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv","tag-hospitality"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deepika Padukone Fronts Hilton&#039;s &quot;It Matters Where You Stay&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/deepika-padukone-fronts-hiltons-it-matters-where-you-stay-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deepika Padukone Fronts Hilton&#039;s &quot;It Matters Where You Stay&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Hilton has kicked off a new chapter of its &#8220;It Matters Where You Stay&#8221; campaign, again fronted by global icon Deepika Padukone, who has served as the hospitality brand&#8217;s ambassador since the campaign&#8217;s record-breaking 2025 debut, which drew more than 11 billion views across social and digital platforms. 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