{"id":46158,"date":"2026-07-07T16:39:05","date_gmt":"2026-07-07T16:39:05","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46158"},"modified":"2026-07-07T16:39:22","modified_gmt":"2026-07-07T16:39:22","slug":"djmariio-partners-with-gillettelabs-for-body-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/djmariio-partners-with-gillettelabs-for-body-campaign\/","title":{"rendered":"DJMaRiiO Partners With GilletteLabs for Body Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gillette has tapped Spanish content creator DJMaRiiO to front the Spanish launch of GilletteLabs Body, its new body-specific grooming range. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, &#8220;Que una depilesi\u00f3n no te deje fuera de juego,&#8221; leans on football language to poke fun at a common problem: men using face razors on their bodies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Built by ad agency VML Spain, the campaign cites Kantar data showing more than 60% of Spanish men shave or trim body hair, yet most still reach for tools designed for the face rather than gear built for rougher terrain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DJMaRiiO, real name Mario Alonso Gallardo, built his following on FIFA content and now serves as an official EA Sports FC commentator. He&#8217;s also a brand ambassador and investor in esports and the football club Dux Gaming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Gillette deal caps a busy stretch for the creator: he won Burger King&#8217;s &#8220;Grand King&#8221; title in July 2025, and appeared alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/david-villa\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Villa<\/a> in Lay&#8217;s 2026 FIFA World Cup watch-party campaign this June.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Gillette, DJMaRiiO joins a roster that&#8217;s long included tennis legend <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/roger-federer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roger Federer<\/a> and Olympic diver <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tom-daley\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Daley<\/a>, who fronted the GilletteLabs Body &amp; Intimate range in 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The push fits a wider men&#8217;s grooming trend: <a href=\"https:\/\/bookingagentinfo.com\/news\/anthony-joshua-fronts-quattro-razor-launch-for-wilkinson-sword\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anthony Joshua became the face of Wilkinson Sword&#8217;s Quattro 4 razor launch<\/a>, while beauty brands like Naturium have leaned on creators such as <a href=\"https:\/\/bookingagentinfo.com\/news\/bretman-rock-teams-up-with-naturium-for-glow-better-together-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bretman Rock<\/a> to sell body-care lines through authentic, community-driven storytelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gillette isn&#8217;t just translating a global campaign into Spanish, it&#8217;s building something culturally native, using football slang and humor timed around the 2026 World Cup buzz. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing a FIFA-content creator over a footballer also signals the brand is chasing younger, digitally native shoppers who trust creators over traditional athlete endorsers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For DJMaRiiO, this is a category expansion. He&#8217;s built his commercial portfolio on gaming, esports, and fast food deals, personal care is new territory, and a legitimizing one at that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does creator-led humor land better with younger male shoppers than athlete-fronted grooming ads?Could this open the door for more streamers and gaming personalities to enter beauty and personal care? Is this a one-off activation, or the start of an ongoing GilletteLabs relationship with DJMaRiiO?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gillette has tapped Spanish content creator DJMaRiiO to front the Spanish launch of GilletteLabs Body, its new body-specific grooming range. The campaign, &#8220;Que una depilesi\u00f3n no te deje fuera de juego,&#8221; leans on football language to poke fun at a common problem: men using face razors on their bodies. Built by ad agency VML Spain, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,22,11,21],"tags":[],"class_list":["post-46158","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-digital","category-endorsements","category-influencers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DJMaRiiO Partners With GilletteLabs for Body Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/djmariio-partners-with-gillettelabs-for-body-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DJMaRiiO Partners With GilletteLabs for Body Campaign\" \/>\n<meta property=\"og:description\" content=\"Gillette has tapped Spanish content creator DJMaRiiO to front the Spanish launch of GilletteLabs Body, its new body-specific grooming range. The campaign, &#8220;Que una depilesi\u00f3n no te deje fuera de juego,&#8221; leans on football language to poke fun at a common problem: men using face razors on their bodies. Built by ad agency VML Spain, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/djmariio-partners-with-gillettelabs-for-body-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-07T16:39:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-07T16:39:22+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DJMaRiiO Partners With GilletteLabs for Body Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/djmariio-partners-with-gillettelabs-for-body-campaign\/","og_locale":"en_US","og_type":"article","og_title":"DJMaRiiO Partners With GilletteLabs for Body Campaign","og_description":"Gillette has tapped Spanish content creator DJMaRiiO to front the Spanish launch of GilletteLabs Body, its new body-specific grooming range. The campaign, &#8220;Que una depilesi\u00f3n no te deje fuera de juego,&#8221; leans on football language to poke fun at a common problem: men using face razors on their bodies. 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