{"id":46143,"date":"2026-07-07T14:43:15","date_gmt":"2026-07-07T14:43:15","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46143"},"modified":"2026-07-07T14:44:25","modified_gmt":"2026-07-07T14:44:25","slug":"iu-named-global-brand-ambassador-for-jaeger-lecoultre","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/iu-named-global-brand-ambassador-for-jaeger-lecoultre\/","title":{"rendered":"IU Named Global Brand Ambassador for Jaeger-LeCoultre"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lee Ji-Eun, known globally as IU, has been unveiled as the new Global Brand Ambassador for Jaeger-LeCoultre, the Swiss watchmaker known as the &#8220;Watchmaker of Watchmakers.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eagle-eyed fans had already noticed the singer wearing the Reverso Classic Duetto on her wrist during promotions with Byeon Woo-seok for Perfect Crown. Speaking about her connection to the Maison, IU said what resonates with her most is building something that lasts rather than chasing trends.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"IU: Some things simply endure | Jaeger-LeCoultre\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/LCIt5OwG-Q0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The timing lines up with a big year for IU. Her MBC drama Perfect Crown, a contemporary romance set in an alternative-reality Korean monarchy, aired from April through May 2026 and became Disney+&#8217;s most-watched South Korean series globally, racking up more than 43 million viewing hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IU is no stranger to the ambassador circuit. She was announced as a Gucci ambassador in 2020 and later appeared at Gucci&#8217;s Cruise 2024 show at Gyeongbokgung Palace in Seoul, before becoming Est\u00e9e Lauder&#8217;s global beauty ambassador in 2024. She also carries a long-running deal with French jeweler Chaumet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the Maison, the move continues a steady push into music and film talent worldwide. Past ambassadors include Zhang Ziyi, Anya Taylor-Joy, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jackson-yee\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jackson Yee<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lenny-kravitz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lenny Kravitz<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar Maison-level moves have made headlines recently; actor <a href=\"https:\/\/bookingagentinfo.com\/news\/omar-sy-named-jaeger-lecoultre-friend-of-the-house\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omar Sy was appointed as a Jaeger-LeCoultre Friend of the House<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/seventeens-joshua-named-jaeger-lecoultre-friend-of-the-house\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seventeen&#8217;s Joshua<\/a> received the same title earlier this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IU&#8217;s deal makes her one of the very few K-pop-adjacent solo acts to hold both a beauty and a horology ambassadorship at once, a rare double that speaks to how far her crossover appeal now reaches beyond music charts and into luxury boardrooms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is also a notable bet from Jaeger-LeCoultre, a brand historically tied to European and Hollywood names, now doubling down on Korean stars following its Friend of the House ties with Joshua.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does adding IU signal Jaeger-LeCoultre is prioritizing the Korean and broader Asian luxury market? How might this ambassadorship shape the brand&#8217;s marketing for its women&#8217;s watch lines, like the Reverso? Could this open the door for more K-pop or K-drama stars to land watch ambassadorships?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lee Ji-Eun, known globally as IU, has been unveiled as the new Global Brand Ambassador for Jaeger-LeCoultre, the Swiss watchmaker known as the &#8220;Watchmaker of Watchmakers.&#8221; Eagle-eyed fans had already noticed the singer wearing the Reverso Classic Duetto on her wrist during promotions with Byeon Woo-seok for Perfect Crown. Speaking about her connection to the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,24,20,18],"tags":[],"class_list":["post-46143","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-fashion","category-k-pop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IU Named Global Brand Ambassador for Jaeger-LeCoultre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/iu-named-global-brand-ambassador-for-jaeger-lecoultre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IU Named Global Brand Ambassador for Jaeger-LeCoultre\" \/>\n<meta property=\"og:description\" content=\"Lee Ji-Eun, known globally as IU, has been unveiled as the new Global Brand Ambassador for Jaeger-LeCoultre, the Swiss watchmaker known as the &#8220;Watchmaker of Watchmakers.&#8221; Eagle-eyed fans had already noticed the singer wearing the Reverso Classic Duetto on her wrist during promotions with Byeon Woo-seok for Perfect Crown. Speaking about her connection to the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/iu-named-global-brand-ambassador-for-jaeger-lecoultre\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-07T14:43:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-07T14:44:25+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IU Named Global Brand Ambassador for Jaeger-LeCoultre","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/iu-named-global-brand-ambassador-for-jaeger-lecoultre\/","og_locale":"en_US","og_type":"article","og_title":"IU Named Global Brand Ambassador for Jaeger-LeCoultre","og_description":"Lee Ji-Eun, known globally as IU, has been unveiled as the new Global Brand Ambassador for Jaeger-LeCoultre, the Swiss watchmaker known as the &#8220;Watchmaker of Watchmakers.&#8221; Eagle-eyed fans had already noticed the singer wearing the Reverso Classic Duetto on her wrist during promotions with Byeon Woo-seok for Perfect Crown. Speaking about her connection to the [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/iu-named-global-brand-ambassador-for-jaeger-lecoultre\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-07T14:43:15+00:00","article_modified_time":"2026-07-07T14:44:25+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/iu-named-global-brand-ambassador-for-jaeger-lecoultre\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/iu-named-global-brand-ambassador-for-jaeger-lecoultre\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"IU Named Global Brand Ambassador for Jaeger-LeCoultre","datePublished":"2026-07-07T14:43:15+00:00","dateModified":"2026-07-07T14:44:25+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/iu-named-global-brand-ambassador-for-jaeger-lecoultre\/"},"wordCount":361,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Endorsement Deals","Fashion","K-Pop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/iu-named-global-brand-ambassador-for-jaeger-lecoultre\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/iu-named-global-brand-ambassador-for-jaeger-lecoultre\/","url":"https:\/\/bookingagentinfo.com\/news\/iu-named-global-brand-ambassador-for-jaeger-lecoultre\/","name":"IU Named Global Brand Ambassador for Jaeger-LeCoultre","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-07T14:43:15+00:00","dateModified":"2026-07-07T14:44:25+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/iu-named-global-brand-ambassador-for-jaeger-lecoultre\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/iu-named-global-brand-ambassador-for-jaeger-lecoultre\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/iu-named-global-brand-ambassador-for-jaeger-lecoultre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"IU Named Global Brand Ambassador for Jaeger-LeCoultre"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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