{"id":46127,"date":"2026-07-06T19:14:11","date_gmt":"2026-07-06T19:14:11","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46127"},"modified":"2026-07-08T21:18:47","modified_gmt":"2026-07-08T21:18:47","slug":"naomi-watts-and-daniel-ricciardo-front-squares-new-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/naomi-watts-and-daniel-ricciardo-front-squares-new-campaign\/","title":{"rendered":"Naomi Watts and Daniel Ricciardo Front Square&#8217;s New Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Square has rolled out its biggest Australian push yet, and it&#8217;s leaning on hometown pride to do it. The payments company enlisted Naomi Watts to front &#8220;See You in the Neighborhood,&#8221; joining former racing driver Daniel Ricciardo and surfer Mick Fanning, who narrate videos about their respective neighborhoods in a campaign running from July to August.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each star is paired with a local favourite: Watts appears alongside Bakery on Glenayr in Sydney, Ricciardo is paired with Leonard&#8217;s House of Love in Melbourne, and Fanning visits Pasture &amp; Co on the Gold Coast, each chosen for genuine ties to their home turf. This project similar in ambition to how <a href=\"https:\/\/bookingagentinfo.com\/news\/will-ferrell-stars-in-paypal-plus-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Will Ferrell recently fronted PayPal&#8217;s rebrand push<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@square.au\/video\/7657796486444469521\" data-video-id=\"7657796486444469521\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@square.au\" href=\"https:\/\/www.tiktok.com\/@square.au?refer=embed\">@square.au<\/a> <p>Predicting the next big hit with data driven sales. @daniel.ricciardo03 talks shop on how data drives Enchante&#8217;s decisions<\/p> <a target=\"_blank\" title=\"\u266c original sound - square.au\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7657796729551440661?refer=embed\">\u266c original sound &#8211; square.au<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The rollout launches nationwide, spanning TV, radio, digital, social, and out-of-home platforms, and is informed by research pointing to a shift in Australian consumer spending toward local neighborhoods over city centers. AlchemyOne, which has worked with Square since 2019, handled media buying across the campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a big year for the trio outside the ad world too. Watts is gearing up to shoot the ballet drama &#8220;Margot &amp; Rudi&#8221; this October, playing Margot Fonteyn opposite a young Rudolf Nureyev, <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ricciardo, since retiring from F1, has taken on a Ford Racing ambassador role and is dabbling in his own wine label. Fanning, meanwhile, is deep into building the Palm Valley Gold Coast wave pool resort, recently boosted by a $4 million government investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a savvy pivot for Square, trading generic small-business messaging for three faces Australians already trust, each tied to a real neighborhood rather than a soundstage. It also signals payments brands are borrowing celebrity endorsement playbooks once reserved for fashion or tech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does pairing celebrities with hyper-local businesses feel more authentic than typical star-studded ads? Could this model influence how other fintech brands approach local marketing?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Square has rolled out its biggest Australian push yet, and it&#8217;s leaning on hometown pride to do it. The payments company enlisted Naomi Watts to front &#8220;See You in the Neighborhood,&#8221; joining former racing driver Daniel Ricciardo and surfer Mick Fanning, who narrate videos about their respective neighborhoods in a campaign running from July to [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,17,15],"tags":[190],"class_list":["post-46127","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv","category-sports","tag-banking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Naomi Watts and Daniel Ricciardo Front Square&#039;s New Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/naomi-watts-and-daniel-ricciardo-front-squares-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naomi Watts and Daniel Ricciardo Front Square&#039;s New Campaign\" \/>\n<meta property=\"og:description\" content=\"Square has rolled out its biggest Australian push yet, and it&#8217;s leaning on hometown pride to do it. The payments company enlisted Naomi Watts to front &#8220;See You in the Neighborhood,&#8221; joining former racing driver Daniel Ricciardo and surfer Mick Fanning, who narrate videos about their respective neighborhoods in a campaign running from July to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/naomi-watts-and-daniel-ricciardo-front-squares-new-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-06T19:14:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T21:18:47+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Naomi Watts and Daniel Ricciardo Front Square's New Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/naomi-watts-and-daniel-ricciardo-front-squares-new-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Naomi Watts and Daniel Ricciardo Front Square's New Campaign","og_description":"Square has rolled out its biggest Australian push yet, and it&#8217;s leaning on hometown pride to do it. The payments company enlisted Naomi Watts to front &#8220;See You in the Neighborhood,&#8221; joining former racing driver Daniel Ricciardo and surfer Mick Fanning, who narrate videos about their respective neighborhoods in a campaign running from July to [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/naomi-watts-and-daniel-ricciardo-front-squares-new-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-06T19:14:11+00:00","article_modified_time":"2026-07-08T21:18:47+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/naomi-watts-and-daniel-ricciardo-front-squares-new-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/naomi-watts-and-daniel-ricciardo-front-squares-new-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Naomi Watts and Daniel Ricciardo Front Square&#8217;s New Campaign","datePublished":"2026-07-06T19:14:11+00:00","dateModified":"2026-07-08T21:18:47+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/naomi-watts-and-daniel-ricciardo-front-squares-new-campaign\/"},"wordCount":324,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Banking"],"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Film\/TV","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/naomi-watts-and-daniel-ricciardo-front-squares-new-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/naomi-watts-and-daniel-ricciardo-front-squares-new-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/naomi-watts-and-daniel-ricciardo-front-squares-new-campaign\/","name":"Naomi Watts and Daniel Ricciardo Front Square's New Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-06T19:14:11+00:00","dateModified":"2026-07-08T21:18:47+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/naomi-watts-and-daniel-ricciardo-front-squares-new-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/naomi-watts-and-daniel-ricciardo-front-squares-new-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/naomi-watts-and-daniel-ricciardo-front-squares-new-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Naomi Watts and Daniel Ricciardo Front Square&#8217;s New Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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