{"id":46101,"date":"2026-07-06T15:41:04","date_gmt":"2026-07-06T15:41:04","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46101"},"modified":"2026-07-06T15:41:17","modified_gmt":"2026-07-06T15:41:17","slug":"colston-loveland-stars-in-vuori-breathe-collection-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/colston-loveland-stars-in-vuori-breathe-collection-campaign\/","title":{"rendered":"Colston Loveland Stars in Vuori Breathe Collection Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Chicago Bears tight end Colston Loveland is the face of Vuori&#8217;s newest push into performance wear. The Encinitas-based label has unveiled its Breathe Collection, a lightweight, perforated lineup built to hold up through intense workouts, and tapped Loveland to headline the launch under the tagline &#8220;Breathe Through It.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shot against a rugged ranch backdrop, the campaign leans into Loveland&#8217;s roots. Loveland said training has always meant putting in the work no matter the conditions, a mindset he traces back to growing up on a ranch in Gooding, Idaho. He added that the collection breathes and keeps up with how he trains, particularly in the heat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Breathe line reworks Vuori staples like the Kore Short and Strato Tee into more breathable, moisture-wicking versions, alongside a hat, vintage jeans, a tank top, and a fitness jacket. Founder and CEO Joe Kudla called Breathe a natural evolution of how the brand thinks about performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Loveland enters this campaign fresh off a standout rookie season, leading Chicago in receiving with 58 catches for 713 yards and earning NFC Offensive Player of the Week honors. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He&#8217;s part of a rapidly expanding Vuori roster: the brand made <a href=\"https:\/\/bookingagentinfo.com\/news\/tom-holland-fronts-vuori-golf-inspired-spring-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Holland a global brand partner<\/a> for its golf-inspired Spring 2026 line, and just months earlier brought Knicks guard <a href=\"https:\/\/bookingagentinfo.com\/news\/miles-mcbride-teams-up-with-vuori-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miles McBride into the fold<\/a> for its &#8220;No One Like Two&#8221; push. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vuori has also built out ambassador deals with Jared Goff and Arch Manning as it expands beyond its yoga-and-lounge roots into performance and team sports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vuori keeps widening its net across sports (golf, football, basketball) while staying anchored to its lifestyle image. Pairing an NFL rookie sensation with a training-focused collection signals the brand wants credibility with serious athletes, not just casual wearers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does signing rising rookies like Loveland build longer-term brand loyalty than A-list names? Could tying the campaign to Loveland&#8217;s hometown story resonate more than a generic training ad?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chicago Bears tight end Colston Loveland is the face of Vuori&#8217;s newest push into performance wear. The Encinitas-based label has unveiled its Breathe Collection, a lightweight, perforated lineup built to hold up through intense workouts, and tapped Loveland to headline the launch under the tagline &#8220;Breathe Through It.&#8221; Shot against a rugged ranch backdrop, the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,24,19,15],"tags":[],"class_list":["post-46101","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-football","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Colston Loveland Stars in Vuori Breathe Collection Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/colston-loveland-stars-in-vuori-breathe-collection-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colston Loveland Stars in Vuori Breathe Collection Campaign\" \/>\n<meta property=\"og:description\" content=\"Chicago Bears tight end Colston Loveland is the face of Vuori&#8217;s newest push into performance wear. The Encinitas-based label has unveiled its Breathe Collection, a lightweight, perforated lineup built to hold up through intense workouts, and tapped Loveland to headline the launch under the tagline &#8220;Breathe Through It.&#8221; Shot against a rugged ranch backdrop, the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/colston-loveland-stars-in-vuori-breathe-collection-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-06T15:41:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T15:41:17+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Colston Loveland Stars in Vuori Breathe Collection Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/colston-loveland-stars-in-vuori-breathe-collection-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Colston Loveland Stars in Vuori Breathe Collection Campaign","og_description":"Chicago Bears tight end Colston Loveland is the face of Vuori&#8217;s newest push into performance wear. The Encinitas-based label has unveiled its Breathe Collection, a lightweight, perforated lineup built to hold up through intense workouts, and tapped Loveland to headline the launch under the tagline &#8220;Breathe Through It.&#8221; Shot against a rugged ranch backdrop, the [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/colston-loveland-stars-in-vuori-breathe-collection-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-06T15:41:04+00:00","article_modified_time":"2026-07-06T15:41:17+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/colston-loveland-stars-in-vuori-breathe-collection-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/colston-loveland-stars-in-vuori-breathe-collection-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Colston Loveland Stars in Vuori Breathe Collection Campaign","datePublished":"2026-07-06T15:41:04+00:00","dateModified":"2026-07-06T15:41:17+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/colston-loveland-stars-in-vuori-breathe-collection-campaign\/"},"wordCount":324,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Fashion","Football","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/colston-loveland-stars-in-vuori-breathe-collection-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/colston-loveland-stars-in-vuori-breathe-collection-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/colston-loveland-stars-in-vuori-breathe-collection-campaign\/","name":"Colston Loveland Stars in Vuori Breathe Collection Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-06T15:41:04+00:00","dateModified":"2026-07-06T15:41:17+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/colston-loveland-stars-in-vuori-breathe-collection-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/colston-loveland-stars-in-vuori-breathe-collection-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/colston-loveland-stars-in-vuori-breathe-collection-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Colston Loveland Stars in Vuori Breathe Collection Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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