{"id":46063,"date":"2026-07-04T07:05:59","date_gmt":"2026-07-04T07:05:59","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46063"},"modified":"2026-07-04T07:29:03","modified_gmt":"2026-07-04T07:29:03","slug":"abdul-carter-and-ali-krieger-star-in-adidas-x-penn-state-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/abdul-carter-and-ali-krieger-star-in-adidas-x-penn-state-campaign\/","title":{"rendered":"Abdul Carter and Ali Krieger Star in Adidas x Penn State Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Adidas and Penn State kicked off their new decade-long partnership this week with a campaign film starring two of the university&#8217;s most recognizable alumni: NFL edge rusher Abdul Carter and U.S. Women&#8217;s National Team defender Ali Krieger. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The short film follows the Nittany Lion mascot around campus alongside Carter and Krieger as they debut the first wave of Adidas x Penn State gear.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Abdul Carter, Ali Krieger, and The Nittany Lion officially have their stripes \ud83e\udd81 (\ud83c\udfa5: adidas)\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/oPPQBYPd908?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership, worth an estimated $300 million over 10 years, replaces Nike as Penn State&#8217;s official footwear, apparel, and sideline provider. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas already had ties to the program through Carter and NFL star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/micah-parsons\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Micah Parsons<\/a>, another Penn State football alum, along with Krieger and former volleyball standout Micha Hancock. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Chad Johnson recently proved with his star-studded lineup in <a href=\"https:\/\/bookingagentinfo.com\/news\/chad-johnson-rallies-football-stars-for-adidas-footballs-speed-is-money-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">adidas Football&#8217;s &#8220;Speed Is Money&#8221; campaign<\/a>, the brand has leaned hard into athlete-driven storytelling this year, a strategy also on display in its recent push with <a href=\"https:\/\/bookingagentinfo.com\/news\/fernando-mendoza-teams-up-with-adidas-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fernando Mendoza<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carter, the No. 3 overall pick in the 2025 NFL Draft, has quickly become one of the Giants&#8217; most marketable young stars. Krieger, a two-time World Cup champion and two-time Big Ten title winner at Penn State, brings a global soccer audience to the campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the film, Adidas opened a pop-up shop at Pegula Ice Arena, offering exclusive merchandise from every Penn State sport, collectible gifts with purchase, and a championship trophy display featuring the 1982 and 1986 football title trophies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A central piece of the deal is NIL: current Nittany Lion athletes are now eligible for Adidas&#8217; NIL Ambassador Network, giving the university&#8217;s 800-plus athletes new brand opportunities across all 31 programs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a jersey swap; it&#8217;s a signal that college athletics&#8217; biggest apparel deals are now built around NIL infrastructure, not just uniforms. Adidas is using its alumni network (Carter, Krieger, Parsons, Hancock) as a bridge to sell the partnership&#8217;s long-term promise to current athletes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How much of this $300 million deal is actually earmarked for direct athlete NIL payouts versus apparel and marketing? Could this alumni-ambassador model become the new template for other schools switching apparel brands? Will Carter&#8217;s rising NFL profile push Adidas toward a bigger, standalone campaign with him down the line?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas and Penn State kicked off their new decade-long partnership this week with a campaign film starring two of the university&#8217;s most recognizable alumni: NFL edge rusher Abdul Carter and U.S. Women&#8217;s National Team defender Ali Krieger. The short film follows the Nittany Lion mascot around campus alongside Carter and Krieger as they debut the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,19,15],"tags":[165],"class_list":["post-46063","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-football","category-sports","tag-nil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Abdul Carter and Ali Krieger Star in Adidas x Penn State Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/abdul-carter-and-ali-krieger-star-in-adidas-x-penn-state-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abdul Carter and Ali Krieger Star in Adidas x Penn State Campaign\" \/>\n<meta property=\"og:description\" content=\"Adidas and Penn State kicked off their new decade-long partnership this week with a campaign film starring two of the university&#8217;s most recognizable alumni: NFL edge rusher Abdul Carter and U.S. Women&#8217;s National Team defender Ali Krieger. The short film follows the Nittany Lion mascot around campus alongside Carter and Krieger as they debut the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/abdul-carter-and-ali-krieger-star-in-adidas-x-penn-state-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-04T07:05:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-04T07:29:03+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Abdul Carter and Ali Krieger Star in Adidas x Penn State Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/abdul-carter-and-ali-krieger-star-in-adidas-x-penn-state-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Abdul Carter and Ali Krieger Star in Adidas x Penn State Campaign","og_description":"Adidas and Penn State kicked off their new decade-long partnership this week with a campaign film starring two of the university&#8217;s most recognizable alumni: NFL edge rusher Abdul Carter and U.S. Women&#8217;s National Team defender Ali Krieger. 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