{"id":46059,"date":"2026-07-04T06:46:52","date_gmt":"2026-07-04T06:46:52","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46059"},"modified":"2026-07-04T06:47:03","modified_gmt":"2026-07-04T06:47:03","slug":"dj-khaled-teams-up-with-mcm-for-we-the-best-collection","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/dj-khaled-teams-up-with-mcm-for-we-the-best-collection\/","title":{"rendered":"DJ Khaled Teams Up With MCM for We The Best Collection"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">MCM has tapped DJ Khaled and We The Best for a new luxury capsule collection, marking the second time the pairing has worked together. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collection blends both brands&#8217; design languages across leather goods, apparel, accessories, and footwear, giving fresh treatments to MCM staples like the Stark Backpack and Ottomar Weekend bag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;MCM has a legacy of doing things properly, and We the Best has never accepted anything less,&#8221; Khaled said. Dirk Sch\u00f6nberger, MCM&#8217;s Global Chief Brand Officer, called the drop &#8220;a landmark moment&#8221; for the label&#8217;s 50th anniversary. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collection launches July 9 through MCM stores and its website, with a dedicated two-week pop-up at Bloomingdale&#8217;s 59th Street in New York.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This builds on Khaled&#8217;s existing MCM ties: he fronted the 2025 MCM x SNIPES &#8220;Make It Miami&#8221; capsule as SNIPES&#8217; Chief Creative Officer, a Miami-inspired line that sold out fast. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new deal keeps Khaled&#8217;s 2026 brand run rolling, a stretch that already includes being <a href=\"https:\/\/bookingagentinfo.com\/news\/dj-khaled-named-global-brand-ambassador-for-sporty-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">named global brand ambassador for SportyBet<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/dj-khaled-fronts-buffalo-wild-wings-bottomless-apps-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronting Buffalo Wild Wings&#8217; Bottomless Apps campaign<\/a>, all while prepping his 14th studio album, <em>Aalam of God<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On MCM&#8217;s side, the brand has built a roster of high-profile faces beyond Khaled, including <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/billie-eilish\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billie Eilish<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/honey-dijon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Honey Dijon<\/a>, reinforcing its push to pair German luxury craftsmanship with culture-driving names.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khaled keeps proving he&#8217;s more than a celebrity face; he&#8217;s a repeat creative partner brands keep coming back to. Pairing that with MCM&#8217;s milestone anniversary signals the brand wants relevance with younger, culture-first audiences, not just heritage buyers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does a second collab mean Khaled is becoming MCM&#8217;s unofficial creative ambassador? What does tapping Khaled during a 50th-anniversary campaign say about MCM&#8217;s next decade of positioning? Could this open the door to a third MCM x Khaled project down the line?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MCM has tapped DJ Khaled and We The Best for a new luxury capsule collection, marking the second time the pairing has worked together. The collection blends both brands&#8217; design languages across leather goods, apparel, accessories, and footwear, giving fresh treatments to MCM staples like the Stark Backpack and Ottomar Weekend bag. &#8220;MCM has a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,23,18],"tags":[],"class_list":["post-46059","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-hip-hop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DJ Khaled Teams Up With MCM for We The Best Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/dj-khaled-teams-up-with-mcm-for-we-the-best-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DJ Khaled Teams Up With MCM for We The Best Collection\" \/>\n<meta property=\"og:description\" content=\"MCM has tapped DJ Khaled and We The Best for a new luxury capsule collection, marking the second time the pairing has worked together. The collection blends both brands&#8217; design languages across leather goods, apparel, accessories, and footwear, giving fresh treatments to MCM staples like the Stark Backpack and Ottomar Weekend bag. &#8220;MCM has a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/dj-khaled-teams-up-with-mcm-for-we-the-best-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-04T06:46:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-04T06:47:03+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DJ Khaled Teams Up With MCM for We The Best Collection","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/dj-khaled-teams-up-with-mcm-for-we-the-best-collection\/","og_locale":"en_US","og_type":"article","og_title":"DJ Khaled Teams Up With MCM for We The Best Collection","og_description":"MCM has tapped DJ Khaled and We The Best for a new luxury capsule collection, marking the second time the pairing has worked together. The collection blends both brands&#8217; design languages across leather goods, apparel, accessories, and footwear, giving fresh treatments to MCM staples like the Stark Backpack and Ottomar Weekend bag. &#8220;MCM has a [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/dj-khaled-teams-up-with-mcm-for-we-the-best-collection\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-04T06:46:52+00:00","article_modified_time":"2026-07-04T06:47:03+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/dj-khaled-teams-up-with-mcm-for-we-the-best-collection\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/dj-khaled-teams-up-with-mcm-for-we-the-best-collection\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"DJ Khaled Teams Up With MCM for We The Best Collection","datePublished":"2026-07-04T06:46:52+00:00","dateModified":"2026-07-04T06:47:03+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/dj-khaled-teams-up-with-mcm-for-we-the-best-collection\/"},"wordCount":313,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Hip-Hop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/dj-khaled-teams-up-with-mcm-for-we-the-best-collection\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/dj-khaled-teams-up-with-mcm-for-we-the-best-collection\/","url":"https:\/\/bookingagentinfo.com\/news\/dj-khaled-teams-up-with-mcm-for-we-the-best-collection\/","name":"DJ Khaled Teams Up With MCM for We The Best Collection","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-04T06:46:52+00:00","dateModified":"2026-07-04T06:47:03+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/dj-khaled-teams-up-with-mcm-for-we-the-best-collection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/dj-khaled-teams-up-with-mcm-for-we-the-best-collection\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/dj-khaled-teams-up-with-mcm-for-we-the-best-collection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"DJ Khaled Teams Up With MCM for We The Best Collection"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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