{"id":45995,"date":"2026-07-03T12:14:31","date_gmt":"2026-07-03T12:14:31","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45995"},"modified":"2026-07-03T12:14:44","modified_gmt":"2026-07-03T12:14:44","slug":"rihanna-unveils-savage-x-fenty-summer-collection","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/rihanna-unveils-savage-x-fenty-summer-collection\/","title":{"rendered":"Rihanna Unveils Savage X Fenty Summer Collection"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Rihanna is keeping her summer streak alive. The singer and entrepreneur shared a new poolside campaign for Savage X Fenty, the lingerie label she launched in 2018 and still fronts personally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The images show her in a soft yellow balconette set with an oversized matching shirt from the brand&#8217;s new &#8220;Daisy Riot&#8221; collection, layered gold necklaces, and pink heels, lounging beside a pool and riding an inflatable peacock float.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rollout fits Savage X Fenty&#8217;s long-running formula: size-inclusive designs, real-body campaigns, and Rihanna as the face of nearly every major drop. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is also part of a busier lingerie and intimates season overall. Just weeks earlier, fellow founder-entrepreneur <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sydney-sweene\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sydney Sweeney<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/sydney-sweeney-fronts-new-syrn-lingerie-campaign-video\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted a fresh SYRN lifestyle video<\/a> for her own self-founded brand, while other stars leaned into summer beauty pushes, including <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sabrina-carpenter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sabrina Carpenter&#8217;s<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/sabrina-carpenter-launches-sweet-tooth-bite-size-mini-perfume-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sweet Tooth mini perfume collection<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kylie-jenner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kylie Jenner&#8217;s<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-stars-in-kylie-cosmetics-campaign-for-new-face-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">new face product campaign for Kylie Cosmetics<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond lingerie, Rihanna continues to run Fenty Beauty. In early 2025, the brand named rapper <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/glorilla\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">GloRilla<\/a> its first-ever joint ambassador across Fenty Beauty, Fenty Skin, Fenty Hair, and Savage X Fenty. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Savage X Fenty itself has a deep ambassador bench beyond its founder, having previously worked with names like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/normani-kordei\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Normani<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gigi-hadid\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gigi Hadid<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bella-hadid\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bella Hadid<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/anitta\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anitta<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaway<\/strong>s<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rihanna\u2019s personal star power remains Savage X Fenty\u2019s ultimate defensive moat. Following the high-profile exit of former CEO Hillary Super to chief rival Victoria\u2019s Secret, Savage X Fenty isn&#8217;t just selling summer lingerie with the &#8220;Daisy Riot&#8221; campaign, it&#8217;s actively protecting its market share. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By keeping its billionaire founder front and center, the brand reinforces its cultural dominance over legacy players trying to adapt its inclusive blueprint.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does staying the primary face of her own brand still work for Rihanna at this stage of her career? How does Savage X Fenty&#8217;s founder-led approach compare to brands that build ensemble ambassador rosters?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rihanna is keeping her summer streak alive. The singer and entrepreneur shared a new poolside campaign for Savage X Fenty, the lingerie label she launched in 2018 and still fronts personally. The images show her in a soft yellow balconette set with an oversized matching shirt from the brand&#8217;s new &#8220;Daisy Riot&#8221; collection, layered gold [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,18],"tags":[],"class_list":["post-45995","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rihanna Unveils Savage X Fenty Summer Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/rihanna-unveils-savage-x-fenty-summer-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rihanna Unveils Savage X Fenty Summer Collection\" \/>\n<meta property=\"og:description\" content=\"Rihanna is keeping her summer streak alive. The singer and entrepreneur shared a new poolside campaign for Savage X Fenty, the lingerie label she launched in 2018 and still fronts personally. The images show her in a soft yellow balconette set with an oversized matching shirt from the brand&#8217;s new &#8220;Daisy Riot&#8221; collection, layered gold [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/rihanna-unveils-savage-x-fenty-summer-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-03T12:14:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-03T12:14:44+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rihanna Unveils Savage X Fenty Summer Collection","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/rihanna-unveils-savage-x-fenty-summer-collection\/","og_locale":"en_US","og_type":"article","og_title":"Rihanna Unveils Savage X Fenty Summer Collection","og_description":"Rihanna is keeping her summer streak alive. The singer and entrepreneur shared a new poolside campaign for Savage X Fenty, the lingerie label she launched in 2018 and still fronts personally. The images show her in a soft yellow balconette set with an oversized matching shirt from the brand&#8217;s new &#8220;Daisy Riot&#8221; collection, layered gold [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/rihanna-unveils-savage-x-fenty-summer-collection\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-03T12:14:31+00:00","article_modified_time":"2026-07-03T12:14:44+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/rihanna-unveils-savage-x-fenty-summer-collection\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/rihanna-unveils-savage-x-fenty-summer-collection\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Rihanna Unveils Savage X Fenty Summer Collection","datePublished":"2026-07-03T12:14:31+00:00","dateModified":"2026-07-03T12:14:44+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/rihanna-unveils-savage-x-fenty-summer-collection\/"},"wordCount":320,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/rihanna-unveils-savage-x-fenty-summer-collection\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/rihanna-unveils-savage-x-fenty-summer-collection\/","url":"https:\/\/bookingagentinfo.com\/news\/rihanna-unveils-savage-x-fenty-summer-collection\/","name":"Rihanna Unveils Savage X Fenty Summer Collection","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-03T12:14:31+00:00","dateModified":"2026-07-03T12:14:44+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/rihanna-unveils-savage-x-fenty-summer-collection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/rihanna-unveils-savage-x-fenty-summer-collection\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/rihanna-unveils-savage-x-fenty-summer-collection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Rihanna Unveils Savage X Fenty Summer Collection"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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