Mike’s Hot Honey is turning its Brooklyn pizza-shop origin story into cinema. <\/p>\n\n\n\n
The brand’s new short film, The Drizzler<\/em>, stars multiple Grammy winner Tariq “Black Thought” Trotter of The Roots and follows a young apprentice learning the “art, rhythm and responsibility” of drizzling hot honey at a bustling pizzeria, discovering that drizzling isn’t just a finishing touch but a ritual passed from one generation of pizza lovers to the next.<\/p>\n\n\n\n The project was produced by Two One Five, the company Trotter co-founded with Questlove, and features a custom score from Roots producer James Poyser. <\/p>\n\n\n\n Director Anthony Jamari Thomas of Scheme Engine led the shoot, while agency Another Thing developed the creative and Noble People handled media strategy, including a citywide Chicago pizza-box takeover that tied the campaign back to its pizza roots.<\/p>\n\n\n\n