{"id":45933,"date":"2026-07-02T15:53:37","date_gmt":"2026-07-02T15:53:37","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45933"},"modified":"2026-07-02T15:53:47","modified_gmt":"2026-07-02T15:53:47","slug":"carmen-murray-joins-artists-firsts-new-music-division-as-founding-advisor","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/carmen-murray-joins-artists-firsts-new-music-division-as-founding-advisor\/","title":{"rendered":"Carmen Murray Joins Artists First&#8217;s New Music Division As Founding Advisor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Artists First, the management and production company founded by Peter Principato, has launched a new Music Division and tapped industry veteran Carmen Murray as Founding Advisor to lead it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In her new role, Murray will help establish and guide the company&#8217;s music strategy while developing new opportunities across music, sports, branding, intellectual property, and strategic partnerships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Working alongside her partner Michael Michel, Murray will collaborate with Artists First&#8217;s management teams to build pathways for athletes and actors to engage with the music industry through business development and brand collaborations. Murray brings more than 20 years of entertainment experience to the role.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Murray is founder and co-CEO of Title 9, a management, production, and intellectual property company representing artists, producers, songwriters, and other creatives, which she built alongside Michel into a platform for talent development and IP growth. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through that work, she has partnered with major players including Universal Music Publishing Group, Def Jam Recordings, Motown, Epic Records, Atlantic Records, Warner Chappell Music, and Roc Nation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The hire fits a broader industry pattern of rep moves like <a href=\"https:\/\/bookingagentinfo.com\/news\/trip-brown-joins-universal-attractions-agency-uaa-from-new-frontier-touring\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trip Brown joining Universal Attractions Agency<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/news\/ashley-ventura-joins-paquin-artists\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ashley Ventura joining Paquin Artists<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/kevin-spellman-joins-borchetta-entertainment-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Spellman joining Borchetta Entertainment Group<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together, these signings point to agencies and management firms doubling down on cross-sector talent development heading into the second half of 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a hire, it&#8217;s Artists First staking a claim in music at a moment when the lines between sports, film, and music management are dissolving fast. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Murray isn&#8217;t starting from zero; she&#8217;s bringing two decades of major-label relationships (Def Jam, Motown, Atlantic, Roc Nation) straight into a company best known for actors and athletes. That&#8217;s a strong signal that Artists First wants crossover deals, not just a standalone roster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will Artists First start signing recording artists directly, or stay focused on brand\/IP crossovers for its existing actor and athlete clients? Does Murray&#8217;s arrival mean Title 9 talent could funnel into Artists First&#8217;s orbit?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artists First, the management and production company founded by Peter Principato, has launched a new Music Division and tapped industry veteran Carmen Murray as Founding Advisor to lead it. In her new role, Murray will help establish and guide the company&#8217;s music strategy while developing new opportunities across music, sports, branding, intellectual property, and strategic [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[163],"tags":[],"class_list":["post-45933","post","type-post","status-publish","format-standard","hentry","category-rep-moves"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carmen Murray Joins Artists First&#039;s New Music Division As Founding Advisor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/carmen-murray-joins-artists-firsts-new-music-division-as-founding-advisor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carmen Murray Joins Artists First&#039;s New Music Division As Founding Advisor\" \/>\n<meta property=\"og:description\" content=\"Artists First, the management and production company founded by Peter Principato, has launched a new Music Division and tapped industry veteran Carmen Murray as Founding Advisor to lead it. In her new role, Murray will help establish and guide the company&#8217;s music strategy while developing new opportunities across music, sports, branding, intellectual property, and strategic [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/carmen-murray-joins-artists-firsts-new-music-division-as-founding-advisor\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-02T15:53:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-02T15:53:47+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Carmen Murray Joins Artists First's New Music Division As Founding Advisor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/carmen-murray-joins-artists-firsts-new-music-division-as-founding-advisor\/","og_locale":"en_US","og_type":"article","og_title":"Carmen Murray Joins Artists First's New Music Division As Founding Advisor","og_description":"Artists First, the management and production company founded by Peter Principato, has launched a new Music Division and tapped industry veteran Carmen Murray as Founding Advisor to lead it. In her new role, Murray will help establish and guide the company&#8217;s music strategy while developing new opportunities across music, sports, branding, intellectual property, and strategic [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/carmen-murray-joins-artists-firsts-new-music-division-as-founding-advisor\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-02T15:53:37+00:00","article_modified_time":"2026-07-02T15:53:47+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/carmen-murray-joins-artists-firsts-new-music-division-as-founding-advisor\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/carmen-murray-joins-artists-firsts-new-music-division-as-founding-advisor\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Carmen Murray Joins Artists First&#8217;s New Music Division As Founding Advisor","datePublished":"2026-07-02T15:53:37+00:00","dateModified":"2026-07-02T15:53:47+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/carmen-murray-joins-artists-firsts-new-music-division-as-founding-advisor\/"},"wordCount":340,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Rep Moves"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/carmen-murray-joins-artists-firsts-new-music-division-as-founding-advisor\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/carmen-murray-joins-artists-firsts-new-music-division-as-founding-advisor\/","url":"https:\/\/bookingagentinfo.com\/news\/carmen-murray-joins-artists-firsts-new-music-division-as-founding-advisor\/","name":"Carmen Murray Joins Artists First's New Music Division As Founding Advisor","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-02T15:53:37+00:00","dateModified":"2026-07-02T15:53:47+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/carmen-murray-joins-artists-firsts-new-music-division-as-founding-advisor\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/carmen-murray-joins-artists-firsts-new-music-division-as-founding-advisor\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/carmen-murray-joins-artists-firsts-new-music-division-as-founding-advisor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Carmen Murray Joins Artists First&#8217;s New Music Division As Founding Advisor"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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