{"id":45915,"date":"2026-07-02T12:32:00","date_gmt":"2026-07-02T12:32:00","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45915"},"modified":"2026-07-02T12:32:26","modified_gmt":"2026-07-02T12:32:26","slug":"megan-thee-stallion-launches-hot-girl-summer-eau-de-parfum-with-coty","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/megan-thee-stallion-launches-hot-girl-summer-eau-de-parfum-with-coty\/","title":{"rendered":"Megan Thee Stallion Launches Hot Girl Summer Eau de Parfum With Coty"},"content":{"rendered":"\n

Megan Thee Stallion is putting her signature on a new category: fragrance. The three-time Grammy winner announced Hot Girl Summer Eau de Parfum on July 1, a unisex scent developed in partnership with beauty giant Coty.<\/p>\n\n\n\n

This is her first entry into perfume, and it lands just weeks after she fronted NYX Professional Makeup’s Caramelt Mami body oil campaign<\/a>, signaling how deep she’s leaning into beauty as a business lane.<\/p>\n\n\n\n

“Perfume is the last thing you put on, but it’s the first thing people remember,” Megan said in a statement, adding that the launch let her “capture” her own scent identity for fans who’ve long asked what she wears.<\/p>\n\n\n\n

The limited-edition parfum blends creamy coconut milk, orchid blooms and warm vetiver, packaged in a sculptural, flame-shaped bottle meant to echo her “Hot Girl Summer” energy. <\/p>\n\n\n\n

Early access opens July 5 in 90 ml and 10 ml sizes exclusively through Ulta Beauty’s website and MeganTheeStallion.com, with a broader online rollout July 8 and Ulta store shelves following July 11.<\/p>\n\n\n\n

The scent adds to a fast-growing lifestyle portfolio that already spans music, fashion and food, from her Popeyes collaboration to her Hot Girl Summer swimwear line with Walmart<\/a>. <\/p>\n\n\n\n

On the music front, Megan recently confirmed she’s securing a “big budget” for her upcoming Act III album, following 2024’s Megan, which debuted at No. 3 on the Billboard 200. She’s also kept a busy public schedule, recently returning to Love Island as a guest for its current season.<\/p>\n\n\n\n

On Coty’s side, the company has a deep bench of celebrity fragrance partnerships, including past and present collaborations with stars like Halle Berry<\/a>, Shania Twain<\/a>, and Tim McGraw<\/a>.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

This launch shows Megan treating “Hot Girl Summer” less like a catchphrase and more like a full consumer brand, fragrance is simply the newest shelf. <\/p>\n\n\n\n

Partnering with Coty, a fragrance heavyweight behind names like Calvin Klein and Burberry perfumes, gives her instant retail credibility and Ulta’s massive beauty footprint out of the gate.<\/p>\n\n\n\n

Does a flame-shaped bottle and coconut-orchid-vetiver blend feel distinct enough in a crowded celebrity fragrance market? Could this fragrance deal be a stepping stone toward a longer-term beauty line beyond a limited edition?<\/p>\n","protected":false},"excerpt":{"rendered":"

Megan Thee Stallion is putting her signature on a new category: fragrance. The three-time Grammy winner announced Hot Girl Summer Eau de Parfum on July 1, a unisex scent developed in partnership with beauty giant Coty. This is her first entry into perfume, and it lands just weeks after she fronted NYX Professional Makeup’s Caramelt […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,11,23,18,175],"tags":[],"class_list":["post-45915","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-endorsements","category-hip-hop","category-music","category-product-collaborations"],"acf":[],"yoast_head":"\nMegan Thee Stallion Launches Hot Girl Summer Eau de Parfum With Coty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/megan-thee-stallion-launches-hot-girl-summer-eau-de-parfum-with-coty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Megan Thee Stallion Launches Hot Girl Summer Eau de Parfum With Coty\" \/>\n<meta property=\"og:description\" content=\"Megan Thee Stallion is putting her signature on a new category: fragrance. The three-time Grammy winner announced Hot Girl Summer Eau de Parfum on July 1, a unisex scent developed in partnership with beauty giant Coty. 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The three-time Grammy winner announced Hot Girl Summer Eau de Parfum on July 1, a unisex scent developed in partnership with beauty giant Coty. 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