{"id":45910,"date":"2026-07-02T12:05:46","date_gmt":"2026-07-02T12:05:46","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45910"},"modified":"2026-07-02T12:06:03","modified_gmt":"2026-07-02T12:06:03","slug":"raye-teams-up-with-audemars-piguet-for-new-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/raye-teams-up-with-audemars-piguet-for-new-campaign\/","title":{"rendered":"RAYE Teams Up With Audemars Piguet for New Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Audemars Piguet has released &#8220;No One Shapes Time Alone with RAYE,&#8221; a new short film directed by Paul Herrmann and produced by Object &amp; Animal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project follows RAYE in the weeks leading up to her opening-night set at the 60th Montreux Jazz Festival, shot at London locations including Ronnie Scott&#8217;s, a church, Alexandra Palace and 100 Shoreditch, and building toward her sold-out O2 show.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than a straightforward ad, the film documents the process: rehearsal rooms, backstage corridors, and RAYE&#8217;s mother, grandmother, and sisters gathered around a table. It leads into her Montreux performance, &#8220;This Stage May Contain Moments in Time,&#8221; staged at the Stravinski Auditorium with a gospel choir.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RAYE Takes the Stage at the 60th Montreux Jazz Festival \/ AUDEMARS PIGUET\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GrTfpRcNhOM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is round two for RAYE and Audemars Piguet. She joined the brand&#8217;s APxMusic roster in 2025, teaming with producer Mark Ronson on the original track &#8220;Suzanne&#8221; for AP&#8217;s 150th anniversary. Since then, RAYE has kept busy off the AP calendar too, with endorsement work for Dyson and Nintendo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For AP, RAYE joins a music and sports ambassador list that includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/john-mayer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">John Mayer<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/anthony-joshua\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anthony Joshua<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/aryna-sabalenka\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aryna Sabalenka<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Celebrity watch tie-ins have been having a moment this year, see <a href=\"https:\/\/bookingagentinfo.com\/news\/erling-haaland-partners-with-breitling-on-cosmic-inspired-chronomat-watch-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Erling Haaland&#8217;s cosmic-themed Breitling Chronomat collection<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/j-balvin-reunites-with-casio-for-limited-edition-crw001jb-9-ring-watch-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">J Balvin&#8217;s reunion with Casio<\/a> on a limited-edition ring watch. AP&#8217;s approach with RAYE stands apart by leaning fully into documentary storytelling over product placement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luxury watch brands are increasingly betting on narrative over hardware. AP didn&#8217;t lead with a Royal Oak; it led with RAYE&#8217;s grandmother at a kitchen table. That&#8217;s a deliberate move to make heritage feel human, not just Swiss-made.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does story-first marketing like this sell more watches, or just build brand affinity? Will AP&#8217;s second-year renewal with RAYE become a longer-term ambassadorship, \u00e0 la John Mayer?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Audemars Piguet has released &#8220;No One Shapes Time Alone with RAYE,&#8221; a new short film directed by Paul Herrmann and produced by Object &amp; Animal. The project follows RAYE in the weeks leading up to her opening-night set at the 60th Montreux Jazz Festival, shot at London locations including Ronnie Scott&#8217;s, a church, Alexandra Palace [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,39,11,24,18,161],"tags":[],"class_list":["post-45910","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-electronic","category-endorsements","category-fashion","category-music","category-rb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RAYE Teams Up With Audemars Piguet for New Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/raye-teams-up-with-audemars-piguet-for-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RAYE Teams Up With Audemars Piguet for New Campaign\" \/>\n<meta property=\"og:description\" content=\"Audemars Piguet has released &#8220;No One Shapes Time Alone with RAYE,&#8221; a new short film directed by Paul Herrmann and produced by Object &amp; Animal. The project follows RAYE in the weeks leading up to her opening-night set at the 60th Montreux Jazz Festival, shot at London locations including Ronnie Scott&#8217;s, a church, Alexandra Palace [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/raye-teams-up-with-audemars-piguet-for-new-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-02T12:05:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-02T12:06:03+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RAYE Teams Up With Audemars Piguet for New Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/raye-teams-up-with-audemars-piguet-for-new-campaign\/","og_locale":"en_US","og_type":"article","og_title":"RAYE Teams Up With Audemars Piguet for New Campaign","og_description":"Audemars Piguet has released &#8220;No One Shapes Time Alone with RAYE,&#8221; a new short film directed by Paul Herrmann and produced by Object &amp; Animal. The project follows RAYE in the weeks leading up to her opening-night set at the 60th Montreux Jazz Festival, shot at London locations including Ronnie Scott&#8217;s, a church, Alexandra Palace [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/raye-teams-up-with-audemars-piguet-for-new-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-02T12:05:46+00:00","article_modified_time":"2026-07-02T12:06:03+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/raye-teams-up-with-audemars-piguet-for-new-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/raye-teams-up-with-audemars-piguet-for-new-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"RAYE Teams Up With Audemars Piguet for New Campaign","datePublished":"2026-07-02T12:05:46+00:00","dateModified":"2026-07-02T12:06:03+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/raye-teams-up-with-audemars-piguet-for-new-campaign\/"},"wordCount":312,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Electronic","Endorsement Deals","Fashion","Music","R&amp;B"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/raye-teams-up-with-audemars-piguet-for-new-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/raye-teams-up-with-audemars-piguet-for-new-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/raye-teams-up-with-audemars-piguet-for-new-campaign\/","name":"RAYE Teams Up With Audemars Piguet for New Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-02T12:05:46+00:00","dateModified":"2026-07-02T12:06:03+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/raye-teams-up-with-audemars-piguet-for-new-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/raye-teams-up-with-audemars-piguet-for-new-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/raye-teams-up-with-audemars-piguet-for-new-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"RAYE Teams Up With Audemars Piguet for New Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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