{"id":45900,"date":"2026-07-02T11:17:40","date_gmt":"2026-07-02T11:17:40","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45900"},"modified":"2026-07-02T11:17:52","modified_gmt":"2026-07-02T11:17:52","slug":"becky-g-partners-with-lenovo-on-limited-edition-12th-player-kit","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-lenovo-on-limited-edition-12th-player-kit\/","title":{"rendered":"Becky G Partners With Lenovo on Limited-Edition 12th Player Kit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lenovo and Becky G have unveiled a limited-edition &#8220;12th Player&#8221; kit honoring Seattle&#8217;s Ballard FC and Salmon Bay FC, the latest chapter in Lenovo&#8217;s &#8220;Your Club Your Canvas&#8221; initiative under its Work For Humankind platform. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The design came from a season-long collaboration between Creative Director Sophia Yeshi and both clubs&#8217; supporters, players, and leadership, using Lenovo&#8217;s AI-enabled devices to capture the community&#8217;s identity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Becky G mentored Yeshi throughout the process. &#8220;Football has always been about the people,&#8221; she said, calling the kits designed <em>with<\/em> communities rather than for them. Proceeds will fund club programs for Ballard and Salmon Bay FC.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lenovo Your Club Your Canvas Unveil Limited-Edition 12th Player Kit\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VkncUfN_lO8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Seattle marks the second stop after China; Brazil and Italy designs launch later this summer, rounding out a five-club global campaign Lenovo <a href=\"https:\/\/bookingagentinfo.com\/news\/becky-g-stars-in-lenovo-your-club-your-canvas-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">first announced Becky G would lead back in April<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The multi-platinum singer, a six-time Latin GRAMMY nominee and Angel City FC investor, continues expanding her footprint at the intersection of music, sport and culture, a lane she&#8217;s leaned into recently, <a href=\"https:\/\/bookingagentinfo.com\/news\/jessica-chastain-becky-g-and-tara-davis-woodhall-front-boss-bottled-beyond-for-her-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronting a Boss Bottled Beyond campaign alongside Jessica Chastain and Tara Davis-Woodhall<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Lenovo, the play sits alongside its bigger 2026 football push, including a <a href=\"https:\/\/bookingagentinfo.com\/news\/david-beckham-leads-global-ai-push-for-lenovo-ahead-of-world-cup-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">global AI partnership with David Beckham<\/a> ahead of the FIFA World Cup, positioning the tech giant as equally comfortable at grassroots and global scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lenovo is using celebrity star power in a decidedly non-flashy way here; instead of a splashy product ad, it&#8217;s funding grassroots football infrastructure and letting Becky G&#8217;s cultural credibility (and her own Angel City FC ties) do the heavy lifting. It&#8217;s a smart hedge against &#8220;sponsorship fatigue&#8221; during a World Cup year saturated with brand noise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could this &#8220;community-designed&#8221; model become the new standard for athletewear collabs? How much does Becky G&#8217;s Angel City FC investment lend authenticity to this partnership versus a typical paid endorsement?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lenovo and Becky G have unveiled a limited-edition &#8220;12th Player&#8221; kit honoring Seattle&#8217;s Ballard FC and Salmon Bay FC, the latest chapter in Lenovo&#8217;s &#8220;Your Club Your Canvas&#8221; initiative under its Work For Humankind platform. The design came from a season-long collaboration between Creative Director Sophia Yeshi and both clubs&#8217; supporters, players, and leadership, using [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,17,18],"tags":[187],"class_list":["post-45900","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-film-tv","category-music","tag-tech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Becky G Partners With Lenovo on Limited-Edition 12th Player Kit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-lenovo-on-limited-edition-12th-player-kit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Becky G Partners With Lenovo on Limited-Edition 12th Player Kit\" \/>\n<meta property=\"og:description\" content=\"Lenovo and Becky G have unveiled a limited-edition &#8220;12th Player&#8221; kit honoring Seattle&#8217;s Ballard FC and Salmon Bay FC, the latest chapter in Lenovo&#8217;s &#8220;Your Club Your Canvas&#8221; initiative under its Work For Humankind platform. The design came from a season-long collaboration between Creative Director Sophia Yeshi and both clubs&#8217; supporters, players, and leadership, using [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-lenovo-on-limited-edition-12th-player-kit\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-02T11:17:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-02T11:17:52+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Becky G Partners With Lenovo on Limited-Edition 12th Player Kit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-lenovo-on-limited-edition-12th-player-kit\/","og_locale":"en_US","og_type":"article","og_title":"Becky G Partners With Lenovo on Limited-Edition 12th Player Kit","og_description":"Lenovo and Becky G have unveiled a limited-edition &#8220;12th Player&#8221; kit honoring Seattle&#8217;s Ballard FC and Salmon Bay FC, the latest chapter in Lenovo&#8217;s &#8220;Your Club Your Canvas&#8221; initiative under its Work For Humankind platform. The design came from a season-long collaboration between Creative Director Sophia Yeshi and both clubs&#8217; supporters, players, and leadership, using [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-lenovo-on-limited-edition-12th-player-kit\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-02T11:17:40+00:00","article_modified_time":"2026-07-02T11:17:52+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-lenovo-on-limited-edition-12th-player-kit\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-lenovo-on-limited-edition-12th-player-kit\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Becky G Partners With Lenovo on Limited-Edition 12th Player Kit","datePublished":"2026-07-02T11:17:40+00:00","dateModified":"2026-07-02T11:17:52+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-lenovo-on-limited-edition-12th-player-kit\/"},"wordCount":324,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Tech"],"articleSection":["Brand Ambassador","Endorsement Deals","Film\/TV","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-lenovo-on-limited-edition-12th-player-kit\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-lenovo-on-limited-edition-12th-player-kit\/","url":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-lenovo-on-limited-edition-12th-player-kit\/","name":"Becky G Partners With Lenovo on Limited-Edition 12th Player Kit","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-02T11:17:40+00:00","dateModified":"2026-07-02T11:17:52+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-lenovo-on-limited-edition-12th-player-kit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-lenovo-on-limited-edition-12th-player-kit\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-lenovo-on-limited-edition-12th-player-kit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Becky G Partners With Lenovo on Limited-Edition 12th Player Kit"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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