{"id":45882,"date":"2026-07-01T18:06:30","date_gmt":"2026-07-01T18:06:30","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45882"},"modified":"2026-07-01T18:08:25","modified_gmt":"2026-07-01T18:08:25","slug":"georgina-rodriguez-launches-mimoa-activewear-brand","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-launches-mimoa-activewear-brand\/","title":{"rendered":"Georgina Rodr\u00edguez Launches Mimoa Activewear Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Georgina Rodr\u00edguez has traded brand ambassador duties for the founder&#8217;s chair. On June 30, the model, entrepreneur and fianc\u00e9e of Cristiano Ronaldo unveiled Mimoa, her first independent activewear and loungewear label, offering 77 pieces priced between \u20ac29 and \u20ac59.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Built around the tagline &#8220;For Every Moment,&#8221; Mimoa targets women moving between training, work, and rest without changing wardrobes. &#8220;I wanted to create activewear that truly fits the way women actually live,&#8221; Rodr\u00edguez said in a statement. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@needscrisgina\/video\/7657313201826041108\" data-video-id=\"7657313201826041108\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@needscrisgina\" href=\"https:\/\/www.tiktok.com\/@needscrisgina?refer=embed\">@needscrisgina<\/a> <p>mimoa, georgina rodriguez\u2019s new brand was created for every woman\u2019s body. it brings together comfort, performance and elegance while celebrating the female body without trying to change it. georgina created the brand because she wanted clothes that fit women\u2019s real lives whether they are working out, working, traveling or simply living their everyday lives. every piece is designed to adapt to the female body. made with so much love and with every woman in mind, georgina was personally involved in this project and designed every piece in the collection herself. \ud83e\udd0d\u2728 <a title=\"georginarodriguez\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/georginarodriguez?refer=embed\">#georginarodriguez<\/a> <a title=\"cristiano\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cristiano?refer=embed\">#cristiano<\/a> <a title=\"foryoupage\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupage?refer=embed\">#foryoupage<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <\/p> <a target=\"_blank\" title=\"\u266c som original - ma \u2605\" href=\"https:\/\/www.tiktok.com\/music\/som-original-7657313231886699271?refer=embed\">\u266c som original &#8211; ma \u2605<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The brand skips wholesale distribution entirely, selling direct-to-consumer as part of its accessibility-first philosophy, with plans to eventually grow to 91 style variations, including tall-length leggings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The soft-launch groundwork was laid at Met Gala pre-parties in New York, where Rodr\u00edguez quietly wore unbranded Mimoa pieces before revealing the connection days later, a slow-burn rollout that built anticipation ahead of the official drop. Several items reportedly sold out within hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mimoa arrives during a stacked stretch for Rodr\u00edguez. In May, she <a href=\"https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-teams-up-with-calzedonia-for-summer-swimwear-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">became the new face of Calzedonia&#8217;s 2026 summer swimwear campaign<\/a>, joining past faces <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/heidi-klum\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heidi Klum<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kendall-jenner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kendall Jenner<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Weeks later, she <a href=\"https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-fronts-biodance-amazon-prime-day-beauty-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnered with Korean skincare brand Biodance<\/a> to spotlight her nighttime routine for Amazon Prime Day. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rodr\u00edguez&#8217;s endorsement portfolio also includes Alo, Aroya Cruises, Chopard, and Elisabetta Franchi, where she serves as the first global ambassador. Mimoa marks her first venture as sole brand owner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rodr\u00edguez isn&#8217;t just cashing endorsement checks anymore; she&#8217;s betting on herself as an owner, not just a face. Mimoa&#8217;s under-\u20ac60 pricing and no-wholesale model is a direct swing at an activewear market that&#8217;s been creeping upmarket, and the slow-burn Met Gala teaser shows real marketing instinct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does founding her own brand change how future endorsement deals value her? Will Mimoa&#8217;s sold-out debut translate into sustained demand, or was it launch-day hype? How does Mimoa compete against affordable activewear giants already dominating the under-\u20ac60 space?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Georgina Rodr\u00edguez has traded brand ambassador duties for the founder&#8217;s chair. On June 30, the model, entrepreneur and fianc\u00e9e of Cristiano Ronaldo unveiled Mimoa, her first independent activewear and loungewear label, offering 77 pieces priced between \u20ac29 and \u20ac59. Built around the tagline &#8220;For Every Moment,&#8221; Mimoa targets women moving between training, work, and rest [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,24,21,13],"tags":[],"class_list":["post-45882","post","type-post","status-publish","format-standard","hentry","category-digital","category-fashion","category-influencers","category-investments"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Georgina Rodr\u00edguez Launches Mimoa Activewear Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-launches-mimoa-activewear-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Georgina Rodr\u00edguez Launches Mimoa Activewear Brand\" \/>\n<meta property=\"og:description\" content=\"Georgina Rodr\u00edguez has traded brand ambassador duties for the founder&#8217;s chair. On June 30, the model, entrepreneur and fianc\u00e9e of Cristiano Ronaldo unveiled Mimoa, her first independent activewear and loungewear label, offering 77 pieces priced between \u20ac29 and \u20ac59. Built around the tagline &#8220;For Every Moment,&#8221; Mimoa targets women moving between training, work, and rest [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-launches-mimoa-activewear-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T18:06:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-01T18:08:25+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Georgina Rodr\u00edguez Launches Mimoa Activewear Brand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-launches-mimoa-activewear-brand\/","og_locale":"en_US","og_type":"article","og_title":"Georgina Rodr\u00edguez Launches Mimoa Activewear Brand","og_description":"Georgina Rodr\u00edguez has traded brand ambassador duties for the founder&#8217;s chair. On June 30, the model, entrepreneur and fianc\u00e9e of Cristiano Ronaldo unveiled Mimoa, her first independent activewear and loungewear label, offering 77 pieces priced between \u20ac29 and \u20ac59. Built around the tagline &#8220;For Every Moment,&#8221; Mimoa targets women moving between training, work, and rest [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-launches-mimoa-activewear-brand\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-01T18:06:30+00:00","article_modified_time":"2026-07-01T18:08:25+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-launches-mimoa-activewear-brand\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-launches-mimoa-activewear-brand\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Georgina Rodr\u00edguez Launches Mimoa Activewear Brand","datePublished":"2026-07-01T18:06:30+00:00","dateModified":"2026-07-01T18:08:25+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-launches-mimoa-activewear-brand\/"},"wordCount":328,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Digital","Fashion","Influencers","Investments"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-launches-mimoa-activewear-brand\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-launches-mimoa-activewear-brand\/","url":"https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-launches-mimoa-activewear-brand\/","name":"Georgina Rodr\u00edguez Launches Mimoa Activewear Brand","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-01T18:06:30+00:00","dateModified":"2026-07-01T18:08:25+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-launches-mimoa-activewear-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-launches-mimoa-activewear-brand\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/georgina-rodriguez-launches-mimoa-activewear-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Georgina Rodr\u00edguez Launches Mimoa Activewear Brand"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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