{"id":45807,"date":"2026-07-01T07:11:08","date_gmt":"2026-07-01T07:11:08","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45807"},"modified":"2026-07-01T07:13:17","modified_gmt":"2026-07-01T07:13:17","slug":"lori-harvey-named-chief-creative-advisor-for-gran-coramino-tequila","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/lori-harvey-named-chief-creative-advisor-for-gran-coramino-tequila\/","title":{"rendered":"Lori Harvey Named Chief Creative Advisor for Gran Coramino Tequila"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lori Harvey is stepping into the spirits world. On June 30, 2026, Gran Coramino Tequila, the premium tequila co-founded by Kevin Hart and 11th-generation tequila master Juan Domingo Beckmann, announced Harvey as its new Chief Creative Advisor. The appointment marks the first time Gran Coramino has brought on a celebrity face beyond Hart&#8217;s own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Harvey will lead and execute the creative vision for the brand&#8217;s new &#8220;Coramino Woman&#8221; platform, which includes curated activations, cultural events, and content, all designed to connect with Gran Coramino&#8217;s fastest-growing audience. She also stars in the brand&#8217;s debut Coramino Summer campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hart was direct about why Harvey was the pick. &#8220;Lori is the perfect choice. Her audience is loyal, her taste is impeccable, and she is an expert in fully immersing herself in a brand&#8217;s ecosystem to make a real impact,&#8221; he said in a statement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Harvey is equally intentional about the move. &#8220;Creating meaningful experiences has always been one of my greatest joys,&#8221; she said. &#8220;Every sip, every gathering, and every celebration should feel thoughtful, elevated, and unforgettable.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing isn&#8217;t coincidental. The partnership comes just weeks after <a href=\"https:\/\/bookingagentinfo.com\/news\/lori-harvey-fronts-oner-actives-first-oner-mode-campaign-with-day-to-night-capsule-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Harvey fronted Oner Active&#8217;s inaugural ONER MODE campaign<\/a>, signaling that Harvey is building an ecosystem of lifestyle brand partnerships that span fashion, fitness, and now spirits. The celebrity-tequila space continues to heat up; <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/mario-lopez\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mario Lopez<\/a> recently <a href=\"https:\/\/bookingagentinfo.com\/news\/mario-lopez-teams-up-with-casa-mexico-tequila-for-fan-event-in-new-york\/\" target=\"_blank\" rel=\"noreferrer noopener\">made his own move<\/a> in the category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Harvey&#8217;s brand reach includes modeling campaigns for Burberry, Michael Kors, and Valentino, along with her own SKN by LH skincare line, which she founded in 2021, and her Yevrah Swim label.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is a calculated play, not just a celebrity co-sign. Women control or influence 70 to 80% of all consumer purchasing decisions in the U.S., and their presence in the spirits aisle is accelerating. Gran Coramino is clearly positioning itself ahead of that curve. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Harvey isn&#8217;t just a face here; she has a creative seat at the table. And for a brand that&#8217;s spent four years building on one personality, adding Harvey as the &#8220;Coramino Woman&#8221; architect is a real structural shift.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can Lori Harvey convert her lifestyle audience into loyal spirits consumers, or is this primarily a brand-awareness play? Is the &#8220;Coramino Woman&#8221; initiative broad enough to build a long-term sub-brand or is it a seasonal campaign dressed up as a platform?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lori Harvey is stepping into the spirits world. On June 30, 2026, Gran Coramino Tequila, the premium tequila co-founded by Kevin Hart and 11th-generation tequila master Juan Domingo Beckmann, announced Harvey as its new Chief Creative Advisor. The appointment marks the first time Gran Coramino has brought on a celebrity face beyond Hart&#8217;s own. Harvey [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,22,11],"tags":[],"class_list":["post-45807","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-digital","category-endorsements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lori Harvey Named Chief Creative Advisor for Gran Coramino Tequila<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/lori-harvey-named-chief-creative-advisor-for-gran-coramino-tequila\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lori Harvey Named Chief Creative Advisor for Gran Coramino Tequila\" \/>\n<meta property=\"og:description\" content=\"Lori Harvey is stepping into the spirits world. On June 30, 2026, Gran Coramino Tequila, the premium tequila co-founded by Kevin Hart and 11th-generation tequila master Juan Domingo Beckmann, announced Harvey as its new Chief Creative Advisor. The appointment marks the first time Gran Coramino has brought on a celebrity face beyond Hart&#8217;s own. Harvey [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/lori-harvey-named-chief-creative-advisor-for-gran-coramino-tequila\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T07:11:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-01T07:13:17+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lori Harvey Named Chief Creative Advisor for Gran Coramino Tequila","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/lori-harvey-named-chief-creative-advisor-for-gran-coramino-tequila\/","og_locale":"en_US","og_type":"article","og_title":"Lori Harvey Named Chief Creative Advisor for Gran Coramino Tequila","og_description":"Lori Harvey is stepping into the spirits world. On June 30, 2026, Gran Coramino Tequila, the premium tequila co-founded by Kevin Hart and 11th-generation tequila master Juan Domingo Beckmann, announced Harvey as its new Chief Creative Advisor. The appointment marks the first time Gran Coramino has brought on a celebrity face beyond Hart&#8217;s own. Harvey [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/lori-harvey-named-chief-creative-advisor-for-gran-coramino-tequila\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-01T07:11:08+00:00","article_modified_time":"2026-07-01T07:13:17+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/lori-harvey-named-chief-creative-advisor-for-gran-coramino-tequila\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/lori-harvey-named-chief-creative-advisor-for-gran-coramino-tequila\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Lori Harvey Named Chief Creative Advisor for Gran Coramino Tequila","datePublished":"2026-07-01T07:11:08+00:00","dateModified":"2026-07-01T07:13:17+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/lori-harvey-named-chief-creative-advisor-for-gran-coramino-tequila\/"},"wordCount":399,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Alcohol","Digital","Endorsement Deals"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/lori-harvey-named-chief-creative-advisor-for-gran-coramino-tequila\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/lori-harvey-named-chief-creative-advisor-for-gran-coramino-tequila\/","url":"https:\/\/bookingagentinfo.com\/news\/lori-harvey-named-chief-creative-advisor-for-gran-coramino-tequila\/","name":"Lori Harvey Named Chief Creative Advisor for Gran Coramino Tequila","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-01T07:11:08+00:00","dateModified":"2026-07-01T07:13:17+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/lori-harvey-named-chief-creative-advisor-for-gran-coramino-tequila\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/lori-harvey-named-chief-creative-advisor-for-gran-coramino-tequila\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/lori-harvey-named-chief-creative-advisor-for-gran-coramino-tequila\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Lori Harvey Named Chief Creative Advisor for Gran Coramino Tequila"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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