{"id":45798,"date":"2026-06-30T19:51:10","date_gmt":"2026-06-30T19:51:10","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45798"},"modified":"2026-06-30T19:51:21","modified_gmt":"2026-06-30T19:51:21","slug":"anthony-joshua-teams-up-with-whatsapp-for-privacy-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/anthony-joshua-teams-up-with-whatsapp-for-privacy-campaign\/","title":{"rendered":"Anthony Joshua Teams Up With WhatsApp for Privacy Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Anthony Joshua has swapped boxing gloves for a barbershop chair in his latest brand move, fronting a new privacy campaign for WhatsApp. The Meta-owned messaging app is rolling out usernames, letting its 3 billion-plus users connect via a unique handle instead of handing over their phone number.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the 90-second film, Joshua sits getting a trim while people around him pitch ideas for his new WhatsApp handle, including @Champthony, @TheRealAnthonyJoshua, @TheLandlord, and @MC_Nitro. Even his own mother weighs in with a suggestion for her son&#8217;s new handle. The spot closes with the line &#8220;Same number. New name. More privacy. What&#8217;s your WhatsApp?&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WhatsApp Usernames ft. Anthony Joshua | A More Private Way to Connect\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/F6rBfZa9Ewo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The timing lines up neatly with Joshua&#8217;s recent high-profile bout against Jake Paul, giving WhatsApp a fresh cultural hook to attach the launch to. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t Joshua&#8217;s only recent endorsement run; he&#8217;s also <a href=\"https:\/\/bookingagentinfo.com\/news\/anthony-joshua-fronts-quattro-razor-launch-for-wilkinson-sword\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted a Wilkinson Sword campaign for the brand&#8217;s Quattro razor launch<\/a>, and this marks his first known tie-up with WhatsApp specifically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joshua isn&#8217;t WhatsApp&#8217;s only celebrity face for the rollout; a separate ad featuring Bollywood actor Aamir Khan followed a day later, pointing to a multi-market push. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WhatsApp has leaned on star power before too: <a href=\"https:\/\/bookingagentinfo.com\/news\/bukayo-saka-teams-up-with-whatsapp-for-disney-documentary-the-time-is-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bukayo Saka recently fronted a WhatsApp campaign<\/a> tied to a Disney documentary, &#8220;The Time Is Now.&#8221; This also isn&#8217;t WhatsApp&#8217;s first major privacy push; last May it launched &#8220;Not Even WhatsApp,&#8221; its biggest global campaign to date, built around end-to-end encryption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WhatsApp says it will hold back usernames for high-profile figures and organizations to prevent impersonation, while businesses and creators can claim matching handles from Instagram or Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joshua&#8217;s everyman charm (getting a haircut, fielding playful suggestions from family) turns a fairly dry feature update into something genuinely shareable. It&#8217;s smart casting for a brand trying to make &#8220;privacy settings&#8221; feel relatable rather than technical.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does celebrity-fronted tech messaging actually change how everyday users adopt new privacy features? Could &#8220;username culture&#8221; eventually replace phone-number sharing as the social norm?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anthony Joshua has swapped boxing gloves for a barbershop chair in his latest brand move, fronting a new privacy campaign for WhatsApp. The Meta-owned messaging app is rolling out usernames, letting its 3 billion-plus users connect via a unique handle instead of handing over their phone number. In the 90-second film, Joshua sits getting a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43,14,11,15],"tags":[187],"class_list":["post-45798","post","type-post","status-publish","format-standard","hentry","category-boxing","category-campaigns","category-endorsements","category-sports","tag-tech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anthony Joshua Teams Up With WhatsApp for Privacy Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/anthony-joshua-teams-up-with-whatsapp-for-privacy-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anthony Joshua Teams Up With WhatsApp for Privacy Campaign\" \/>\n<meta property=\"og:description\" content=\"Anthony Joshua has swapped boxing gloves for a barbershop chair in his latest brand move, fronting a new privacy campaign for WhatsApp. The Meta-owned messaging app is rolling out usernames, letting its 3 billion-plus users connect via a unique handle instead of handing over their phone number. In the 90-second film, Joshua sits getting a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/anthony-joshua-teams-up-with-whatsapp-for-privacy-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-30T19:51:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T19:51:21+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anthony Joshua Teams Up With WhatsApp for Privacy Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/anthony-joshua-teams-up-with-whatsapp-for-privacy-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Anthony Joshua Teams Up With WhatsApp for Privacy Campaign","og_description":"Anthony Joshua has swapped boxing gloves for a barbershop chair in his latest brand move, fronting a new privacy campaign for WhatsApp. The Meta-owned messaging app is rolling out usernames, letting its 3 billion-plus users connect via a unique handle instead of handing over their phone number. In the 90-second film, Joshua sits getting a [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/anthony-joshua-teams-up-with-whatsapp-for-privacy-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-30T19:51:10+00:00","article_modified_time":"2026-06-30T19:51:21+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/anthony-joshua-teams-up-with-whatsapp-for-privacy-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/anthony-joshua-teams-up-with-whatsapp-for-privacy-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Anthony Joshua Teams Up With WhatsApp for Privacy Campaign","datePublished":"2026-06-30T19:51:10+00:00","dateModified":"2026-06-30T19:51:21+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/anthony-joshua-teams-up-with-whatsapp-for-privacy-campaign\/"},"wordCount":351,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Tech"],"articleSection":["Boxing","Campaigns","Endorsement Deals","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/anthony-joshua-teams-up-with-whatsapp-for-privacy-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/anthony-joshua-teams-up-with-whatsapp-for-privacy-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/anthony-joshua-teams-up-with-whatsapp-for-privacy-campaign\/","name":"Anthony Joshua Teams Up With WhatsApp for Privacy Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-30T19:51:10+00:00","dateModified":"2026-06-30T19:51:21+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/anthony-joshua-teams-up-with-whatsapp-for-privacy-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/anthony-joshua-teams-up-with-whatsapp-for-privacy-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/anthony-joshua-teams-up-with-whatsapp-for-privacy-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Anthony Joshua Teams Up With WhatsApp for Privacy Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/45798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=45798"}],"version-history":[{"count":4,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/45798\/revisions"}],"predecessor-version":[{"id":45802,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/45798\/revisions\/45802"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=45798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=45798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=45798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}