{"id":45783,"date":"2026-06-30T16:52:29","date_gmt":"2026-06-30T16:52:29","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45783"},"modified":"2026-06-30T16:52:40","modified_gmt":"2026-06-30T16:52:40","slug":"johnny-knoxville-teams-up-with-kfc-for-fourth-of-july-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/johnny-knoxville-teams-up-with-kfc-for-fourth-of-july-campaign\/","title":{"rendered":"Johnny Knoxville Teams Up With KFC for Fourth of July Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Just in time for Fourth of July weekend, <a href=\"https:\/\/bookingagentinfo.com\/talent\/kfc\/\">KFC<\/a> has teamed up with <a href=\"https:\/\/bookingagentinfo.com\/talent\/johnny-knoxville\/\">Johnny Knoxville<\/a> for a tongue-in-cheek public safety campaign called &#8220;Finger Lickin&#8217; Fourth.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The spot delivers five firework safety tips, aiming to get people to think twice before injuring a finger during one of the most dangerous holidays of the year for hands.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Finger Lickin\u2019 Fourth | Fireworks Safety with jackass: best and last\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DqF48b5UbQ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign leans on data from the US Consumer Product &amp; Safety Commission showing that one in three firework injuries affects fingers and hands. Since KFC built its brand on &#8220;Finger Lickin&#8217; Good&#8221; chicken, the company decided to make the connection literal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The PSA was created in partnership with the feature film Jackass: Best and Last, directed by Jeff Tremaine and produced by Highdive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The long-form spot launched on Saturday, June 27, and runs through July 5 across paid digital and social channels in the U.S. Highdive&#8217;s executive creative directors, Steven Fogel and Doug Fallon, said the idea came from realizing the holiday&#8217;s odd overlap with finger safety, turning it into &#8220;a brand story only KFC could tell.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t Knoxville&#8217;s first time blending stunt comedy with a brand message. The jackass franchise has long built its identity on outrageous, safety-adjacent humor, making him a natural fit for KFC&#8217;s cheeky approach. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This also follows a string of recent KFC marketing pushes, including the brand&#8217;s Kentucky Fried Comeback campaign earlier in 2025, which leaned on a more serious Colonel Sanders and free chicken bucket giveaways to win back customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KFC has a track record of pairing food promos with athletes and personalities, similar to how <a href=\"https:\/\/bookingagentinfo.com\/news\/lexie-hull-partners-with-kfc-for-new-promotional-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lexie Hull recently partnered with KFC<\/a> for a separate promotional push, or how <a href=\"https:\/\/bookingagentinfo.com\/news\/ice-spice-stars-in-new-ice-spicy-campaign-by-wendys\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ice Spice fronted Wendy&#8217;s &#8220;Ice Spicy&#8221; campaign<\/a>, both signs that fast food brands are increasingly turning to celebrity-driven, personality-first marketing around food holidays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KFC&#8217;s willingness to poke fun at its own slogan shows brands are getting more comfortable using humor (even slightly dark humor) to deliver genuinely useful safety messaging. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pairing a chicken brand with a stunt-comedy icon like Knoxville is an unconventional but memorable way to make a PSA actually get watched, rather than skipped.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does pairing real safety stats with comedy help the message land, or risk undercutting it? Could this kind of campaign boost KFC&#8217;s relevance heading into the holiday weekend rush? Is Knoxville&#8217;s jackass-era brand becoming a go-to for offbeat corporate partnerships?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just in time for Fourth of July weekend, KFC has teamed up with Johnny Knoxville for a tongue-in-cheek public safety campaign called &#8220;Finger Lickin&#8217; Fourth.&#8221; The spot delivers five firework safety tips, aiming to get people to think twice before injuring a finger during one of the most dangerous holidays of the year for hands. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[196],"class_list":["post-45783","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","tag-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Johnny Knoxville Teams Up With KFC for Fourth of July Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/johnny-knoxville-teams-up-with-kfc-for-fourth-of-july-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Johnny Knoxville Teams Up With KFC for Fourth of July Campaign\" \/>\n<meta property=\"og:description\" content=\"Just in time for Fourth of July weekend, KFC has teamed up with Johnny Knoxville for a tongue-in-cheek public safety campaign called &#8220;Finger Lickin&#8217; Fourth.&#8221; The spot delivers five firework safety tips, aiming to get people to think twice before injuring a finger during one of the most dangerous holidays of the year for hands. 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