{"id":45717,"date":"2026-06-29T20:15:25","date_gmt":"2026-06-29T20:15:25","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45717"},"modified":"2026-06-29T20:18:00","modified_gmt":"2026-06-29T20:18:00","slug":"david-beckham-paul-pogba-pinkpantheress-and-others-headline-adidas-home-of-soccer-event","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/david-beckham-paul-pogba-pinkpantheress-and-others-headline-adidas-home-of-soccer-event\/","title":{"rendered":"David Beckham, Paul Pogba, PinkPantheress, and Others Headline Adidas Home of Soccer Event"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Adidas turned Brooklyn Bridge Park into a football festival on Sunday, blending elite athletes, rising stars, and live music for its Home of Soccer activation during FIFA World Cup 2026. Thousands of fans showed up for a day that moved from pitch to stage without missing a beat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">David Beckham gave the event its biggest &#8220;passing of the torch&#8221; moment, linking up with adidas teen phenom Cavan Sullivan. It&#8217;s a fitting cameo for Beckham, who&#8217;s been everywhere in 2026, <a href=\"https:\/\/bookingagentinfo.com\/news\/david-beckham-stars-in-the-home-depot-fifa-world-cup-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronting The Home Depot&#8217;s World Cup campaign<\/a>, signing a five-year ambassador deal with Bank of America, and <a href=\"https:\/\/bookingagentinfo.com\/news\/david-beckham-partners-with-boss-on-boss-by-beckham-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">relaunching BOSS by Beckham<\/a> as creative style director.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@davidbeckham\/video\/7656003124389367062\" data-video-id=\"7656003124389367062\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@davidbeckham\" href=\"https:\/\/www.tiktok.com\/@davidbeckham?refer=embed\">@davidbeckham<\/a> <p>Great afternoon with adidas and friends yesterday \u26bd\ufe0f\u2764\ufe0f @marcelotwelve @Paul Labile Pogba @rodrygogoes <\/p> <a target=\"_blank\" title=\"\u266c Wear &#038; Tear - Cruz Beckham\" href=\"https:\/\/www.tiktok.com\/music\/Wear-Tear-7655434187437443089?refer=embed\">\u266c Wear &#038; Tear &#8211; Cruz Beckham<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Paul Pogba also joined the lineup, marking a notable public appearance for the World Cup winner, who&#8217;s spent the year clawing back to fitness with AS Monaco after 811 days away from competitive football following a doping ban. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pogba, an adidas athlete since his Manchester United days, was joined at Home of Soccer by Trinity Rodman, Aitana Bonmat\u00ed, Alessia Russo, and NBA star Donovan Mitchell, all part of adidas&#8217;s wider roster that&#8217;s powered recent campaigns like the one <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/timothee-chalamet\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Timoth\u00e9e Chalamet<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bad-bunny\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bad Bunny<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bad-bunny\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Messi<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/timothee-chalamet-bad-bunny-messi-others-team-up-with-adidas-for-wc-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">headlined for the 2026 World Cup<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Women&#8217;s football took center stage too, with AJ Tracey introducing Chloe Kelly, Linda Dallmann, and Lily Yohannes a year ahead of the FIFA Women&#8217;s World Cup. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the pitch, Stripes Exchange hosted vintage collectors and local creatives, while hairstylist Kayra Theodore offered flag-bead braiding tied to the tournament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As daylight faded, Larry June opened the night before PinkPantheress took the stage for a full set. The British singer is riding high off her <em>Fancy That<\/em> era: a Mercury Prize shortlist, two Grammy nominations, and the global hit &#8220;Stateside&#8221; with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/zara-larsson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zara Larsson<\/a>. making her a natural fit for adidas&#8217;s push to connect football with youth culture. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An oversized tribute to <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lamine-yamal\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lamine Yamal&#8217;s<\/a> iconic knee slide sailed past the park, capping one of the summer&#8217;s most photographed World Cup activations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas isn&#8217;t just selling boots anymore; it&#8217;s building a full-blown cultural ecosystem around the World Cup, where football legends, breakout players, and pop stars share the same stage. That&#8217;s a deliberate play to keep fans engaged well beyond the final whistle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does pairing legacy stars like Beckham with next-gen talent like Cavan Sullivan actually move the needle for brand loyalty among younger fans? Could the focus on women&#8217;s football at Home of Soccer be a preview of how adidas plans to market the 2027 Women&#8217;s World Cup? Does this signal more brands chasing &#8220;festival-ification&#8221; of major sporting events going forward?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas turned Brooklyn Bridge Park into a football festival on Sunday, blending elite athletes, rising stars, and live music for its Home of Soccer activation during FIFA World Cup 2026. Thousands of fans showed up for a day that moved from pitch to stage without missing a beat. David Beckham gave the event its biggest [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,17,18,15],"tags":[],"class_list":["post-45717","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv","category-music","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>David Beckham, Paul Pogba, PinkPantheress, and Others Headline Adidas Home of Soccer Event<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/david-beckham-paul-pogba-pinkpantheress-and-others-headline-adidas-home-of-soccer-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"David Beckham, Paul Pogba, PinkPantheress, and Others Headline Adidas Home of Soccer Event\" \/>\n<meta property=\"og:description\" content=\"Adidas turned Brooklyn Bridge Park into a football festival on Sunday, blending elite athletes, rising stars, and live music for its Home of Soccer activation during FIFA World Cup 2026. Thousands of fans showed up for a day that moved from pitch to stage without missing a beat. David Beckham gave the event its biggest [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/david-beckham-paul-pogba-pinkpantheress-and-others-headline-adidas-home-of-soccer-event\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-29T20:15:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T20:18:00+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"David Beckham, Paul Pogba, PinkPantheress, and Others Headline Adidas Home of Soccer Event","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/david-beckham-paul-pogba-pinkpantheress-and-others-headline-adidas-home-of-soccer-event\/","og_locale":"en_US","og_type":"article","og_title":"David Beckham, Paul Pogba, PinkPantheress, and Others Headline Adidas Home of Soccer Event","og_description":"Adidas turned Brooklyn Bridge Park into a football festival on Sunday, blending elite athletes, rising stars, and live music for its Home of Soccer activation during FIFA World Cup 2026. Thousands of fans showed up for a day that moved from pitch to stage without missing a beat. 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