{"id":45713,"date":"2026-06-29T19:39:26","date_gmt":"2026-06-29T19:39:26","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45713"},"modified":"2026-06-29T19:54:18","modified_gmt":"2026-06-29T19:54:18","slug":"will-ferrell-stars-in-skims-mens-campaign-as-lonnie-the-hawk-hawkins","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/will-ferrell-stars-in-skims-mens-campaign-as-lonnie-the-hawk-hawkins\/","title":{"rendered":"Will Ferrell Stars In SKIMS Men&#8217;s Campaign as Lonnie \u201cThe Hawk\u201d Hawkins"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Will Ferrell has officially joined the SKIMS roster, and he brought his golf clubs. On June 29, 2026, Kim Kardashian&#8217;s shapewear and underwear brand dropped a new men&#8217;s campaign starring Ferrell as Lonnie &#8220;The Hawk&#8221; Hawkins, the fictional washed-up golf legend from his upcoming Netflix comedy series. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ad shows Ferrell shirtless, pantsless, and fully committed on the fairway, wearing nothing but SKIMS briefs, while Kim&#8217;s voiceover lands the punchline: &#8220;His body says retire, his SKIMS say one more round&#8230; built for men who still know they got it!&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lonnie Hawkins for SKIMS Mens\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Nqnlmxu7a2Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The Hawk<\/em> follows Lonnie Hawkins, formerly the world&#8217;s No. 1 golfer in 2004, now struggling to recapture his magic and complete golf&#8217;s Grand Slam, with a cast that includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/molly-shannon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Molly Shannon<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jimmy-tatro\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jimmy Tatro<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/fortune-feimster\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fortune Feimster<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/luke-wilson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Luke Wilson<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/chris-parnell\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chris Parnell<\/a>. The 10-episode series premieres July 16 on Netflix and marks Ferrell&#8217;s first-ever television comedy as both creator and star.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing of the SKIMS campaign is textbook Kardashian: drop the ad weeks before the premiere and let the character do the selling. It&#8217;s a smart crossover that blurs the line between entertainment promotion and fashion marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ferrell and Kardashian are also starring together in <em>The Fifth Wheel<\/em>, adding another layer to what&#8217;s clearly becoming a genuine creative friendship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier this year, <a href=\"https:\/\/bookingagentinfo.com\/news\/will-ferrell-stars-in-paypal-plus-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Will Ferrell starred in PayPal Plus Campaign<\/a>, proving he&#8217;s become one of the most in-demand faces in brand comedy. And for SKIMS, the Ferrell campaign follows a string of headline-making men&#8217;s moments. <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/amelia-gray\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amelia Gray<\/a> also <a href=\"https:\/\/bookingagentinfo.com\/news\/amelia-gray-teams-up-with-skims-for-ultimate-t-shirt-bra-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">teamed up with SKIMS for their Ultimate T-Shirt Bra Campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SKIMS Men\u2019s has maintained a powerhouse celebrity roster since debuting in 2023 with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/neymar-da-silva-santos-junior\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Neymar Jr.<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nick-bosa\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nick Bosa<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/shai-gilgeous-alexander\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shai Gilgeous-Alexander<\/a>. The brand&#8217;s high-profile campaigns have since expanded to feature NBA star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/donovan-mitchell\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Donovan Mitchell<\/a>, soccer sensation <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jude-bellingham\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jude Bellingham<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/usher\/endorsements\/\">Usher<\/a> timed alongside his Super Bowl Halftime show.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in cross-promotional timing. SKIMS doesn&#8217;t just get a funny ad; it gets weeks of Netflix-level visibility as <em>The Hawk<\/em> press machine rolls out ahead of the July 16 premiere. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And Ferrell doesn&#8217;t just plug his show; he gets a viral moment that keeps him culturally relevant outside of the typical press tour. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kim and Will&#8217;s growing friendship and creative overlap (they&#8217;ve now got a campaign AND a movie together) suggests this is a partnership with legs beyond a one-off brief.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could this be the beginning of SKIMS leaning into character-based campaigns, and what other fictional roles could work? Does Ferrell&#8217;s comedic positioning change how male consumers perceive SKIMS, making it feel more accessible than aspirational?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will Ferrell has officially joined the SKIMS roster, and he brought his golf clubs. On June 29, 2026, Kim Kardashian&#8217;s shapewear and underwear brand dropped a new men&#8217;s campaign starring Ferrell as Lonnie &#8220;The Hawk&#8221; Hawkins, the fictional washed-up golf legend from his upcoming Netflix comedy series. The ad shows Ferrell shirtless, pantsless, and fully [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17],"tags":[],"class_list":["post-45713","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will Ferrell Stars In SKIMS Men&#039;s Campaign as Lonnie \u201cThe Hawk\u201d Hawkins<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/will-ferrell-stars-in-skims-mens-campaign-as-lonnie-the-hawk-hawkins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will Ferrell Stars In SKIMS Men&#039;s Campaign as Lonnie \u201cThe Hawk\u201d Hawkins\" \/>\n<meta property=\"og:description\" content=\"Will Ferrell has officially joined the SKIMS roster, and he brought his golf clubs. On June 29, 2026, Kim Kardashian&#8217;s shapewear and underwear brand dropped a new men&#8217;s campaign starring Ferrell as Lonnie &#8220;The Hawk&#8221; Hawkins, the fictional washed-up golf legend from his upcoming Netflix comedy series. 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On June 29, 2026, Kim Kardashian&#8217;s shapewear and underwear brand dropped a new men&#8217;s campaign starring Ferrell as Lonnie &#8220;The Hawk&#8221; Hawkins, the fictional washed-up golf legend from his upcoming Netflix comedy series. The ad shows Ferrell shirtless, pantsless, and fully [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/will-ferrell-stars-in-skims-mens-campaign-as-lonnie-the-hawk-hawkins\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-29T19:39:26+00:00","article_modified_time":"2026-06-29T19:54:18+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/will-ferrell-stars-in-skims-mens-campaign-as-lonnie-the-hawk-hawkins\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/will-ferrell-stars-in-skims-mens-campaign-as-lonnie-the-hawk-hawkins\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Will Ferrell Stars In SKIMS Men&#8217;s Campaign as Lonnie \u201cThe Hawk\u201d Hawkins","datePublished":"2026-06-29T19:39:26+00:00","dateModified":"2026-06-29T19:54:18+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/will-ferrell-stars-in-skims-mens-campaign-as-lonnie-the-hawk-hawkins\/"},"wordCount":454,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/will-ferrell-stars-in-skims-mens-campaign-as-lonnie-the-hawk-hawkins\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/will-ferrell-stars-in-skims-mens-campaign-as-lonnie-the-hawk-hawkins\/","url":"https:\/\/bookingagentinfo.com\/news\/will-ferrell-stars-in-skims-mens-campaign-as-lonnie-the-hawk-hawkins\/","name":"Will Ferrell Stars In SKIMS Men's Campaign as Lonnie \u201cThe Hawk\u201d Hawkins","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-29T19:39:26+00:00","dateModified":"2026-06-29T19:54:18+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/will-ferrell-stars-in-skims-mens-campaign-as-lonnie-the-hawk-hawkins\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/will-ferrell-stars-in-skims-mens-campaign-as-lonnie-the-hawk-hawkins\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/will-ferrell-stars-in-skims-mens-campaign-as-lonnie-the-hawk-hawkins\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Will Ferrell Stars In SKIMS Men&#8217;s Campaign as Lonnie \u201cThe Hawk\u201d Hawkins"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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