{"id":45688,"date":"2026-06-29T16:01:31","date_gmt":"2026-06-29T16:01:31","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45688"},"modified":"2026-06-29T16:04:15","modified_gmt":"2026-06-29T16:04:15","slug":"ishowspeed-fronts-expedias-going-places-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/ishowspeed-fronts-expedias-going-places-campaign\/","title":{"rendered":"iShowSpeed Fronts Expedia\u2019s \u201cGoing Places\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">iShowSpeed and Expedia are back, and this time, everything is shoppable. The two have unveiled <em>Going Places with IShowSpeed<\/em>, the second phase of their global partnership. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign drops a high-energy cinematic film showing Speed tearing across the United States (jet boats, food trucks, hotel massages, and Corvette donuts) all alongside a bright yellow Expedia-branded mannequin. Every experience featured is instantly bookable via Exspeedia.com, turning the film into a live browse-and-book platform for fans.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Travel Like Speed | Expedia\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wGbJfMtUXvM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Phase 1 set the stage impressively. The <a href=\"https:\/\/bookingagentinfo.com\/news\/ishowspeed-teams-up-with-expedia-for-global-gen-z-travel-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnership launched on April 29<\/a> with a 12-hour Caribbean livestream, which reached more than 400 million people across social platforms. Island search interest on Expedia surged immediately after: Sint Maarten up 70%, Guadeloupe up 50%, and Dominica up 35%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speed commands over 150 million followers globally and has been on a major brand momentum run heading into mid-2026. Just weeks before this campaign dropped, he was <a href=\"https:\/\/bookingagentinfo.com\/news\/ishowspeed-central-cee-enzo-fernandez-and-others-front-fifa-heroes-global-launch-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">among a star-studded lineup fronting the FIFA Heroes global launch<\/a>, alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/central-cee\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Central Cee<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/enzo-fernandez\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enzo Fern\u00e1ndez<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <em>Going Places<\/em> film was produced by Mother Los Angeles and directed by Alaska of Iconoclast. Fans who book a full trip through Exspeedia.com are also entered for a chance to meet Speed in person, with two winners announced by the end of September.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Expedia, iShowSpeed&#8217;s recent endorsements include Beats By Dre (brand ambassador since December 2025), Cash App (since April 2026), Dick&#8217;s Sporting Goods (since March 2025), and Doritos (February 2026 &#8220;Flavor Swap&#8221; campaign). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign isn&#8217;t just a sponsorship, it&#8217;s a new blueprint for what brand partnerships can look like in the creator economy. Expedia didn&#8217;t just put Speed&#8217;s face on an ad; they rebuilt their entire commerce experience around him. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exspeedia.com turns passive watching into active booking, collapsing the gap between inspiration and purchase in real time. That&#8217;s a genuinely new format in travel marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Speed, this is further proof that his influence has crossed from gaming\/streaming culture into mainstream consumer marketing, and that brands are willing to build entire ecosystems around him, not just borrow his audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can shoppable celebrity-led campaigns become the new standard for travel booking, or is this too niche to scale? Is iShowSpeed&#8217;s spontaneous, chaotic travel style actually the most effective way to market a trip-planning tool built around convenience?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>iShowSpeed and Expedia are back, and this time, everything is shoppable. The two have unveiled Going Places with IShowSpeed, the second phase of their global partnership. The campaign drops a high-energy cinematic film showing Speed tearing across the United States (jet boats, food trucks, hotel massages, and Corvette donuts) all alongside a bright yellow Expedia-branded [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22,11,23,21,18],"tags":[200],"class_list":["post-45688","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-digital","category-endorsements","category-hip-hop","category-influencers","category-music","tag-travels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>iShowSpeed Fronts Expedia\u2019s \u201cGoing Places\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/ishowspeed-fronts-expedias-going-places-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iShowSpeed Fronts Expedia\u2019s \u201cGoing Places\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"iShowSpeed and Expedia are back, and this time, everything is shoppable. The two have unveiled Going Places with IShowSpeed, the second phase of their global partnership. The campaign drops a high-energy cinematic film showing Speed tearing across the United States (jet boats, food trucks, hotel massages, and Corvette donuts) all alongside a bright yellow Expedia-branded [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/ishowspeed-fronts-expedias-going-places-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-29T16:01:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T16:04:15+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"iShowSpeed Fronts Expedia\u2019s \u201cGoing Places\u201d Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/ishowspeed-fronts-expedias-going-places-campaign\/","og_locale":"en_US","og_type":"article","og_title":"iShowSpeed Fronts Expedia\u2019s \u201cGoing Places\u201d Campaign","og_description":"iShowSpeed and Expedia are back, and this time, everything is shoppable. 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