{"id":45673,"date":"2026-06-28T19:10:43","date_gmt":"2026-06-28T19:10:43","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45673"},"modified":"2026-06-29T00:15:11","modified_gmt":"2026-06-29T00:15:11","slug":"lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign\/","title":{"rendered":"Lindsay Lohan Partners With Chime for \u201cWelcome to 30\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Chime, the San Francisco-based fintech company, tapped the actress, Lindsay Lohan, as the face of its new &#8220;Welcome to 30&#8221; social campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign cycles through relics of a generation&#8217;s shared childhood: virtual pets, skinny jeans, and DVD collections, before landing on its core message: Your thirties are here, and it&#8217;s time to &#8220;glow up&#8221; your finances. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign includes a hero video and a series of social-first extensions, and also features Lohan poking fun at the generational divide: she humorously juxtaposes Gen Z phrases like &#8220;it&#8217;s giving&#8221; with millennial shorthand like &#8220;YOLO.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Millennials are Getting a Financial Glow Up | Lindsay Lohan | Chime\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/e3bSIL9J7yA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On the career front, Lohan is riding serious momentum. Her Disney sequel <em>Freakier Friday<\/em> (2025) grossed $135 million globally, her biggest theatrical hit in over a decade, and she is set to lead the upcoming Hulu drama series <em>Count My Lies<\/em> alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/shailene-woodley\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shailene Woodley<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just three months before this deal, she also <a href=\"https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-health-ade-for-playful-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnered with Health-Ade Kombucha for a wellness-themed campaign<\/a>, further cementing her status as one of the most in-demand faces in brand marketing right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chime has previously partnered with Pro Football Hall of Famer <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/deion-sanders\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Deion Sanders<\/a>, WWE star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/becky-lynch\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Becky Lynch<\/a>, and Twitch streamer <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kai-cenat\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kai Cenat<\/a> for its Financial Progress Month campaign. The brand also has a notable history with NBA analyst <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kendrick-perkins\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kendrick Perkins<\/a> and NBA legend <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/mark-jackson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mark Jackson<\/a> in past TV spots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fintech company previously made waves when it <a href=\"https:\/\/bookingagentinfo.com\/news\/john-cena-partners-with-chime-for-u-cant-fee-me-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnered with John Cena for its &#8220;U Can&#8217;t Fee Me&#8221; campaign<\/a>, using humor to call out hidden banking fees. The Lohan campaign takes a similar approach, cultural wit paired with a genuine financial message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is a textbook example of brand timing done right. Chime isn&#8217;t just buying a recognizable face; it&#8217;s buying into a genuine cultural moment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2026 is the first year every millennial has crossed into their thirties, and Lohan, who turns 40 herself this July, is the rare celebrity who lived those same touchstones in real time, on camera, and in the public eye. That shared history is exactly what makes her credible here, not just charming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Chime, the campaign also does something smarter than most fintech ads: it makes financial self-awareness feel aspirational rather than scary. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pairing nostalgia with a product pitch for Chime Prime, a premium tier built around higher savings rates and cash back, positions the upgrade as a natural life milestone rather than a hard sell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could &#8220;Welcome to 30&#8221; be the beginning of an ongoing Chime franchise as each new cohort of millennials crosses the threshold? The campaign targets millennials aging into financial seriousness, but how does Chime plan to retain those members as they move up to traditional banks?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chime, the San Francisco-based fintech company, tapped the actress, Lindsay Lohan, as the face of its new &#8220;Welcome to 30&#8221; social campaign. The campaign cycles through relics of a generation&#8217;s shared childhood: virtual pets, skinny jeans, and DVD collections, before landing on its core message: Your thirties are here, and it&#8217;s time to &#8220;glow up&#8221; [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[190],"class_list":["post-45673","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","tag-banking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lindsay Lohan Partners With Chime for \u201cWelcome to 30\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lindsay Lohan Partners With Chime for \u201cWelcome to 30\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Chime, the San Francisco-based fintech company, tapped the actress, Lindsay Lohan, as the face of its new &#8220;Welcome to 30&#8221; social campaign. The campaign cycles through relics of a generation&#8217;s shared childhood: virtual pets, skinny jeans, and DVD collections, before landing on its core message: Your thirties are here, and it&#8217;s time to &#8220;glow up&#8221; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-28T19:10:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T00:15:11+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lindsay Lohan Partners With Chime for \u201cWelcome to 30\u201d Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Lindsay Lohan Partners With Chime for \u201cWelcome to 30\u201d Campaign","og_description":"Chime, the San Francisco-based fintech company, tapped the actress, Lindsay Lohan, as the face of its new &#8220;Welcome to 30&#8221; social campaign. The campaign cycles through relics of a generation&#8217;s shared childhood: virtual pets, skinny jeans, and DVD collections, before landing on its core message: Your thirties are here, and it&#8217;s time to &#8220;glow up&#8221; [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-28T19:10:43+00:00","article_modified_time":"2026-06-29T00:15:11+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Lindsay Lohan Partners With Chime for \u201cWelcome to 30\u201d Campaign","datePublished":"2026-06-28T19:10:43+00:00","dateModified":"2026-06-29T00:15:11+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign\/"},"wordCount":455,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Banking"],"articleSection":["Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign\/","name":"Lindsay Lohan Partners With Chime for \u201cWelcome to 30\u201d Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-28T19:10:43+00:00","dateModified":"2026-06-29T00:15:11+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Lindsay Lohan Partners With Chime for \u201cWelcome to 30\u201d Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/45673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=45673"}],"version-history":[{"count":7,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/45673\/revisions"}],"predecessor-version":[{"id":45682,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/45673\/revisions\/45682"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=45673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=45673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=45673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}