{"id":45658,"date":"2026-06-28T17:51:03","date_gmt":"2026-06-28T17:51:03","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45658"},"modified":"2026-06-28T17:51:18","modified_gmt":"2026-06-28T17:51:18","slug":"chet-hanks-partners-with-julie-for-im-with-stupid-morning-after-pill-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/chet-hanks-partners-with-julie-for-im-with-stupid-morning-after-pill-campaign\/","title":{"rendered":"Chet Hanks Partners With Julie for \u201cI\u2019m With Stupid\u201d Morning-After Pill Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Chet Hanks is many things: an actor, rapper, internet provocateur, son of Tom Hanks, and now, apparently, the face of a morning-after pill campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Julie, the Gen Z emergency contraceptive brand co-founded by Julie Schott, dropped its boldest campaign yet on June 26, 2026, enlisting Hanks and <em>Extra Dirty<\/em> host Hallie Batchelder for a shoot and video series titled &#8220;I&#8217;m With Stupid.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Walker Bunting-shot campaign pairs Hanks with Batchelder in a series of visuals built around the brand&#8217;s core message: having a himbo boyfriend is one thing, having one father for your children is another.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In one clip, Hanks freestyles a rap about Batchelder while driving, while she responds by holding a box of Julie directly to the camera. It&#8217;s self-aware, absurdist, and exactly on-brand for a company that built its name on humor, not unlike how <a href=\"https:\/\/bookingagentinfo.com\/news\/heather-mcmahan-teams-up-with-unisom-for-drug-free-sleep-gummies-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heather McMahan teamed with Unisom for a health-forward, personality-led campaign<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@julie\/video\/7655734652719713549\" data-video-id=\"7655734652719713549\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@julie\" href=\"https:\/\/www.tiktok.com\/@julie?refer=embed\">@julie<\/a> <p>doing it for the love of the game with @Julie and don\u2019t worry @Hallie Batchelder is gonna get on the remix\u2026she just doesn\u2019t know it yet \ud83d\ude42 the Julie Morning-After Pill\u2122 is available at @cvspharmacy, @target, @walmart, or get it delivered  <a title=\"chethanks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chethanks?refer=embed\">#chethanks<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Julie Healthcare\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7655734772479691533?refer=embed\">\u266c original sound &#8211; Julie Healthcare<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For Hanks, this campaign lands at a high-visibility moment. His role as Travis Bugg on Netflix&#8217;s <em>Running Point<\/em>, a tattooed, wannabe-rapper basketball player, earned an 89% Rotten Tomatoes score when Season 2 dropped in April 2026. He also performed at Stagecoach for the first time and starred in a State Farm integrated campaign tied to the <em>Running Point<\/em> Season 2 premiere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trend of personalities leaning into their online persona for brand deals is gaining steam. Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/izzy-escobar-teams-up-with-extra-gum-for-extra-time-anthem-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Izzy Escobar&#8217;s recent partnership with Extra Gum<\/a>, this campaign is as much about identity as it is about product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Julie has a growing celebrity partnership track record: the brand partnered with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/olivia-rodrigo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olivia Rodrigo<\/a> on her 2024 tour, worked with <em>Summer House<\/em> reality star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ciara-miller\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ciara Miller<\/a> on a spring break merch campaign in March 2025, and has previously run campaigns with actress <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/esther-povitsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">Esther Povitsky<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Julie&#8217;s emergency contraceptive is FDA-approved, available at CVS, Walmart, and Target, and requires no prescription, ID, or parental consent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a genuinely sharp marketing play. Julie isn&#8217;t just selling a pill, it&#8217;s selling the idea that contraception decisions belong to women, even when the men in their lives are lovingly a lot. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tapping Chet Hanks, a figure who has built a career out of being his own most ridiculous character, is a calculated wink. The &#8220;I&#8217;m With Stupid&#8221; framing keeps it fun without minimizing the product&#8217;s importance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bigger story here is that Julie continues to push emergency contraception into mainstream pop culture spaces most pharma brands would never touch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does leaning into Chet Hanks&#8217; &#8220;himbo&#8221; persona normalize important reproductive health conversations or risk trivializing them? Could Chet Hanks&#8217; polarizing public image actually <em>help<\/em> Julie reach audiences that traditional health campaigns miss entirely?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chet Hanks is many things: an actor, rapper, internet provocateur, son of Tom Hanks, and now, apparently, the face of a morning-after pill campaign. Julie, the Gen Z emergency contraceptive brand co-founded by Julie Schott, dropped its boldest campaign yet on June 26, 2026, enlisting Hanks and Extra Dirty host Hallie Batchelder for a shoot [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,28,11,17,18],"tags":[199],"class_list":["post-45658","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-country","category-endorsements","category-film-tv","category-music","tag-drugs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chet Hanks Partners With Julie for \u201cI\u2019m With Stupid\u201d Morning-After Pill Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/chet-hanks-partners-with-julie-for-im-with-stupid-morning-after-pill-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chet Hanks Partners With Julie for \u201cI\u2019m With Stupid\u201d Morning-After Pill Campaign\" \/>\n<meta property=\"og:description\" content=\"Chet Hanks is many things: an actor, rapper, internet provocateur, son of Tom Hanks, and now, apparently, the face of a morning-after pill campaign. Julie, the Gen Z emergency contraceptive brand co-founded by Julie Schott, dropped its boldest campaign yet on June 26, 2026, enlisting Hanks and Extra Dirty host Hallie Batchelder for a shoot [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/chet-hanks-partners-with-julie-for-im-with-stupid-morning-after-pill-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-28T17:51:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-28T17:51:18+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chet Hanks Partners With Julie for \u201cI\u2019m With Stupid\u201d Morning-After Pill Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/chet-hanks-partners-with-julie-for-im-with-stupid-morning-after-pill-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Chet Hanks Partners With Julie for \u201cI\u2019m With Stupid\u201d Morning-After Pill Campaign","og_description":"Chet Hanks is many things: an actor, rapper, internet provocateur, son of Tom Hanks, and now, apparently, the face of a morning-after pill campaign. 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