{"id":45654,"date":"2026-06-28T17:23:29","date_gmt":"2026-06-28T17:23:29","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45654"},"modified":"2026-06-28T17:24:49","modified_gmt":"2026-06-28T17:24:49","slug":"glorilla-fronts-reeses-puffs-eat-em-up-remix-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/glorilla-fronts-reeses-puffs-eat-em-up-remix-campaign\/","title":{"rendered":"GloRilla Fronts Reese\u2019s Puffs \u201cEat \u2019Em Up\u201d Remix Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Reese&#8217;s Puffs has tapped Memphis rapper GloRilla to remix its iconic 2009 &#8220;Eat &#8216;Em Up&#8221; jingle, turning a cereal ad into a bona fide hip-hop track now available on Spotify and Apple Music.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand partnered with multimedia company Lyrical Lemonade to produce the music video, directed by Ari Mairena-Dannon (AMD), and distributed the track through CMG\/Interscope, placing it directly alongside GloRilla&#8217;s regular catalog on major streaming platforms.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@reesespuffs\/video\/7655698355938413838\" data-video-id=\"7655698355938413838\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@reesespuffs\" href=\"https:\/\/www.tiktok.com\/@reesespuffs?refer=embed\">@reesespuffs<\/a> <p>Eat \u2018Em Up \ud83e\udd44 OUT NOW on Spotify and Apple Music. Full video in the link in our bio. @Gloria Boyd <\/p> <a target=\"_blank\" title=\"\u266c original sound - Reese\u2019s Puffs\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7655698520200071950?refer=embed\">\u266c original sound &#8211; Reese\u2019s Puffs<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">GloRilla blends her signature vocal style with the playful rhythm that made the original jingle memorable, creating a hybrid of nostalgia and modern hip-hop energy aimed at both longtime cereal fans and younger audiences discovering it through social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a smart move that echoes how <a href=\"https:\/\/bookingagentinfo.com\/news\/yung-gravy-partners-with-mug-root-beer-for-float-float-baby-remix-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yung Gravy partnered with Mug Root Beer for the &#8220;Float Float Baby&#8221; Remix Campaign<\/a>, another play at turning a beloved brand sound into a real streamable release.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration carries personal weight for GloRilla, who remembers watching Reese&#8217;s Puffs commercials with her siblings after school, a genuine connection that gives the campaign real credibility rather than a manufactured feel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign arrives as GloRilla builds anticipation for her next album, keeping her name circulating across music and entertainment conversations while introducing her to audiences well beyond hip-hop. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strategy mirrors moves by other artists trading on nostalgia, much like <a href=\"https:\/\/bookingagentinfo.com\/news\/fetty-wap-partners-with-jimmy-johns-for-1738-fetty-wrap-meal-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fetty Wap partnering with Jimmy John&#8217;s for the 1738 &#8220;Fetty Wrap&#8221; Meal launch<\/a>, where a cultural moment in an artist&#8217;s history becomes the anchor for a brand campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Reese&#8217;s Puffs, GloRilla&#8217;s recent brand portfolio includes Adidas Originals and Checkers &amp; Rally&#8217;s (both launched July 2025), and Fenty Beauty (February 2025). She has also worked with Tommy Hilfiger and Sprite. This appears to be her first partnership with Reese&#8217;s Puffs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A limited-edition Reese&#8217;s Puffs x GloRilla collectible box drops June 29 at $19.99 on ReesesPuffs.com, sequenced intentionally after the song&#8217;s release to let streaming buzz drive fans directly to a purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reese&#8217;s Puffs has a well-established pattern of rapper collaborations, having partnered with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/travis-scott\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Travis Scott<\/a> in 2020 for a limited-edition Cactus Jack box that sold out instantly. <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lil-yachty\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lil Yachty<\/a> also got his own Reese&#8217;s Puffs box and original rap in 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is textbook nostalgia marketing executed at a high level. Reese&#8217;s Puffs didn&#8217;t just slap a rapper&#8217;s name on a box; they built real music infrastructure around a 16-year-old jingle, gave it a streaming debut, a Lyrical Lemonade music video, and a collectible retail moment. The result is a brand asset that lives on playlists, not just TV spots. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For GloRilla, it&#8217;s also a savvy pre-album move: maximum visibility, a personal story to tell, and a revenue stream outside of touring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Reese&#8217;s Puffs turning jingles into actual streaming hits, are we entering an era where cereal brands compete on the Billboard charts? Does GloRilla&#8217;s deep personal connection to the product make this more durable than a typical celebrity food deal, and will fans feel the difference?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reese&#8217;s Puffs has tapped Memphis rapper GloRilla to remix its iconic 2009 &#8220;Eat &#8216;Em Up&#8221; jingle, turning a cereal ad into a bona fide hip-hop track now available on Spotify and Apple Music. The brand partnered with multimedia company Lyrical Lemonade to produce the music video, directed by Ari Mairena-Dannon (AMD), and distributed the track [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,23,18],"tags":[196],"class_list":["post-45654","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-hip-hop","category-music","tag-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GloRilla Fronts Reese\u2019s Puffs \u201cEat \u2019Em Up\u201d Remix Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/glorilla-fronts-reeses-puffs-eat-em-up-remix-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GloRilla Fronts Reese\u2019s Puffs \u201cEat \u2019Em Up\u201d Remix Campaign\" \/>\n<meta property=\"og:description\" content=\"Reese&#8217;s Puffs has tapped Memphis rapper GloRilla to remix its iconic 2009 &#8220;Eat &#8216;Em Up&#8221; jingle, turning a cereal ad into a bona fide hip-hop track now available on Spotify and Apple Music. The brand partnered with multimedia company Lyrical Lemonade to produce the music video, directed by Ari Mairena-Dannon (AMD), and distributed the track [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/glorilla-fronts-reeses-puffs-eat-em-up-remix-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-28T17:23:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-28T17:24:49+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GloRilla Fronts Reese\u2019s Puffs \u201cEat \u2019Em Up\u201d Remix Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/glorilla-fronts-reeses-puffs-eat-em-up-remix-campaign\/","og_locale":"en_US","og_type":"article","og_title":"GloRilla Fronts Reese\u2019s Puffs \u201cEat \u2019Em Up\u201d Remix Campaign","og_description":"Reese&#8217;s Puffs has tapped Memphis rapper GloRilla to remix its iconic 2009 &#8220;Eat &#8216;Em Up&#8221; jingle, turning a cereal ad into a bona fide hip-hop track now available on Spotify and Apple Music. The brand partnered with multimedia company Lyrical Lemonade to produce the music video, directed by Ari Mairena-Dannon (AMD), and distributed the track [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/glorilla-fronts-reeses-puffs-eat-em-up-remix-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-28T17:23:29+00:00","article_modified_time":"2026-06-28T17:24:49+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/glorilla-fronts-reeses-puffs-eat-em-up-remix-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/glorilla-fronts-reeses-puffs-eat-em-up-remix-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"GloRilla Fronts Reese\u2019s Puffs \u201cEat \u2019Em Up\u201d Remix Campaign","datePublished":"2026-06-28T17:23:29+00:00","dateModified":"2026-06-28T17:24:49+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/glorilla-fronts-reeses-puffs-eat-em-up-remix-campaign\/"},"wordCount":513,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Food"],"articleSection":["Campaigns","Endorsement Deals","Hip-Hop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/glorilla-fronts-reeses-puffs-eat-em-up-remix-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/glorilla-fronts-reeses-puffs-eat-em-up-remix-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/glorilla-fronts-reeses-puffs-eat-em-up-remix-campaign\/","name":"GloRilla Fronts Reese\u2019s Puffs \u201cEat \u2019Em Up\u201d Remix Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-28T17:23:29+00:00","dateModified":"2026-06-28T17:24:49+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/glorilla-fronts-reeses-puffs-eat-em-up-remix-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/glorilla-fronts-reeses-puffs-eat-em-up-remix-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/glorilla-fronts-reeses-puffs-eat-em-up-remix-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"GloRilla Fronts Reese\u2019s Puffs \u201cEat \u2019Em Up\u201d Remix Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/45654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=45654"}],"version-history":[{"count":4,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/45654\/revisions"}],"predecessor-version":[{"id":45660,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/45654\/revisions\/45660"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=45654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=45654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=45654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}