{"id":45583,"date":"2026-06-27T00:20:36","date_gmt":"2026-06-27T00:20:36","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45583"},"modified":"2026-06-27T00:20:46","modified_gmt":"2026-06-27T00:20:46","slug":"chad-michael-murray-and-erin-miller-star-in-bublys-y2k-inspired-summer-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/chad-michael-murray-and-erin-miller-star-in-bublys-y2k-inspired-summer-campaign\/","title":{"rendered":"Chad Michael Murray and Erin Miller Star in Bubly\u2019s Y2K-Inspired Summer Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Bubly sparkling water is tapping into peak millennial nostalgia this summer by partnering with actor Chad Michael Murray for a Y2K-inspired campaign built around its limited-edition Melted Ice Pop sparkling water. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal pairs the <em>One Tree Hill<\/em> heartthrob with &#8217;00s creator and podcast host Erin Miller in a rom-com style social video that is equal parts summer daydream and savvy brand play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by the nostalgic taste of Bubly Melted Ice Pop and set to &#8220;Dirty Little Secret&#8221; by The All-American Rejects, the content transports Miller into a playful rom-com daydream filled with nods to Murray&#8217;s most memorable moments and the kind of summer-crush energy millennials remember all too well.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Melting For You feat. Chad Michael Murray x Erin Miller x bubly Melted Ice Pop \ud83d\udc96\ud83d\udcbf\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XJ_15e2-7J4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The casting is timely. Murray currently stars as Cal Jones in the drama series <em>Sullivan&#8217;s Crossing<\/em> and recently reprised his role as Jake in Disney&#8217;s <em>Freakier Friday<\/em> (2025), giving him renewed visibility with both longtime fans and a newer generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the kind of multi-generational reach that makes him a compelling brand vehicle, a point beverage brands have clearly taken note of, similar to how <a href=\"https:\/\/bookingagentinfo.com\/news\/lucien-laviscount-fronts-schweppes-cherry-pepper-soda-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lucien Laviscount&#8217;s recent Schweppes Cherry Pepper campaign<\/a> leaned on a rising TV star to move product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Melted Ice Pop flavor is available in 8-packs of 12-ounce cans nationwide while supplies last. The limited-edition Y2K Summer Kit is exclusively on Walmart.com for $20 while supplies last. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bubly&#8217;s playbook here isn&#8217;t unlike what <a href=\"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink\/\" target=\"_blank\" rel=\"noreferrer noopener\">Becky G and Alani Nu pulled off with their Purple Cotton Candy energy drink<\/a>: marry a culturally resonant celebrity to a limited-edition flavor drop and create urgency around the product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Bubly x Chad Michael Murray collab is a masterclass in nostalgia marketing done right. Rather than simply slapping a celebrity&#8217;s face on a can, Bubly built an entire content ecosystem (a Y2K video, a limited product drop, and a curated retail kit), all anchored to a specific emotional moment in millennial life. It&#8217;s smart, specific, and shoppable. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For brands trying to move product in a crowded beverage market, this is the template: sell the feeling, not just the flavor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does leaning on millennial nostalgia signal that Bubly is doubling down on a core demographic rather than chasing Gen Z, and is that the right long-term play? Could this campaign&#8217;s success push other beverage brands to recruit 2000s TV stars for limited-edition summer drops?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bubly sparkling water is tapping into peak millennial nostalgia this summer by partnering with actor Chad Michael Murray for a Y2K-inspired campaign built around its limited-edition Melted Ice Pop sparkling water. The deal pairs the One Tree Hill heartthrob with &#8217;00s creator and podcast host Erin Miller in a rom-com style social video that is [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22,11,17],"tags":[183],"class_list":["post-45583","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-digital","category-endorsements","category-film-tv","tag-drink"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chad Michael Murray and Erin Miller Star in Bubly\u2019s Y2K-Inspired Summer Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/chad-michael-murray-and-erin-miller-star-in-bublys-y2k-inspired-summer-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chad Michael Murray and Erin Miller Star in Bubly\u2019s Y2K-Inspired Summer Campaign\" \/>\n<meta property=\"og:description\" content=\"Bubly sparkling water is tapping into peak millennial nostalgia this summer by partnering with actor Chad Michael Murray for a Y2K-inspired campaign built around its limited-edition Melted Ice Pop sparkling water. The deal pairs the One Tree Hill heartthrob with &#8217;00s creator and podcast host Erin Miller in a rom-com style social video that is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/chad-michael-murray-and-erin-miller-star-in-bublys-y2k-inspired-summer-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-27T00:20:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-27T00:20:46+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chad Michael Murray and Erin Miller Star in Bubly\u2019s Y2K-Inspired Summer Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/chad-michael-murray-and-erin-miller-star-in-bublys-y2k-inspired-summer-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Chad Michael Murray and Erin Miller Star in Bubly\u2019s Y2K-Inspired Summer Campaign","og_description":"Bubly sparkling water is tapping into peak millennial nostalgia this summer by partnering with actor Chad Michael Murray for a Y2K-inspired campaign built around its limited-edition Melted Ice Pop sparkling water. 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