{"id":45580,"date":"2026-06-27T00:08:21","date_gmt":"2026-06-27T00:08:21","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45580"},"modified":"2026-06-27T00:08:33","modified_gmt":"2026-06-27T00:08:33","slug":"novak-djokovic-partners-with-lacoste-for-goat-capsule-collection","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/novak-djokovic-partners-with-lacoste-for-goat-capsule-collection\/","title":{"rendered":"Novak Djokovic Partners With Lacoste for GOAT Capsule Collection"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lacoste has dropped its second GOAT capsule collection celebrating Novak Djokovic, unveiled on June 25, 2026, right as London&#8217;s tennis season kicked off. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The French sportswear brand swapped its signature crocodile for a goat motif across all 11 pieces, which include polo shirts, T-shirts, a tracksuit jacket, trousers, a sweater, a cap, wristbands, and socks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The standout piece is a gold GOAT emblem polo limited to just 100 units, available only at Lacoste&#8217;s Regent Street store. A wider green version will be sold globally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Few athletes leave a lasting mark on the history of their sport. Novak is one of them,&#8221; said Lacoste CEO \u00c9ric Vallat. &#8220;By exceptionally transforming our iconic crocodile into a goat, we pay tribute to the GOAT with creativity and a touch of humour.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, directed by Max Siedentopf, known for his work with Gucci, Adidas, and Nike, features a series of short films with Djokovic appearing alongside a herd of goats. The tone is playful, the message unmistakable.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Masterclass of Yoga featuring Novak Djokovic.\u200b\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JxIduD4xE1s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is a fitting tribute to a record-breaking career. Djokovic has won 101 ATP-sanctioned titles, including 24 Grand Slams and 40 Masters 1000 crowns. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/roger-federer-stars-in-new-mercedes-benz-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roger Federer&#8217;s long-running partnership with Mercedes-Benz<\/a>, which leaned heavily on legacy branding, Djokovic&#8217;s collaboration with Lacoste now operates in similarly iconic territory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Novak Djokovic\u2019s endorsement portfolio is anchored by Head (rackets), Lacoste (apparel), and Asics (footwear). His lifestyle and luxury partnerships also include Hublot watches, Waterdrop hydration, Aman luxury hospitality, Qatar Airways, and Joe &amp; the Juice coffee chain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The drop also comes on the heels of Lacoste&#8217;s broader Wimbledon-season push. Earlier this week, the brand opened Club Lacoste at Selfridges London, a pop-up tennis clubhouse running until July 12, following stops in New York, Melbourne, Miami, and Roland-Garros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/roger-federer-teams-up-with-uniqlo-for-new-ss26-collection-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roger Federer and Uniqlo made waves with their SS26 collection launch<\/a>, Lacoste is using the Wimbledon window to maximum effect for its biggest tennis ambassador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the second GOAT capsule for Djokovic, after the first edition debuted in August 2025 ahead of the US Open, confirming this is now a recurring franchise for the partnership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lacoste isn&#8217;t just celebrating a tennis champion; it&#8217;s building a recurring cultural property around one. The GOAT capsule is now entering its second edition, which signals a deliberate long-term brand strategy rather than a one-off stunt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By replacing their most protected brand asset (the crocodile) with a goat, Lacoste is essentially saying Djokovic&#8217;s legacy is worth that level of creative risk. The London timing is smart: it aligns with peak global tennis attention and gives the campaign maximum runway during the Wimbledon fortnight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does releasing a second GOAT capsule dilute the &#8220;exclusive&#8221; feel of the first edition, or does it turn this into a collectible annual series fans will chase? Could the GOAT brand concept outlive Djokovic&#8217;s playing days and become a standalone Lacoste sub-line, similar to how Jordan Brand outlived Michael Jordan&#8217;s career?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lacoste has dropped its second GOAT capsule collection celebrating Novak Djokovic, unveiled on June 25, 2026, right as London&#8217;s tennis season kicked off. The French sportswear brand swapped its signature crocodile for a goat motif across all 11 pieces, which include polo shirts, T-shirts, a tracksuit jacket, trousers, a sweater, a cap, wristbands, and socks. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,24,15,160],"tags":[],"class_list":["post-45580","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-sports","category-tennis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novak Djokovic Partners With Lacoste for GOAT Capsule Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/novak-djokovic-partners-with-lacoste-for-goat-capsule-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novak Djokovic Partners With Lacoste for GOAT Capsule Collection\" \/>\n<meta property=\"og:description\" content=\"Lacoste has dropped its second GOAT capsule collection celebrating Novak Djokovic, unveiled on June 25, 2026, right as London&#8217;s tennis season kicked off. The French sportswear brand swapped its signature crocodile for a goat motif across all 11 pieces, which include polo shirts, T-shirts, a tracksuit jacket, trousers, a sweater, a cap, wristbands, and socks. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/novak-djokovic-partners-with-lacoste-for-goat-capsule-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-27T00:08:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-27T00:08:33+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Novak Djokovic Partners With Lacoste for GOAT Capsule Collection","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/novak-djokovic-partners-with-lacoste-for-goat-capsule-collection\/","og_locale":"en_US","og_type":"article","og_title":"Novak Djokovic Partners With Lacoste for GOAT Capsule Collection","og_description":"Lacoste has dropped its second GOAT capsule collection celebrating Novak Djokovic, unveiled on June 25, 2026, right as London&#8217;s tennis season kicked off. The French sportswear brand swapped its signature crocodile for a goat motif across all 11 pieces, which include polo shirts, T-shirts, a tracksuit jacket, trousers, a sweater, a cap, wristbands, and socks. [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/novak-djokovic-partners-with-lacoste-for-goat-capsule-collection\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-27T00:08:21+00:00","article_modified_time":"2026-06-27T00:08:33+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/novak-djokovic-partners-with-lacoste-for-goat-capsule-collection\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/novak-djokovic-partners-with-lacoste-for-goat-capsule-collection\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Novak Djokovic Partners With Lacoste for GOAT Capsule Collection","datePublished":"2026-06-27T00:08:21+00:00","dateModified":"2026-06-27T00:08:33+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/novak-djokovic-partners-with-lacoste-for-goat-capsule-collection\/"},"wordCount":501,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Fashion","Sports","Tennis"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/novak-djokovic-partners-with-lacoste-for-goat-capsule-collection\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/novak-djokovic-partners-with-lacoste-for-goat-capsule-collection\/","url":"https:\/\/bookingagentinfo.com\/news\/novak-djokovic-partners-with-lacoste-for-goat-capsule-collection\/","name":"Novak Djokovic Partners With Lacoste for GOAT Capsule Collection","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-27T00:08:21+00:00","dateModified":"2026-06-27T00:08:33+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/novak-djokovic-partners-with-lacoste-for-goat-capsule-collection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/novak-djokovic-partners-with-lacoste-for-goat-capsule-collection\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/novak-djokovic-partners-with-lacoste-for-goat-capsule-collection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Novak Djokovic Partners With Lacoste for GOAT Capsule Collection"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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