{"id":45572,"date":"2026-06-26T20:44:52","date_gmt":"2026-06-26T20:44:52","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45572"},"modified":"2026-06-26T20:45:05","modified_gmt":"2026-06-26T20:45:05","slug":"julianne-hough-named-celebrity-brand-partner-for-daxxify","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/julianne-hough-named-celebrity-brand-partner-for-daxxify\/","title":{"rendered":"Julianne Hough Named Celebrity Brand Partner for DAXXIFY"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Revance has tapped Julianne Hough as the newest celebrity brand partner for DAXXIFY, the first innovation in frown line treatments in 20 years. The partnership supports DAXXIFY&#8217;s awareness and consumer education push, encouraging people to try its fast-acting peptide formula.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hough shared the news with her Instagram followers, explaining she uses the treatment on the vertical lines between her brows, and noted she&#8217;d been drawn to DAXXIFY before formally signing on, after realizing she needed something that fit her packed schedule. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Julianne Hough and DAXXIFY\u00ae\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/XpN2s_PZjyo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is a fitting tie-in: Hough remains a fixture on Dancing With the Stars as co-host alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/alfonso-ribeiro\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alfonso Ribeiro<\/a>, recently wrapped her debut novel <em>Everything We Never Knew<\/em>, and is set to appear in <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/maggie-gyllenhaal\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maggie Gyllenhaal&#8217;s<\/a> upcoming <em>The Bride<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This DAXXIFY deal is new territory for the brand-and-talent pairing, with no prior history between Hough and Revance; her endorsement slate currently also includes a brand-partner and product-development role with smoothie company Blender Bites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a genuine category shift for DAXXIFY, not just another celebrity face slapped on a skincare ad. Aesthetics brands have historically built credibility through dermatologists, not red-carpet names, so handing the mic to Hough signals Revance wants DAXXIFY to feel as mainstream and lifestyle-driven as Botox has become. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is also smart timing: announcing this just as Revance heads into a major acquisition gives the brand a fresh, consumer-facing story right when its corporate structure is about to change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does using a &#8220;real user&#8221; testimonial model (versus a paid spokesperson with no history with the product) make DAXXIFY&#8217;s pitch more credible to skeptical consumers? Does Hough&#8217;s packed, camera-ready schedule make her a more believable spokesperson for a &#8220;long-lasting&#8221; treatment than a traditional influencer pick?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Revance has tapped Julianne Hough as the newest celebrity brand partner for DAXXIFY, the first innovation in frown line treatments in 20 years. The partnership supports DAXXIFY&#8217;s awareness and consumer education push, encouraging people to try its fast-acting peptide formula. Hough shared the news with her Instagram followers, explaining she uses the treatment on the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,28,22,11,17,18],"tags":[],"class_list":["post-45572","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-country","category-digital","category-endorsements","category-film-tv","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Julianne Hough Named Celebrity Brand Partner for DAXXIFY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/julianne-hough-named-celebrity-brand-partner-for-daxxify\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Julianne Hough Named Celebrity Brand Partner for DAXXIFY\" \/>\n<meta property=\"og:description\" content=\"Revance has tapped Julianne Hough as the newest celebrity brand partner for DAXXIFY, the first innovation in frown line treatments in 20 years. 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Hough shared the news with her Instagram followers, explaining she uses the treatment on the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/julianne-hough-named-celebrity-brand-partner-for-daxxify\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-26T20:44:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T20:45:05+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Julianne Hough Named Celebrity Brand Partner for DAXXIFY","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/julianne-hough-named-celebrity-brand-partner-for-daxxify\/","og_locale":"en_US","og_type":"article","og_title":"Julianne Hough Named Celebrity Brand Partner for DAXXIFY","og_description":"Revance has tapped Julianne Hough as the newest celebrity brand partner for DAXXIFY, the first innovation in frown line treatments in 20 years. The partnership supports DAXXIFY&#8217;s awareness and consumer education push, encouraging people to try its fast-acting peptide formula. Hough shared the news with her Instagram followers, explaining she uses the treatment on the [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/julianne-hough-named-celebrity-brand-partner-for-daxxify\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-26T20:44:52+00:00","article_modified_time":"2026-06-26T20:45:05+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/julianne-hough-named-celebrity-brand-partner-for-daxxify\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/julianne-hough-named-celebrity-brand-partner-for-daxxify\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Julianne Hough Named Celebrity Brand Partner for DAXXIFY","datePublished":"2026-06-26T20:44:52+00:00","dateModified":"2026-06-26T20:45:05+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/julianne-hough-named-celebrity-brand-partner-for-daxxify\/"},"wordCount":300,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Country","Digital","Endorsement Deals","Film\/TV","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/julianne-hough-named-celebrity-brand-partner-for-daxxify\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/julianne-hough-named-celebrity-brand-partner-for-daxxify\/","url":"https:\/\/bookingagentinfo.com\/news\/julianne-hough-named-celebrity-brand-partner-for-daxxify\/","name":"Julianne Hough Named Celebrity Brand Partner for DAXXIFY","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-26T20:44:52+00:00","dateModified":"2026-06-26T20:45:05+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/julianne-hough-named-celebrity-brand-partner-for-daxxify\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/julianne-hough-named-celebrity-brand-partner-for-daxxify\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/julianne-hough-named-celebrity-brand-partner-for-daxxify\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Julianne Hough Named Celebrity Brand Partner for DAXXIFY"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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