{"id":45564,"date":"2026-06-26T19:38:17","date_gmt":"2026-06-26T19:38:17","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45564"},"modified":"2026-06-26T19:38:29","modified_gmt":"2026-06-26T19:38:29","slug":"alix-earle-partners-with-sipmargs-for-summer-of-the-serve-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/alix-earle-partners-with-sipmargs-for-summer-of-the-serve-campaign\/","title":{"rendered":"Alix Earle Partners With SIPMARGS for \u201cSummer of the Serve\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SIPMARGS, the ready-to-drink sparkling margarita brand crafted with tequila blanco, real fruit juice, cane sugar, and sparkling water, is officially going nationwide through a new partnership with leading spirits company Sazerac. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To celebrate, the brand is launching its biggest campaign yet, &#8220;Summer of the Serve&#8221;, fronted by social media powerhouse Alix Earle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the campaign&#8217;s new creative, Earle stars alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kj-dillard\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">KJ Dillard<\/a> and the S.I.P. Servers, bringing to life a world where everyone gets the VIP treatment. The mission is simple: make everyone feel like a S.I.P., a SIPMARGS Important Person, all summer long. To kick things off, Earle and the S.I.P. team hit the streets of New York on June 25, surprising fans with pop-ups in unexpected locations.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@sipmargs\/video\/7655311296279153951\" data-video-id=\"7655311296279153951\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@sipmargs\" href=\"https:\/\/www.tiktok.com\/@sipmargs?refer=embed\">@sipmargs<\/a> <p>it&#8217;s the summer of the serve. \u2600\ufe0f now serving nationwide. sip responsibly. @Alix Earle @Harry Raftus @KJ Dillard <\/p> <a target=\"_blank\" title=\"\u266c original sound - SIPMARGS\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7655311339316857630?refer=embed\">\u266c original sound &#8211; SIPMARGS<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a cold partnership. Earle became an investor and brand partner in SIPMARGS back in 2025, making the &#8220;Summer of the Serve&#8221; campaign a natural evolution of an already financially vested relationship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This fits a pattern for Earle, who, much like her <a href=\"https:\/\/bookingagentinfo.com\/news\/alix-earle-sydney-sweeney-ice-spice-more-invest-in-ai-powered-shopping-app-phia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phia AI shopping app investment alongside Sydney Sweeney and Ice Spice<\/a>, consistently chooses deals where she holds real equity, not just a check.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SIPMARGS are 130 calories per can, available in Classic, Mango, Spicy, and Coconut flavors, and will hit retailers nationwide on July 1. The campaign rolls out on Meta platforms beginning June 26.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond beverages, Earle has been on a serious brand-building tear in 2026, launching Reale Actives, her own skincare line designed for acne-prone skin, developed over two years with Imaginary Ventures. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She&#8217;s also been hard at work this summer, <a href=\"https:\/\/bookingagentinfo.com\/news\/alix-earle-teams-up-with-hawaiian-tropic-for-summer-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">recently teaming up with Hawaiian Tropic for their 2026 SPF campaign<\/a>, marking her second consecutive year collaborating with the suncare brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alix Earle isn&#8217;t just a brand face; she&#8217;s building a portfolio. From equity in Poppi (which sold to PepsiCo for $1.95 billion) to SIPMARGS, she&#8217;s turning her cultural clout into long-term financial stakes. That&#8217;s a different game than most influencers are playing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For SIPMARGS, attaching Earle to its nationwide debut isn&#8217;t just smart marketing; it&#8217;s leveraging one of the most commercially potent creator relationships in the RTD (ready-to-drink) space right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the timing? Impeccable. The RTD cocktail market is exploding, and positioning SIPMARGS as the &#8220;main character&#8221; drink of summer, with Earle as the embodiment of that energy, puts the brand front and center during peak retail season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Earle already holding investor status in SIPMARGS, does this campaign give her more power to shape the brand long-term than a typical spokesperson deal? Is Earle&#8217;s strategy of taking equity stakes, rather than flat endorsement fees, the new blueprint for top-tier creator deals?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SIPMARGS, the ready-to-drink sparkling margarita brand crafted with tequila blanco, real fruit juice, cane sugar, and sparkling water, is officially going nationwide through a new partnership with leading spirits company Sazerac. To celebrate, the brand is launching its biggest campaign yet, &#8220;Summer of the Serve&#8221;, fronted by social media powerhouse Alix Earle. In the campaign&#8217;s [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,14,22,11,21],"tags":[],"class_list":["post-45564","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-campaigns","category-digital","category-endorsements","category-influencers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alix Earle Partners With SIPMARGS for \u201cSummer of the Serve\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/alix-earle-partners-with-sipmargs-for-summer-of-the-serve-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alix Earle Partners With SIPMARGS for \u201cSummer of the Serve\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"SIPMARGS, the ready-to-drink sparkling margarita brand crafted with tequila blanco, real fruit juice, cane sugar, and sparkling water, is officially going nationwide through a new partnership with leading spirits company Sazerac. To celebrate, the brand is launching its biggest campaign yet, &#8220;Summer of the Serve&#8221;, fronted by social media powerhouse Alix Earle. 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To celebrate, the brand is launching its biggest campaign yet, &#8220;Summer of the Serve&#8221;, fronted by social media powerhouse Alix Earle. In the campaign&#8217;s [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/alix-earle-partners-with-sipmargs-for-summer-of-the-serve-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-26T19:38:17+00:00","article_modified_time":"2026-06-26T19:38:29+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/alix-earle-partners-with-sipmargs-for-summer-of-the-serve-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/alix-earle-partners-with-sipmargs-for-summer-of-the-serve-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Alix Earle Partners With SIPMARGS for \u201cSummer of the Serve\u201d Campaign","datePublished":"2026-06-26T19:38:17+00:00","dateModified":"2026-06-26T19:38:29+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/alix-earle-partners-with-sipmargs-for-summer-of-the-serve-campaign\/"},"wordCount":455,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Alcohol","Campaigns","Digital","Endorsement Deals","Influencers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/alix-earle-partners-with-sipmargs-for-summer-of-the-serve-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/alix-earle-partners-with-sipmargs-for-summer-of-the-serve-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/alix-earle-partners-with-sipmargs-for-summer-of-the-serve-campaign\/","name":"Alix Earle Partners With SIPMARGS for \u201cSummer of the Serve\u201d Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-26T19:38:17+00:00","dateModified":"2026-06-26T19:38:29+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/alix-earle-partners-with-sipmargs-for-summer-of-the-serve-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/alix-earle-partners-with-sipmargs-for-summer-of-the-serve-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/alix-earle-partners-with-sipmargs-for-summer-of-the-serve-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Alix Earle Partners With SIPMARGS for \u201cSummer of the Serve\u201d Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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