{"id":45556,"date":"2026-06-26T18:48:23","date_gmt":"2026-06-26T18:48:23","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45556"},"modified":"2026-06-26T18:48:36","modified_gmt":"2026-06-26T18:48:36","slug":"stray-kids-i-n-returns-for-second-damiani-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/stray-kids-i-n-returns-for-second-damiani-campaign\/","title":{"rendered":"Stray Kids\u2019 I.N Returns for Second Damiani Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/stray-kids\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stray Kids&#8217;<\/a> youngest member I.N is back in the spotlight for Italian jeweler Damiani, this time fronting the brand&#8217;s latest campaign titled &#8220;Damiani Icons&#8221;, his second consecutive outing with the house. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, shot by German-born London-based photographer Larissa Hofmann with art direction by Christopher Simmonds, features I.N alongside veteran supermodel <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/mariacarla-boscono\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mariacarla Boscono<\/a> in opulent Italian palazzo settings complete with frescoed walls and antique furnishings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the portraits, I.N (real name Yang Jeong-in) is styled in a demure quarter-zip knit and tailored pants, adorned with pieces from Damiani&#8217;s Belle \u00c9poque Reel collections. Boscono, meanwhile, wears looks from the brand&#8217;s Mimosa and newly launched Margherita Bloom ranges. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign visually continues the theme of Italian timeless elegance introduced by the duo&#8217;s previous collaboration in 2025.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Damiani Icons | I.N wears Damiani Belle \u00c9poque Reel\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d4F2gQisDfU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Born in Busan, South Korea, in 2001, I.N debuted with Stray Kids in 2018 via the EP <em>I Am Not<\/em> and has co-written tracks including &#8220;Hug Me&#8221; and &#8220;Hallucination.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as fellow member <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/felix\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Felix<\/a> made waves when he was <a href=\"https:\/\/bookingagentinfo.com\/news\/stray-kids-felix-named-new-global-icon-and-ambassador-for-adidas\/\" target=\"_blank\" rel=\"noreferrer noopener\">named a Global Icon and Ambassador for Adidas<\/a> in early 2026, I.N continues building his own luxury fashion portfolio. The group itself recently became the first act in Billboard 200 history to debut at number one with their first six charting albums.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Damiani named I.N its global brand ambassador in May 2025, following a long tradition of tapping major celebrities, including Jessica Chastain, Brad Pitt, Sharon Stone, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jennifer-aniston\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jennifer Aniston<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tilda-swinton\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tilda Swinton<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sophia-loren\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sophia Loren<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gwyneth-paltrow\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gwyneth Paltrow<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/isabella-rossellini\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Isabella Rossellini<\/a>. In 2022, the house also named South Korean actor <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/son-suk-ku\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Son Suk-Ku<\/a> as an ambassador. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like how <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hyunjin\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hyunjin<\/a> of Stray Kids <a href=\"https:\/\/bookingagentinfo.com\/news\/hyunjin-fronts-new-campaign-for-guess\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted a new campaign for GUESS<\/a> in 2026, I.N&#8217;s Damiani return underscores how individual Stray Kids members are each carving out distinct luxury fashion identities. Additionally, Damiani confirmed it will join the exhibitors&#8217; lineup at Watches and Wonders in 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I.N returning for a second Damiani campaign isn&#8217;t just a repeat booking, it&#8217;s a signal that the relationship between K-pop&#8217;s youngest luxury faces and Italian heritage houses is deepening into something more sustained than a one-off splash. Damiani isn&#8217;t chasing a trend here; they&#8217;re investing in continuity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With I.N appearing alongside a legend like Mariacarla Boscono inside centuries-old Italian palazzos, the brand is clearly positioning him not as a novelty act but as a genuine icon in their visual language. That&#8217;s a different kind of endorsement credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does I.N&#8217;s repeated inclusion in Damiani campaigns signal a multi-year ambassador contract rather than a campaign-by-campaign arrangement? As every Stray Kids member now holds a major luxury fashion ambassadorship, is the group collectively redefining what K-pop&#8217;s fashion influence looks like at the individual level?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stray Kids&#8217; youngest member I.N is back in the spotlight for Italian jeweler Damiani, this time fronting the brand&#8217;s latest campaign titled &#8220;Damiani Icons&#8221;, his second consecutive outing with the house. The campaign, shot by German-born London-based photographer Larissa Hofmann with art direction by Christopher Simmonds, features I.N alongside veteran supermodel Mariacarla Boscono in opulent [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,20,18],"tags":[],"class_list":["post-45556","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-k-pop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stray Kids\u2019 I.N Returns for Second Damiani Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/stray-kids-i-n-returns-for-second-damiani-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stray Kids\u2019 I.N Returns for Second Damiani Campaign\" \/>\n<meta property=\"og:description\" content=\"Stray Kids&#8217; youngest member I.N is back in the spotlight for Italian jeweler Damiani, this time fronting the brand&#8217;s latest campaign titled &#8220;Damiani Icons&#8221;, his second consecutive outing with the house. The campaign, shot by German-born London-based photographer Larissa Hofmann with art direction by Christopher Simmonds, features I.N alongside veteran supermodel Mariacarla Boscono in opulent [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/stray-kids-i-n-returns-for-second-damiani-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-26T18:48:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T18:48:36+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stray Kids\u2019 I.N Returns for Second Damiani Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/stray-kids-i-n-returns-for-second-damiani-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Stray Kids\u2019 I.N Returns for Second Damiani Campaign","og_description":"Stray Kids&#8217; youngest member I.N is back in the spotlight for Italian jeweler Damiani, this time fronting the brand&#8217;s latest campaign titled &#8220;Damiani Icons&#8221;, his second consecutive outing with the house. The campaign, shot by German-born London-based photographer Larissa Hofmann with art direction by Christopher Simmonds, features I.N alongside veteran supermodel Mariacarla Boscono in opulent [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/stray-kids-i-n-returns-for-second-damiani-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-26T18:48:23+00:00","article_modified_time":"2026-06-26T18:48:36+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/stray-kids-i-n-returns-for-second-damiani-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/stray-kids-i-n-returns-for-second-damiani-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Stray Kids\u2019 I.N Returns for Second Damiani Campaign","datePublished":"2026-06-26T18:48:23+00:00","dateModified":"2026-06-26T18:48:36+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/stray-kids-i-n-returns-for-second-damiani-campaign\/"},"wordCount":466,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","K-Pop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/stray-kids-i-n-returns-for-second-damiani-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/stray-kids-i-n-returns-for-second-damiani-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/stray-kids-i-n-returns-for-second-damiani-campaign\/","name":"Stray Kids\u2019 I.N Returns for Second Damiani Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-26T18:48:23+00:00","dateModified":"2026-06-26T18:48:36+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/stray-kids-i-n-returns-for-second-damiani-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/stray-kids-i-n-returns-for-second-damiani-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/stray-kids-i-n-returns-for-second-damiani-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Stray Kids\u2019 I.N Returns for Second Damiani Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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