{"id":45549,"date":"2026-06-26T18:20:26","date_gmt":"2026-06-26T18:20:26","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45549"},"modified":"2026-06-26T18:20:41","modified_gmt":"2026-06-26T18:20:41","slug":"bad-gyal-named-first-ever-global-brand-ambassador-for-dsquared2","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/bad-gyal-named-first-ever-global-brand-ambassador-for-dsquared2\/","title":{"rendered":"Bad Gyal Named First-Ever Global Brand Ambassador for Dsquared2"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">After more than three decades in fashion, Dsquared2 founders Dean and Dan Caten have finally made their first-ever global brand ambassador appointment, and they chose Bad Gyal to make history with them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Barcelona-born singer, whose real name is Alba Farelo, is one of the most dominant forces in global reggaeton and dancehall right now. Her second studio album, <em>M\u00e1s Cara<\/em>, dropped on March 6, 2026, executive produced by Cromo X, blending reggaeton, R&amp;B, dancehall, merengue house, Jamaican shatta, and Haitian kompa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She was also confirmed as one of the headlining acts for the 2026 edition of Primavera Sound, and her <em>M\u00e1s Cara<\/em> World Tour, which kicked off March 20 in Barcelona, is scheduled to run through November 8 in Dallas, with stops at Roskilde Festival in Denmark and major arenas across Latin America and North America.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In her new role, Bad Gyal will headline upcoming international campaigns and represent the brand at major global events, from the stage to the runway.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@dsquared2\/video\/7655273937005301025\" data-video-id=\"7655273937005301025\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@dsquared2\" href=\"https:\/\/www.tiktok.com\/@dsquared2?refer=embed\">@dsquared2<\/a> <p>couldn\u2019t land in barcelona without claiming our queen @Bad Gyal  <a title=\"dsquared2\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dsquared2?refer=embed\">#DSQUARED2<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - DSQUARED2\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7655273965643959072?refer=embed\">\u266c original sound &#8211; DSQUARED2<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This kind of music-meets-fashion brand strategy is gaining serious momentum in 2026. Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/cardi-b-named-global-brand-ambassador-for-fashionphile\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cardi B was named global brand ambassador for Fashionphile<\/a> earlier this year, labels are increasingly turning to artists whose personal style carries cultural weight beyond the music. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bad Gyal has previously partnered with clothing brand Bershka, for which she released a co-designed exclusive clothing line. She also collaborated with rum brand Havana Club on a limited-edition bottle in 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dsquared2 has a deep history of dressing and collaborating with music&#8217;s biggest names. Dean and Dan Caten designed tour costumes for <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/christina-aguilera\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christina Aguilera<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/beyonce\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beyonc\u00e9<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/madonna\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Madonna<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand also worked with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/madonna\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Britney Spears<\/a> on her tour, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/fergie\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fergie<\/a> appeared in a Dsquared2-styled music video. <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/naomi-campbell\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Naomi Campbell<\/a> fronted the brand&#8217;s Icon FW21 campaign. Despite all of these iconic moments, none of these ever carried the formal &#8220;global brand ambassador&#8221; title, making Bad Gyal the first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dsquared2&#8217;s decision mirrors a broader luxury fashion trend where brands are formalizing long-term partnerships over one-off campaigns, a playbook similar to <a href=\"https:\/\/bookingagentinfo.com\/news\/freddie-gibbs-named-mizuno-sportstyles-first-non-sport-global-brand-ambassador\/\" target=\"_blank\" rel=\"noreferrer noopener\">Freddie Gibbs being named Mizuno Sportstyle&#8217;s first non-sport global brand ambassador<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a fashion deal, it&#8217;s a directional statement. Dsquared2 has spent 30+ years dressing pop royalty (Madonna, Britney Spears, Beyonc\u00e9, Naomi Campbell) but never formalized the relationship into a global ambassadorship until now. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing Bad Gyal as that historic first tells you everything about where the brand wants to go: younger, more female, more globally diverse. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the <em>M\u00e1s Cara<\/em> World Tour running through November 2026 across four continents, Dsquared2 is essentially buying real-time visibility on some of the world&#8217;s biggest stages, without spending a single dollar on a traditional advertising slot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does landing Bad Gyal, rather than a bigger mainstream name, signal that Dsquared2 is prioritizing cultural credibility over pure reach? Can Dsquared2 genuinely grow its female audience through a single ambassador, or does this need to be part of a wider creative and retail overhaul?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After more than three decades in fashion, Dsquared2 founders Dean and Dan Caten have finally made their first-ever global brand ambassador appointment, and they chose Bad Gyal to make history with them. The Barcelona-born singer, whose real name is Alba Farelo, is one of the most dominant forces in global reggaeton and dancehall right now. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,24,23,18],"tags":[],"class_list":["post-45549","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-fashion","category-hip-hop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bad Gyal Named First-Ever Global Brand Ambassador for Dsquared2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/bad-gyal-named-first-ever-global-brand-ambassador-for-dsquared2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bad Gyal Named First-Ever Global Brand Ambassador for Dsquared2\" \/>\n<meta property=\"og:description\" content=\"After more than three decades in fashion, Dsquared2 founders Dean and Dan Caten have finally made their first-ever global brand ambassador appointment, and they chose Bad Gyal to make history with them. The Barcelona-born singer, whose real name is Alba Farelo, is one of the most dominant forces in global reggaeton and dancehall right now. 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The Barcelona-born singer, whose real name is Alba Farelo, is one of the most dominant forces in global reggaeton and dancehall right now. [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/bad-gyal-named-first-ever-global-brand-ambassador-for-dsquared2\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-26T18:20:26+00:00","article_modified_time":"2026-06-26T18:20:41+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/bad-gyal-named-first-ever-global-brand-ambassador-for-dsquared2\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/bad-gyal-named-first-ever-global-brand-ambassador-for-dsquared2\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Bad Gyal Named First-Ever Global Brand Ambassador for Dsquared2","datePublished":"2026-06-26T18:20:26+00:00","dateModified":"2026-06-26T18:20:41+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/bad-gyal-named-first-ever-global-brand-ambassador-for-dsquared2\/"},"wordCount":500,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Endorsement Deals","Fashion","Hip-Hop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/bad-gyal-named-first-ever-global-brand-ambassador-for-dsquared2\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/bad-gyal-named-first-ever-global-brand-ambassador-for-dsquared2\/","url":"https:\/\/bookingagentinfo.com\/news\/bad-gyal-named-first-ever-global-brand-ambassador-for-dsquared2\/","name":"Bad Gyal Named First-Ever Global Brand Ambassador for Dsquared2","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-26T18:20:26+00:00","dateModified":"2026-06-26T18:20:41+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/bad-gyal-named-first-ever-global-brand-ambassador-for-dsquared2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/bad-gyal-named-first-ever-global-brand-ambassador-for-dsquared2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/bad-gyal-named-first-ever-global-brand-ambassador-for-dsquared2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Bad Gyal Named First-Ever Global Brand Ambassador for Dsquared2"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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