{"id":45469,"date":"2026-06-25T22:30:56","date_gmt":"2026-06-25T22:30:56","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45469"},"modified":"2026-06-25T22:31:06","modified_gmt":"2026-06-25T22:31:06","slug":"troyboi-signs-with-wme-for-worldwide-representation","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/troyboi-signs-with-wme-for-worldwide-representation\/","title":{"rendered":"TroyBoi Signs With WME For Worldwide Representation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">London-born DJ and producer TroyBoi has signed with William Morris Endeavor (WME) for worldwide live music and touring representation. The move marks a significant step in the artist&#8217;s global touring footprint as he gears up for a new studio album and headline tour in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Born Troy Austin Attoh Henry in South London to a mixed Indian, Nigerian, Chinese, and Portuguese heritage, TroyBoi built his name from the ground up, starting with a MacBook and a MIDI keyboard in a small London kitchen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That self-built foundation grew into a worldwide operation now known as the &#8220;TroyBoi Experience,&#8221; a genre-defying blend of trap, bass, house, and global influences that has made him a fixture on festival mainstages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His career-defining moments include collaborating with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/justin-bieber\/\" target=\"_blank\" rel=\"noreferrer noopener\">Justin Bieber<\/a> on &#8220;Red Eye,&#8221; remixing <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/billie-eilish\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billie Eilish<\/a>&#8216;s &#8220;MyBoi,&#8221; and appearing in <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rihanna\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rihanna<\/a>&#8216;s Savage x Fenty show. His debut album <em>Left Is Right<\/em> (2017) and the <em>V!BEZ<\/em> EP series cemented his reputation as one of electronic music&#8217;s most original voices. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2025, he released <em>Rootz<\/em> via Ultra Records, a five-track EP honoring his Indian heritage and featuring collaborations with Punjabi legend <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jazzy-b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jazzy B<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/amrit-maan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amrit Maan<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bombaymami\/\" target=\"_blank\" rel=\"noreferrer noopener\">BombayMami<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TroyBoi made history as the first artist to officially clear a sample from the late Bollywood icon Lata Mangeshkar. In 2026, he has continued his release run with singles &#8220;HUSH&#8221; featuring <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/daya\/\" target=\"_blank\" rel=\"noreferrer noopener\">Daya<\/a> and &#8220;Zouki.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WME has been on an aggressive signing run in the live music space, recently adding pop singer <a href=\"https:\/\/bookingagentinfo.com\/news\/mya-signs-with-wme-for-worldwide-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mya<\/a>, Japanese artist <a href=\"https:\/\/bookingagentinfo.com\/news\/ado-signs-with-wme-for-worldwide-representation-excluding-japan\/\" target=\"_blank\" rel=\"noreferrer noopener\">ADO<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/hannah-harper-signs-with-wme-for-worldwide-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hannah Harper<\/a> to their roster, signaling a clear push to diversify and expand their live touring division across genres and markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TroyBoi is confirmed for major 2026 festival appearances including Beyond Wonderland SoCal, Ubbi Dubbi Festival, FVDED in the Park, and North Coast Music Festival. He continues to be managed by Vandana Gupta at Sunset Entertainment Group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This signing makes a lot of sense on paper. TroyBoi is entering what could be the biggest phase of his career: a new album, a new tour, and a sound that&#8217;s broader and more globally resonant than ever. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WME gives him the infrastructure to match that ambition. With offices in Beverly Hills, New York, London, Nashville, and more, the agency has the global reach that a touring artist of TroyBoi&#8217;s caliber requires. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing also aligns with WME actively rebuilding its electronic and dance music presence following the recent hires of agents from NGE Agency and Outer\/Most Agency, both specialists in international touring. TroyBoi isn&#8217;t just landing at WME; he&#8217;s landing at a WME that is actively investing in exactly his lane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does WME&#8217;s global infrastructure accelerate TroyBoi&#8217;s push into markets like India and Asia, where <em>Rootz<\/em> opened serious doors? Could WME&#8217;s cross-disciplinary platform open brand partnerships, sync, or fashion opportunities beyond touring for TroyBoi?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>London-born DJ and producer TroyBoi has signed with William Morris Endeavor (WME) for worldwide live music and touring representation. The move marks a significant step in the artist&#8217;s global touring footprint as he gears up for a new studio album and headline tour in 2026. Born Troy Austin Attoh Henry in South London to a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,39,18,10],"tags":[],"class_list":["post-45469","post","type-post","status-publish","format-standard","hentry","category-agency-signing","category-electronic","category-music","category-new-signings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TroyBoi Signs With WME For Worldwide Representation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/troyboi-signs-with-wme-for-worldwide-representation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TroyBoi Signs With WME For Worldwide Representation\" \/>\n<meta property=\"og:description\" content=\"London-born DJ and producer TroyBoi has signed with William Morris Endeavor (WME) for worldwide live music and touring representation. The move marks a significant step in the artist&#8217;s global touring footprint as he gears up for a new studio album and headline tour in 2026. Born Troy Austin Attoh Henry in South London to a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/troyboi-signs-with-wme-for-worldwide-representation\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T22:30:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T22:31:06+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TroyBoi Signs With WME For Worldwide Representation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/troyboi-signs-with-wme-for-worldwide-representation\/","og_locale":"en_US","og_type":"article","og_title":"TroyBoi Signs With WME For Worldwide Representation","og_description":"London-born DJ and producer TroyBoi has signed with William Morris Endeavor (WME) for worldwide live music and touring representation. The move marks a significant step in the artist&#8217;s global touring footprint as he gears up for a new studio album and headline tour in 2026. Born Troy Austin Attoh Henry in South London to a [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/troyboi-signs-with-wme-for-worldwide-representation\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-25T22:30:56+00:00","article_modified_time":"2026-06-25T22:31:06+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/troyboi-signs-with-wme-for-worldwide-representation\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/troyboi-signs-with-wme-for-worldwide-representation\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"TroyBoi Signs With WME For Worldwide Representation","datePublished":"2026-06-25T22:30:56+00:00","dateModified":"2026-06-25T22:31:06+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/troyboi-signs-with-wme-for-worldwide-representation\/"},"wordCount":473,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Agency Signing","Electronic","Music","New Signings"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/troyboi-signs-with-wme-for-worldwide-representation\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/troyboi-signs-with-wme-for-worldwide-representation\/","url":"https:\/\/bookingagentinfo.com\/news\/troyboi-signs-with-wme-for-worldwide-representation\/","name":"TroyBoi Signs With WME For Worldwide Representation","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-25T22:30:56+00:00","dateModified":"2026-06-25T22:31:06+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/troyboi-signs-with-wme-for-worldwide-representation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/troyboi-signs-with-wme-for-worldwide-representation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/troyboi-signs-with-wme-for-worldwide-representation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"TroyBoi Signs With WME For Worldwide Representation"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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