{"id":45422,"date":"2026-06-24T20:05:53","date_gmt":"2026-06-24T20:05:53","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45422"},"modified":"2026-06-24T20:06:08","modified_gmt":"2026-06-24T20:06:08","slug":"kewan-lacy-signs-nil-deal-with-q-collar","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/kewan-lacy-signs-nil-deal-with-q-collar\/","title":{"rendered":"Kewan Lacy Signs NIL Deal With Q-Collar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kewan Lacy is making big moves off the field to match his historic production on it. The Ole Miss running back has officially signed an NIL deal with Q-Collar, the brain-safety brand developed by Q30 Innovations, announced June 24, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lacy said his mother first noticed other players wearing the Q-Collar, which led the two to research the product together. &#8220;Once we looked into it, the benefits of added protection became clear,&#8221; he said in a statement. &#8220;It gives me added confidence every time I step on the field.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@qcollarofficial\/video\/7654977688234478862\" data-video-id=\"7654977688234478862\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@qcollarofficial\" href=\"https:\/\/www.tiktok.com\/@qcollarofficial?refer=embed\">@qcollarofficial<\/a> <p>To be the best Running Back in the nation, @Kewan Lacy knows he has to prepare like the best one too. That\u2019s why this season, he\u2019s rocking @qcollaroffical to play and feel his best every single snap. Join Kewan in protecting what matters. Collar Up! <a title=\"qcollar\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/qcollar?refer=embed\">#QCollar<\/a> <a title=\"collarup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/collarup?refer=embed\">#CollarUp<\/a> <a title=\"ncaafootball\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ncaafootball?refer=embed\">#ncaafootball<\/a> <a title=\"collegefootball\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/collegefootball?refer=embed\">#collegefootball<\/a> <a title=\"cfb\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cfb?refer=embed\">#cfb<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - qcollarofficial\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7654977731561655054?refer=embed\">\u266c original sound &#8211; qcollarofficial<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Q30 Innovations CEO and Co-Founder Tom Hoey called Lacy a natural fit: &#8220;Players of his caliber carry enormous influence both among their peers and across every level of the game, and when an athlete of his stature chooses to prioritize brain safety, it sends a powerful message.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal caps a breakout stretch for Lacy, who transferred from Missouri to Ole Miss in 2025. He ran for an SEC-best 24 touchdowns last season, earned First-Team All-American honors, and was the first Doak Walker Award finalist in Ole Miss history. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He held on to his spot in Oxford after Ole Miss offered a reported $2 million NIL commitment to keep him from following former head coach Lane Kiffin to LSU. New head coach Pete Golding gets to build around one of college football&#8217;s most dangerous backs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the branding front, the Q-Collar deal joins a fast-growing portfolio. Lacy recently landed a coveted spot on the Standard Edition cover of EA Sports College Football 27 alongside Oregon QB Dante Moore and Miami WR Malachi Toney. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as fellow NIL standout <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/milan-momcilovic\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Milan Momcilovic<\/a> landed his <a href=\"https:\/\/bookingagentinfo.com\/news\/milan-momcilovic-lands-first-local-nil-deal-with-paul-miller-ford\/\" target=\"_blank\" rel=\"noreferrer noopener\">first local NIL deal with Paul Miller Ford<\/a>, Lacy is building a national brand that extends well beyond the football field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Q-Collar, which became the first and only FDA-cleared device proven to help protect the brain from repetitive head impacts in 2021, is backed by more than 25 pre-clinical and clinical studies. Lacy joins an NFL-heavy ambassador roster that includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sauce-gardner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sauce Gardner<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dalton-kincaid\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dalton Kincaid<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/byron-murphy-jr\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Byron Murphy<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move mirrors a trend of college stars stepping into safety-focused partnerships, similar to how <a href=\"https:\/\/bookingagentinfo.com\/news\/dakorien-moore-lands-nil-partnership-with-nxtrnd\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dakorien Moore landed his NIL partnership with NXTRND,<\/a> expanding the equipment endorsement space at the college level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is more than a jersey sponsor, it&#8217;s a statement. Lacy is one of the biggest names in college football right now, and aligning with a brain-safety brand signals a new level of intentionality in how top college athletes are managing their personal brands. It&#8217;s not just about sneakers and energy drinks anymore. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Q-Collar is using Lacy&#8217;s platform at exactly the right moment; he&#8217;s on a video game cover, he&#8217;s a Heisman dark horse, and he plays in a sport where brain safety conversations are unavoidable. That&#8217;s premium positioning for a product that needs credibility to grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does a star running back endorsing brain-protection gear make the product more credible? Could Q-Collar&#8217;s focus on college NIL partnerships become a blueprint for other safety-equipment brands looking to build market share?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kewan Lacy is making big moves off the field to match his historic production on it. The Ole Miss running back has officially signed an NIL deal with Q-Collar, the brain-safety brand developed by Q30 Innovations, announced June 24, 2026. Lacy said his mother first noticed other players wearing the Q-Collar, which led the two [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,19,15],"tags":[165],"class_list":["post-45422","post","type-post","status-publish","format-standard","hentry","category-endorsements","category-football","category-sports","tag-nil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kewan Lacy Signs NIL Deal With Q-Collar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/kewan-lacy-signs-nil-deal-with-q-collar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kewan Lacy Signs NIL Deal With Q-Collar\" \/>\n<meta property=\"og:description\" content=\"Kewan Lacy is making big moves off the field to match his historic production on it. The Ole Miss running back has officially signed an NIL deal with Q-Collar, the brain-safety brand developed by Q30 Innovations, announced June 24, 2026. 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The Ole Miss running back has officially signed an NIL deal with Q-Collar, the brain-safety brand developed by Q30 Innovations, announced June 24, 2026. Lacy said his mother first noticed other players wearing the Q-Collar, which led the two [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/kewan-lacy-signs-nil-deal-with-q-collar\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-24T20:05:53+00:00","article_modified_time":"2026-06-24T20:06:08+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/kewan-lacy-signs-nil-deal-with-q-collar\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/kewan-lacy-signs-nil-deal-with-q-collar\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Kewan Lacy Signs NIL Deal With Q-Collar","datePublished":"2026-06-24T20:05:53+00:00","dateModified":"2026-06-24T20:06:08+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/kewan-lacy-signs-nil-deal-with-q-collar\/"},"wordCount":515,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["NIL"],"articleSection":["Endorsement Deals","Football","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/kewan-lacy-signs-nil-deal-with-q-collar\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/kewan-lacy-signs-nil-deal-with-q-collar\/","url":"https:\/\/bookingagentinfo.com\/news\/kewan-lacy-signs-nil-deal-with-q-collar\/","name":"Kewan Lacy Signs NIL Deal With Q-Collar","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-24T20:05:53+00:00","dateModified":"2026-06-24T20:06:08+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/kewan-lacy-signs-nil-deal-with-q-collar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/kewan-lacy-signs-nil-deal-with-q-collar\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/kewan-lacy-signs-nil-deal-with-q-collar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Kewan Lacy Signs NIL Deal With Q-Collar"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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