{"id":45416,"date":"2026-06-24T16:41:19","date_gmt":"2026-06-24T16:41:19","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45416"},"modified":"2026-06-24T16:43:50","modified_gmt":"2026-06-24T16:43:50","slug":"jannik-sinner-stars-in-guccis-made-in-italy-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jannik-sinner-stars-in-guccis-made-in-italy-campaign\/","title":{"rendered":"Jannik Sinner Stars in Gucci&#8217;s &#8220;Made in Italy&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jannik Sinner, currently the world&#8217;s number-one ranked tennis player and Gucci&#8217;s global brand ambassador since 2022, has fronted the brand&#8217;s latest &#8220;Made in Italy&#8221; campaign, captured in a pristine white suit set against the house&#8217;s iconic red and green color palette.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign&#8217;s tagline is simple and confident: &#8220;Made in Italy.&#8221; No explanation needed. Just identity.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">MADE IN ITALY <br> <br>Identity needs no proof. <br> <a href=\"https:\/\/x.com\/hashtag\/GucciMadeInItaly?src=hash&amp;ref_src=twsrc%5Etfw\">#GucciMadeInItaly<\/a> <a href=\"https:\/\/x.com\/janniksin?ref_src=twsrc%5Etfw\">@janniksin<\/a> <a href=\"https:\/\/x.com\/hashtag\/JannikSinner?src=hash&amp;ref_src=twsrc%5Etfw\">#JannikSinner<\/a> <a href=\"https:\/\/t.co\/7FiKBoAw2t\">pic.twitter.com\/7FiKBoAw2t<\/a><\/p>&mdash; gucci (@gucci) <a href=\"https:\/\/x.com\/gucci\/status\/2069329788503040021?ref_src=twsrc%5Etfw\">June 23, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To mark the launch, Gucci hosted an intimate dinner at Claridge&#8217;s Dante Mayfair restaurant in London on June 22, with Salma Hayek-Pinault serving as host. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The evening also served as a celebration of Sinner&#8217;s sixth consecutive Wimbledon appearance. Among the guests were <em>House of the Dragon<\/em> star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/fabien-frankel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fabien Frankel<\/a>, British actress <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/naomi-ackie\/\" target=\"_blank\" rel=\"noreferrer noopener\">Naomi Ackie<\/a>, Princess Maria-Olympia of Greece, model <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lila-moss\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lila Moss<\/a>, and fashion writer <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/camille-charriere\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Camille Charriere<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This &#8220;Made in Italy&#8221; campaign is the latest chapter in a partnership that has grown increasingly bold. <a href=\"https:\/\/bookingagentinfo.com\/news\/jannik-sinner-stars-in-gucci-the-original-sinner-global-brand-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sinner previously starred in Gucci&#8217;s &#8220;The Original Sinner&#8221; global campaign<\/a>, a Roland Garros-timed campaign that played on his name to explore themes of originality and identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the partnership&#8217;s most iconic moments came at Wimbledon 2023, when Sinner walked onto Centre Court carrying a custom Gucci x Head duffle bag, a subtle but defining fashion statement at one of tennis&#8217; most dress-code strict events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jannik Sinner expanded his sponsorship portfolio by starring in La Roche-Posay&#8217;s &#8220;Shadow Sponsor&#8221; sun-protection campaign in April and signing a multi-year global ambassador deal with Allianz. These new partnerships join his existing core roster of sponsors, which includes Rolex, Nike, Lavazza, and Explora Journeys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gucci&#8217;s ambassador roster spans sport, K-pop, and film globally, with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jin\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jin of BTS<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lee-know\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lee Know of Stray Kids<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hanni\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hanni of NewJeans<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kai\/\" target=\"_blank\" rel=\"noreferrer noopener\">KAI of EXO<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/iu\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">IU<\/a> all serving as ambassadors across different markets and product categories. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2026, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ningning\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">NINGNING of aespa<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted the &#8220;Beauty And The Bag&#8221; campaign<\/a> for Gucci, while actress Tian Xi Wei was welcomed into the Gucci Monte Carlo lineup. <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/amelia-gray\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amelia Gray<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/anok-yai\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anok Yai&#8217;s<\/a> recently <a href=\"https:\/\/bookingagentinfo.com\/news\/amelia-gray-and-anok-yai-star-in-gucci-spring-summer-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">starred in Gucci&#8217;s Spring\/Summer campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sinner arrives at Wimbledon carrying a 37-3 record in 2026, having already swept five consecutive ATP Masters 1000 titles, a feat that makes him the youngest player in history to complete the career Golden Masters. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A surprise second-round French Open exit to Juan Manuel Cer\u00fandolo gives the world No. 1 added motivation heading into the grass season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is more than a fashion moment, it&#8217;s a branding masterstroke. Gucci is leaning into Italian national pride at a time when Sinner has become arguably the country&#8217;s most globally recognized active athlete. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By keeping the visual stripped back: white suit, brand colors, four words, Gucci lets Sinner&#8217;s sheer cultural weight do the heavy lifting. Launching it the week of Wimbledon is sharp timing: the campaign gets global sports coverage without spending a penny on sports media buys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s also notable is the dinner strategy. Hosting a star-studded pre-Wimbledon event with Salma Hayek-Pinault as anchor blurs the line between fashion PR and entertainment, exactly the kind of cultural crossover Gucci under Demna is engineering with precision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does a campaign this minimal, just a suit, a color background, and a tagline, work better for a brand as established as Gucci? With Sinner entering Wimbledon off the back of a shock French Open loss, does on-court performance actually affect how campaign imagery lands with fans?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jannik Sinner, currently the world&#8217;s number-one ranked tennis player and Gucci&#8217;s global brand ambassador since 2022, has fronted the brand&#8217;s latest &#8220;Made in Italy&#8221; campaign, captured in a pristine white suit set against the house&#8217;s iconic red and green color palette. The campaign&#8217;s tagline is simple and confident: &#8220;Made in Italy.&#8221; No explanation needed. Just [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,24,15,160],"tags":[],"class_list":["post-45416","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-sports","category-tennis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jannik Sinner Stars in Gucci&#039;s &quot;Made in Italy&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jannik-sinner-stars-in-guccis-made-in-italy-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jannik Sinner Stars in Gucci&#039;s &quot;Made in Italy&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Jannik Sinner, currently the world&#8217;s number-one ranked tennis player and Gucci&#8217;s global brand ambassador since 2022, has fronted the brand&#8217;s latest &#8220;Made in Italy&#8221; campaign, captured in a pristine white suit set against the house&#8217;s iconic red and green color palette. The campaign&#8217;s tagline is simple and confident: &#8220;Made in Italy.&#8221; No explanation needed. Just [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/jannik-sinner-stars-in-guccis-made-in-italy-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-24T16:41:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-24T16:43:50+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jannik Sinner Stars in Gucci's \"Made in Italy\" Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jannik-sinner-stars-in-guccis-made-in-italy-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Jannik Sinner Stars in Gucci's \"Made in Italy\" Campaign","og_description":"Jannik Sinner, currently the world&#8217;s number-one ranked tennis player and Gucci&#8217;s global brand ambassador since 2022, has fronted the brand&#8217;s latest &#8220;Made in Italy&#8221; campaign, captured in a pristine white suit set against the house&#8217;s iconic red and green color palette. The campaign&#8217;s tagline is simple and confident: &#8220;Made in Italy.&#8221; No explanation needed. Just [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jannik-sinner-stars-in-guccis-made-in-italy-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-24T16:41:19+00:00","article_modified_time":"2026-06-24T16:43:50+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jannik-sinner-stars-in-guccis-made-in-italy-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jannik-sinner-stars-in-guccis-made-in-italy-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jannik Sinner Stars in Gucci&#8217;s &#8220;Made in Italy&#8221; Campaign","datePublished":"2026-06-24T16:41:19+00:00","dateModified":"2026-06-24T16:43:50+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/jannik-sinner-stars-in-guccis-made-in-italy-campaign\/"},"wordCount":570,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Fashion","Sports","Tennis"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/jannik-sinner-stars-in-guccis-made-in-italy-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/jannik-sinner-stars-in-guccis-made-in-italy-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/jannik-sinner-stars-in-guccis-made-in-italy-campaign\/","name":"Jannik Sinner Stars in Gucci's \"Made in Italy\" Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-24T16:41:19+00:00","dateModified":"2026-06-24T16:43:50+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/jannik-sinner-stars-in-guccis-made-in-italy-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/jannik-sinner-stars-in-guccis-made-in-italy-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/jannik-sinner-stars-in-guccis-made-in-italy-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jannik Sinner Stars in Gucci&#8217;s &#8220;Made in Italy&#8221; Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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