{"id":45406,"date":"2026-06-24T15:23:29","date_gmt":"2026-06-24T15:23:29","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45406"},"modified":"2026-06-24T15:23:39","modified_gmt":"2026-06-24T15:23:39","slug":"yung-gravy-partners-with-mug-root-beer-for-float-float-baby-remix-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/yung-gravy-partners-with-mug-root-beer-for-float-float-baby-remix-campaign\/","title":{"rendered":"Yung Gravy Partners With MUG Root Beer for &#8220;Float Float Baby&#8221; Remix Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">MUG Root Beer just turned a 90s classic into summer&#8217;s silliest soda anthem. The brand has linked with multi-platinum artist Yung Gravy on &#8220;Float Float Baby,&#8221; a parody remix of &#8220;Ice Ice Baby,&#8221; to launch MUG Root Beer Floats Vanilla Howler, the brand&#8217;s first-ever limited-edition flavor, blending classic root beer with a creamy, dirty-soda-inspired vanilla twist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The track and music video star Gravy alongside MUG&#8217;s mascot Dog, leaning hard into nostalgic 90s energy. &#8220;It was a great honor linking with MUG and remixing the iconic &#8216;Ice Ice Baby,'&#8221; Gravy said. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MUG&#8217;s VP of Marketing, Michael Smith, added that the brand wanted to make its first flavor drop &#8220;bigger, bolder and a little more unexpected.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MUG Root Beer Presents: FLOAT FLOAT BABY\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8F77Mi5iId8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fans can extend the bit with a $16 poolside bundle, a &#8220;Float Float Baby&#8221; inner tube, a Dog-faced beach ball, and a 12-pack of the new flavor, sold exclusively through MUG&#8217;s TikTok Shop while supplies last.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Gravy, this slots into a steady stream of brand work; he&#8217;s previously fronted campaigns for Martha Stewart, Audible, Venmo, Samsung, and Jimmy John&#8217;s, and became an unofficial mascot of the Tampa Bay Lightning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MUG, meanwhile, has been busy stacking celebrity tie-ins around its root beer lineup this year. The brand recently put NFL star George Kittle front and center for its <a href=\"https:\/\/bookingagentinfo.com\/news\/george-kittle-fronts-mug-root-beer-brotein-gainz-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brotein Gainz campaign<\/a>. Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/mackenzie-carpenter-partners-with-beer-girl-for-first-national-brand-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">MacKenzie Carpenter&#8217;s debut national deal with Beer Girl<\/a>, \u00a0this deal shows brands leaning into celebrity authenticity over just reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soda brands are increasingly borrowing the music industry&#8217;s playbook: parody songs, mascots-as-characters, TikTok Shop exclusives, to make legacy products feel current. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MUG turning to Gravy&#8217;s genre-bending, nostalgia-driven sound for its very first flavor launch shows just how much weight a single artist pairing can carry for a brand reintroducing itself to Gen Z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does a parody remix do more for brand recall than a straightforward jingle ever could? Is Yung Gravy becoming soda&#8217;s go-to nostalgia act, the way Martha Stewart became his go-to comedic foil? Could TikTok Shop exclusivity become the new standard for limited-run merch drops tied to music campaigns?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MUG Root Beer just turned a 90s classic into summer&#8217;s silliest soda anthem. The brand has linked with multi-platinum artist Yung Gravy on &#8220;Float Float Baby,&#8221; a parody remix of &#8220;Ice Ice Baby,&#8221; to launch MUG Root Beer Floats Vanilla Howler, the brand&#8217;s first-ever limited-edition flavor, blending classic root beer with a creamy, dirty-soda-inspired vanilla [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,23,18],"tags":[197],"class_list":["post-45406","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-hip-hop","category-music","tag-beverages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yung Gravy Partners With MUG Root Beer for &quot;Float Float Baby&quot; Remix Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/yung-gravy-partners-with-mug-root-beer-for-float-float-baby-remix-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yung Gravy Partners With MUG Root Beer for &quot;Float Float Baby&quot; Remix Campaign\" \/>\n<meta property=\"og:description\" content=\"MUG Root Beer just turned a 90s classic into summer&#8217;s silliest soda anthem. The brand has linked with multi-platinum artist Yung Gravy on &#8220;Float Float Baby,&#8221; a parody remix of &#8220;Ice Ice Baby,&#8221; to launch MUG Root Beer Floats Vanilla Howler, the brand&#8217;s first-ever limited-edition flavor, blending classic root beer with a creamy, dirty-soda-inspired vanilla [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/yung-gravy-partners-with-mug-root-beer-for-float-float-baby-remix-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-24T15:23:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-24T15:23:39+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yung Gravy Partners With MUG Root Beer for \"Float Float Baby\" Remix Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/yung-gravy-partners-with-mug-root-beer-for-float-float-baby-remix-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Yung Gravy Partners With MUG Root Beer for \"Float Float Baby\" Remix Campaign","og_description":"MUG Root Beer just turned a 90s classic into summer&#8217;s silliest soda anthem. The brand has linked with multi-platinum artist Yung Gravy on &#8220;Float Float Baby,&#8221; a parody remix of &#8220;Ice Ice Baby,&#8221; to launch MUG Root Beer Floats Vanilla Howler, the brand&#8217;s first-ever limited-edition flavor, blending classic root beer with a creamy, dirty-soda-inspired vanilla [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/yung-gravy-partners-with-mug-root-beer-for-float-float-baby-remix-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-24T15:23:29+00:00","article_modified_time":"2026-06-24T15:23:39+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/yung-gravy-partners-with-mug-root-beer-for-float-float-baby-remix-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/yung-gravy-partners-with-mug-root-beer-for-float-float-baby-remix-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Yung Gravy Partners With MUG Root Beer for &#8220;Float Float Baby&#8221; 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