{"id":45360,"date":"2026-06-24T08:53:13","date_gmt":"2026-06-24T08:53:13","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45360"},"modified":"2026-06-24T08:56:37","modified_gmt":"2026-06-24T08:56:37","slug":"disturbed-teams-up-with-drink-molten-to-launch-molten-smoky-colas-alcohol-free-line","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/disturbed-teams-up-with-drink-molten-to-launch-molten-smoky-colas-alcohol-free-line\/","title":{"rendered":"Disturbed Teams Up With Drink Molten to Launch \u201cMolten Smoky Colas\u201d Alcohol-Free Line"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Disturbed, the Chicago-born heavy metal titans with 17 million-plus album units sold and nearly 14 billion streams, have officially entered the beverage space, and they&#8217;re doing it on their own terms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The band announced on June 22, 2026, the launch of Molten Smoky Colas, a new alcohol-alternative brand built in partnership with national beverage accelerator BevNomad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What makes this different from the typical celebrity drink deal: Disturbed drummer Mike Wengren is a co-founder of the brand, producing it out of his own commercial beverage facility in Wisconsin. The entire lineup was developed over the past year with direct input from band members.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@disturbed\/video\/7654302731309534494\" data-video-id=\"7654302731309534494\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@disturbed\" href=\"https:\/\/www.tiktok.com\/@disturbed?refer=embed\">@disturbed<\/a> <p>Forged in Smoke, The Alternative Has Arrived \ud83e\udd43\ud83c\udf3f  Most people don&#8217;t know that while touring the world with Disturbed, Mike Wengren was also building a beverage production facility in Wisconsin and drawing on a lifetime of cocktail culture that started with his parents&#8217; and grandparents&#8217; Chicago tavern. Today, that passion comes to life with Molten Smoky Colas: a bold, barrel-inspired take on the classic whiskey cola experience with zero sugar and zero alcohol. Created by Mike, Disturbed, and the Molten team, Molten is crafted for those looking for something beyond the fruit-forward options dominating the non-alcoholic space. Visit the Molten link in our bio to learn what&#8217;s inside \ud83c\udf3f and buy yourself some cans. Follow @Drink Molten to be part of the journey as we roll out what&#8217;s next. <a title=\"disturbed\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/disturbed?refer=embed\">#Disturbed<\/a> <a title=\"drinkmolten\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/drinkmolten?refer=embed\">#DrinkMolten<\/a>  <\/p> <a target=\"_blank\" title=\"\u266c original sound - disturbed\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7654302739626838815?refer=embed\">\u266c original sound &#8211; disturbed<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The initial launch features Smoky Cherry Cola and Smoky Vanilla Cola, both zero-sugar and infused with 5mg of hemp-derived Delta-9 THC. A 10mg version is coming soon. Alongside the THC line, Molten offers Functional Mocktails, the same smoky cola base, no THC, with added L-Theanine and Lion&#8217;s Mane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand is pointedly positioning itself against the seltzer-heavy non-alcoholic market. As Atlantic Beverage Senior Brand Manager Adam Burnham put it, there has been a glaring gap for consumers drawn to smoky cocktails and darker flavor profiles, an audience Molten aims to serve. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/george-clooney-unveils-new-non-alcoholic-beer-brand-crazy-mountain\/\" target=\"_blank\" rel=\"noreferrer noopener\">George Clooney&#8217;s pivot into the non-alcoholic beer space with Crazy Mountain<\/a>, Molten signals that big-name artists are increasingly building alcohol-alternative brands from the ground up, not just lending their names.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/all-american-rejects\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">The All-American Rejects<\/a> similarly leaned into fan culture authenticity when they <a href=\"https:\/\/bookingagentinfo.com\/news\/the-all-american-rejects-mikes-dirty-lemonade-launch-fan-driven-dirty-little-secrets-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnered with Mike&#8217;s Dirty Lemonade<\/a>, but Molten takes that a step further, it literally came out of the band&#8217;s own production facility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the music front, Disturbed is riding momentum from their massive <em>The Sickness<\/em> 25th Anniversary Tour (2025), their chart-topping single &#8220;I Will Not Break&#8221;, their 13th #1 on Billboard Mainstream Rock Airplay, and an upcoming ninth studio album teased for the near future. They headline Inkcarceration Festival 2026 alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/limp-bizkit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Limp Bizkit<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bad-omens\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bad Omens<\/a> this July.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a passive endorsement, Disturbed built the product themselves. Wengren running a commercial beverage facility and developing the recipe in-house gives Molten real credibility in a category flooded with hollow celebrity co-signs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pairing hemp-derived THC with a whiskey cola flavor profile is a calculated bet: they&#8217;re not chasing the mainstream wellness crowd. They&#8217;re going after heavy music fans who would otherwise reach for an actual Jack and Coke.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BevNomad, for its part, continues to carve out a rock-music lane in the beverage space, previously accelerating Mot\u00f6rhead Spirits and the Road Crew collectible beer series (launched March 2026 with Mot\u00f6rhead). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disturbed now deepens that rock-brand identity with a newer, THC-forward category, suggesting BevNomad is deliberately building a portfolio within heavy music culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can Molten crack retail in a THC beverage category that&#8217;s still fighting regulatory patchwork state by state? Does Wengren owning the production facility give Molten a long-term cost and quality edge over celebrity brands that rely entirely on third-party co-packers?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disturbed, the Chicago-born heavy metal titans with 17 million-plus album units sold and nearly 14 billion streams, have officially entered the beverage space, and they&#8217;re doing it on their own terms. The band announced on June 22, 2026, the launch of Molten Smoky Colas, a new alcohol-alternative brand built in partnership with national beverage accelerator [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,18,175,34],"tags":[196],"class_list":["post-45360","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-music","category-product-collaborations","category-rock","tag-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disturbed Teams Up With Drink Molten to Launch \u201cMolten Smoky Colas\u201d Alcohol-Free Line<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/disturbed-teams-up-with-drink-molten-to-launch-molten-smoky-colas-alcohol-free-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disturbed Teams Up With Drink Molten to Launch \u201cMolten Smoky Colas\u201d Alcohol-Free Line\" \/>\n<meta property=\"og:description\" content=\"Disturbed, the Chicago-born heavy metal titans with 17 million-plus album units sold and nearly 14 billion streams, have officially entered the beverage space, and they&#8217;re doing it on their own terms. 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