{"id":45335,"date":"2026-06-24T03:25:19","date_gmt":"2026-06-24T03:25:19","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45335"},"modified":"2026-06-24T03:25:30","modified_gmt":"2026-06-24T03:25:30","slug":"raheem-devaughn-teams-up-with-aflac-for-wellness-and-cancer-screening-initiative","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/raheem-devaughn-teams-up-with-aflac-for-wellness-and-cancer-screening-initiative\/","title":{"rendered":"Raheem DeVaughn Teams Up With Aflac for Wellness and Cancer Screening Initiative"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">R&amp;B&#8217;s &#8220;Love King&#8221; is putting his voice behind a health mission. Raheem DeVaughn has signed on with Aflac, Uplift Her, and the African American Male Wellness Agency (AAMWA) to encourage cancer screenings and preventive care, with a sponsored performance at the Uplift Her \u2013 Wellness Experience on June 24 at the Greater Columbus Convention Center in Ohio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The free event, running 2\u20137 p.m., brings together health screenings, expert talks, and wellness programming for women in the community. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aflac U.S. President Virgil Miller said education &#8220;can also be entertaining,&#8221; calling DeVaughn&#8217;s involvement a way to make early detection messaging resonate. AAMWA co-founder Dr. Pamela Gregory added that the Aflac collaboration helps &#8220;elevate awareness around early detection.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing lines up with Aflac&#8217;s &#8220;Check for Cancer&#8221; movement, which aims to boost U.S. screening rates by 10% over the next decade, a response to the company&#8217;s 2025 Wellness Matters Survey showing 59% of Americans admit to skipping important screenings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a fitting cause for DeVaughn, whose three Grammy nominations and two-decade run as a soul mainstay have made him a trusted voice in Black communities. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He&#8217;s currently riding high on &#8220;Say Yes, The Tour,&#8221; celebrating his tenth studio album, <em>Quiet Storm Lover (Volume 1)<\/em>, and the 20th anniversary of his breakout hit &#8220;You,&#8221; with stops alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/floetry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Floetry<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/teedra-moses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teedra Moses<\/a> through 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t Aflac&#8217;s first time tapping culture-forward names for awareness campaigns. The brand recently turned to a younger audience too, <a href=\"https:\/\/bookingagentinfo.com\/news\/raven-johnson-signs-nil-deal-with-aflac\/\" target=\"_blank\" rel=\"noreferrer noopener\">signing women&#8217;s basketball star Raven Johnson<\/a> to an NIL deal earlier this year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, <a href=\"https:\/\/bookingagentinfo.com\/news\/kc-concepcion-teams-up-with-expressable-to-advocate-for-kids-with-speech-differences\/\" target=\"_blank\" rel=\"noreferrer noopener\">KC Concepcion recently partnered with a wellness-focused brand<\/a> to advocate for children with speech differences, part of a broader trend of artists and athletes lending their platforms to health causes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership is a smart blend of entertainment and public health messaging, using a beloved voice to soften a topic many people avoid. It also signals Aflac&#8217;s continued investment in community-rooted health campaigns rather than purely transactional endorsements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does celebrity involvement actually move the needle on screening behavior, or just awareness? Could this open the door for DeVaughn to take on more health-focused brand work going forward? Could this partnership extend beyond June 24 into a longer-term Aflac ambassadorship?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R&amp;B&#8217;s &#8220;Love King&#8221; is putting his voice behind a health mission. Raheem DeVaughn has signed on with Aflac, Uplift Her, and the African American Male Wellness Agency (AAMWA) to encourage cancer screenings and preventive care, with a sponsored performance at the Uplift Her \u2013 Wellness Experience on June 24 at the Greater Columbus Convention Center [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,18,161],"tags":[192,191],"class_list":["post-45335","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-music","category-rb","tag-philanthropy","tag-wellness"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Raheem DeVaughn Teams Up With Aflac for Wellness and Cancer Screening Initiative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/raheem-devaughn-teams-up-with-aflac-for-wellness-and-cancer-screening-initiative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raheem DeVaughn Teams Up With Aflac for Wellness and Cancer Screening Initiative\" \/>\n<meta property=\"og:description\" content=\"R&amp;B&#8217;s &#8220;Love King&#8221; is putting his voice behind a health mission. 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