{"id":45331,"date":"2026-06-24T03:13:10","date_gmt":"2026-06-24T03:13:10","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45331"},"modified":"2026-06-24T03:13:30","modified_gmt":"2026-06-24T03:13:30","slug":"cristo-fernandez-stars-in-tequila-cazadores-carded-by-cristo-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/cristo-fernandez-stars-in-tequila-cazadores-carded-by-cristo-campaign\/","title":{"rendered":"Cristo Fern\u00e1ndez Stars in Tequila Cazadores &#8220;Carded by Cristo&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tequila CAZADORES, the premium tequila brand rooted in the Highlands of Jalisco, Mexico, is reuniting with Mexican actor, filmmaker, and professional f\u00fatbol player Cristo Fern\u00e1ndez to celebrate f\u00fatbol fans through &#8220;Carded by Cristo.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign reimagines f\u00fatbol&#8217;s iconic yellow and red card as a badge of pride for &#8220;Real Fans&#8221; everywhere, anchored by the CAZADORES Real Fan Cards, archetypes Fern\u00e1ndez himself plays, from &#8220;The Party Animal&#8221; and &#8220;The Loyalist&#8221; to &#8220;The Rally Champ&#8221; and &#8220;The Pitch Purist.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the brand&#8217;s second straight summer with Fern\u00e1ndez, the Guadalajara native best known as Dani Rojas on <em>Ted Lasso<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fern\u00e1ndez has spent the last year reconnecting with his roots as a professional footballer, recently returning to the sport with El Paso Locomotive FC in the USL Championship, a real-life echo of his fictional role. He&#8217;s called the timing a &#8220;full-circle moment&#8221; as the World Cup, co-hosted by the U.S., Mexico, and Canada, draws global attention to the sport.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fans 21+ can take an online quiz at the campaign hub to find their fan identity and matching cocktail, with a corresponding cocktail recommendation inspired by their supporter style. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Returning from last year is El Golazo, built around Tequila CAZADORES Reposado, pineapple juice, lime juice, agave nectar, and jalape\u00f1o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fern\u00e1ndez will also make surprise appearances at watch parties throughout the summer, and a limited-edition f\u00fatbol bottle jersey returns to select markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bookingagentinfo.com\/news\/nikki-bella-named-chief-margarita-officer-for-madam-paleta-tequila-investment-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Madam Paleta Tequila&#8217;s recent celebrity tie-in<\/a> with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nikki-bella\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nikki Bella<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/orlando-bloom-named-global-ambassador-for-casillero-del-diablo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Casillero del Diablo&#8217;s global ambassador push<\/a> with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/orlando-bloom\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Orlando Bloom<\/a> signal spirits brands are leaning hard into star power this year. Cocktail-branded campaigns are trending broadly too, as seen with <a href=\"https:\/\/bookingagentinfo.com\/news\/jonathan-bailey-partners-with-martini-for-cinematic-the-martini-man-summer-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jonathan Bailey and Martini&#8217;s cinematic summer rollout<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fern\u00e1ndez is also juggling a busy slate: <em>Ted Lasso<\/em> Season 4 premieres August 5, and his indie film <em>No Translation Required<\/em> is in the works.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands are realizing celebrity-f\u00fatbol crossovers hit different when the star actually plays the sport. Fern\u00e1ndez isn&#8217;t just an ambassador, he&#8217;s a real forward. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pairing identity quizzes with product recommendations (a cocktail for your &#8220;fan type&#8221;) is quietly becoming a smart data-and-engagement play, not just a gimmick. Second-year partnerships also signal something brands love: proven ROI worth repeating.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Fern\u00e1ndez&#8217;s real soccer career make this partnership feel more authentic than typical celebrity endorsements? How much does World Cup timing amplify a campaign like this versus launching it any other summer?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tequila CAZADORES, the premium tequila brand rooted in the Highlands of Jalisco, Mexico, is reuniting with Mexican actor, filmmaker, and professional f\u00fatbol player Cristo Fern\u00e1ndez to celebrate f\u00fatbol fans through &#8220;Carded by Cristo.&#8221; The campaign reimagines f\u00fatbol&#8217;s iconic yellow and red card as a badge of pride for &#8220;Real Fans&#8221; everywhere, anchored by the CAZADORES [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,12,14,11,17,26,15],"tags":[],"class_list":["post-45331","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cristo Fern\u00e1ndez Stars in Tequila Cazadores &quot;Carded by Cristo&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/cristo-fernandez-stars-in-tequila-cazadores-carded-by-cristo-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cristo Fern\u00e1ndez Stars in Tequila Cazadores &quot;Carded by Cristo&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Tequila CAZADORES, the premium tequila brand rooted in the Highlands of Jalisco, Mexico, is reuniting with Mexican actor, filmmaker, and professional f\u00fatbol player Cristo Fern\u00e1ndez to celebrate f\u00fatbol fans through &#8220;Carded by Cristo.&#8221; The campaign reimagines f\u00fatbol&#8217;s iconic yellow and red card as a badge of pride for &#8220;Real Fans&#8221; everywhere, anchored by the CAZADORES [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/cristo-fernandez-stars-in-tequila-cazadores-carded-by-cristo-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-24T03:13:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-24T03:13:30+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cristo Fern\u00e1ndez Stars in Tequila Cazadores \"Carded by Cristo\" Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/cristo-fernandez-stars-in-tequila-cazadores-carded-by-cristo-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Cristo Fern\u00e1ndez Stars in Tequila Cazadores \"Carded by Cristo\" Campaign","og_description":"Tequila CAZADORES, the premium tequila brand rooted in the Highlands of Jalisco, Mexico, is reuniting with Mexican actor, filmmaker, and professional f\u00fatbol player Cristo Fern\u00e1ndez to celebrate f\u00fatbol fans through &#8220;Carded by Cristo.&#8221; 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