{"id":45320,"date":"2026-06-23T17:56:25","date_gmt":"2026-06-23T17:56:25","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45320"},"modified":"2026-06-23T17:56:40","modified_gmt":"2026-06-23T17:56:40","slug":"jude-bellingham-named-new-onside-ambassador","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jude-bellingham-named-new-onside-ambassador\/","title":{"rendered":"Jude Bellingham Named New Onside Ambassador"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jude Bellingham has a new teammate off the pitch: men&#8217;s grooming brand Onside. The Real Madrid midfielder and 2026 World Cup star was unveiled this week as the brand&#8217;s newest ambassador, joining a company that markets itself around active lifestyles with grooming products for body, face and hair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;From the first time I tried the Onside products at home, I was genuinely impressed by the scents and the overall brand positioning,&#8221; Bellingham said, adding that the line &#8220;fits naturally into my everyday routine.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Proud to be joining Onside!\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/Szs-6OTkD30?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t Bellingham&#8217;s first venture into lifestyle branding. He&#8217;s previously fronted campaigns for Adidas, Louis Vuitton, and recently <a href=\"https:\/\/bookingagentinfo.com\/news\/jude-bellingham-teams-up-with-lucozade-for-new-bring-the-energy-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">teamed up with Lucozade for its &#8220;Bring the Energy&#8221; push<\/a>, while September 2025 saw him join the Laureus Sport for Good movement as ambassador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bellingham has no prior history with Onside before this deal. The brand itself is new to athlete endorsements, making Bellingham its first major sports signing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His England team mates at the 2026 World Cup, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/harry-kane\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Harry Kane<\/a> and Declan Rice, were recently <a href=\"https:\/\/bookingagentinfo.com\/news\/harry-kane-and-declan-rice-named-oura-global-brand-ambassadors\/\" target=\"_blank\" rel=\"noreferrer noopener\">named global brand ambassadors for Oura<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jude Bellingham\u2019s partnership with Onside marks a powerful convergence of elite transatlantic sports star power, aligning the Real Madrid midfielder with a brand co-founded by NBA star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jayson-tatum\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jayson Tatum<\/a> to disrupt the premium men&#8217;s personal care space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By anchoring the brand alongside Tatum as a core face and partner, Onside moves past traditional, single-athlete sponsorship models. Instead, it builds a cohesive, high-performance narrative around &#8220;skin in motion&#8221; that leverages Bellingham\u2019s massive European and global football influence. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This high-profile signing highlights how modern athlete portfolios are evolving beyond high-fashion endorsements into high-volume, functional lifestyle verticals that consumers integrate into their daily wellness and recovery routines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How does Bellingham&#8217;s co-ownership structure change the traditional athlete endorsement model? Will the dual-sport backing of an NBA champion and a football superstar accelerate Onside&#8217;s retail expansion?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jude Bellingham has a new teammate off the pitch: men&#8217;s grooming brand Onside. The Real Madrid midfielder and 2026 World Cup star was unveiled this week as the brand&#8217;s newest ambassador, joining a company that markets itself around active lifestyles with grooming products for body, face and hair. &#8220;From the first time I tried the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,11,26,15],"tags":[],"class_list":["post-45320","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-endorsements","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jude Bellingham Named New Onside Ambassador<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jude-bellingham-named-new-onside-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jude Bellingham Named New Onside Ambassador\" \/>\n<meta property=\"og:description\" content=\"Jude Bellingham has a new teammate off the pitch: men&#8217;s grooming brand Onside. The Real Madrid midfielder and 2026 World Cup star was unveiled this week as the brand&#8217;s newest ambassador, joining a company that markets itself around active lifestyles with grooming products for body, face and hair. &#8220;From the first time I tried the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/jude-bellingham-named-new-onside-ambassador\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T17:56:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-23T17:56:40+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jude Bellingham Named New Onside Ambassador","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jude-bellingham-named-new-onside-ambassador\/","og_locale":"en_US","og_type":"article","og_title":"Jude Bellingham Named New Onside Ambassador","og_description":"Jude Bellingham has a new teammate off the pitch: men&#8217;s grooming brand Onside. The Real Madrid midfielder and 2026 World Cup star was unveiled this week as the brand&#8217;s newest ambassador, joining a company that markets itself around active lifestyles with grooming products for body, face and hair. &#8220;From the first time I tried the [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jude-bellingham-named-new-onside-ambassador\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-23T17:56:25+00:00","article_modified_time":"2026-06-23T17:56:40+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jude-bellingham-named-new-onside-ambassador\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jude-bellingham-named-new-onside-ambassador\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jude Bellingham Named New Onside Ambassador","datePublished":"2026-06-23T17:56:25+00:00","dateModified":"2026-06-23T17:56:40+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/jude-bellingham-named-new-onside-ambassador\/"},"wordCount":324,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Brand Ambassador","Endorsement Deals","Soccer","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/jude-bellingham-named-new-onside-ambassador\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/jude-bellingham-named-new-onside-ambassador\/","url":"https:\/\/bookingagentinfo.com\/news\/jude-bellingham-named-new-onside-ambassador\/","name":"Jude Bellingham Named New Onside Ambassador","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-23T17:56:25+00:00","dateModified":"2026-06-23T17:56:40+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/jude-bellingham-named-new-onside-ambassador\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/jude-bellingham-named-new-onside-ambassador\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/jude-bellingham-named-new-onside-ambassador\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jude Bellingham Named New Onside Ambassador"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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