starred in San Pellegrino’s Dinner Dialogues series<\/a>. <\/p>\n\n\n\nOn track, Hamilton just claimed his first Ferrari grand prix win, adding fresh momentum to the partnership’s timing.<\/p>\n\n\n\n
Takeaways:<\/strong><\/p>\n\n\n\nThis campaign isn’t just another car-and-driver tie-up, it’s a calculated bet on athlete authenticity selling enterprise tech, a notoriously hard sell. <\/p>\n\n\n\n
Genesys is using Hamilton and Leclerc’s split-second precision as a metaphor for AI orchestration, and the timing (right after Hamilton’s Ferrari breakthrough) is no accident.<\/p>\n\n\n\n
Does pairing F1 drivers with B2B software actually move the needle for Genesys’ target buyers? Could Hamilton’s recent on-track form give this campaign extra cultural relevance right now?<\/p>\n","protected":false},"excerpt":{"rendered":"
Genesys is back with Formula 1 stars Charles Leclerc and Lewis Hamilton for the newest chapter of “The Next Level of Experience,” produced by creative studio ONLYCH1LD. Shot across South Florida, Las Vegas, Paris, and Ferrari’s Maranello base, the campaign captures the pair’s split-second decision-making on track, alongside tennis legends Andre Agassi and Yannick Noah, […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,44,15],"tags":[187],"class_list":["post-45312","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-racing","category-sports","tag-tech"],"acf":[],"yoast_head":"\n
Charles Leclerc and Lewis Hamilton Star in New Genesys Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/charles-leclerc-and-lewis-hamilton-star-in-new-genesys-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charles Leclerc and Lewis Hamilton Star in New Genesys Campaign\" \/>\n<meta property=\"og:description\" content=\"Genesys is back with Formula 1 stars Charles Leclerc and Lewis Hamilton for the newest chapter of “The Next Level of Experience,” produced by creative studio ONLYCH1LD. Shot across South Florida, Las Vegas, Paris, and Ferrari’s Maranello base, the campaign captures the pair’s split-second decision-making on track, alongside tennis legends Andre Agassi and Yannick Noah, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/charles-leclerc-and-lewis-hamilton-star-in-new-genesys-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T17:24:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-23T17:24:19+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Charles Leclerc and Lewis Hamilton Star in New Genesys Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/charles-leclerc-and-lewis-hamilton-star-in-new-genesys-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Charles Leclerc and Lewis Hamilton Star in New Genesys Campaign","og_description":"Genesys is back with Formula 1 stars Charles Leclerc and Lewis Hamilton for the newest chapter of “The Next Level of Experience,” produced by creative studio ONLYCH1LD. Shot across South Florida, Las Vegas, Paris, and Ferrari’s Maranello base, the campaign captures the pair’s split-second decision-making on track, alongside tennis legends Andre Agassi and Yannick Noah, […]","og_url":"https:\/\/bookingagentinfo.com\/news\/charles-leclerc-and-lewis-hamilton-star-in-new-genesys-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-23T17:24:07+00:00","article_modified_time":"2026-06-23T17:24:19+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/charles-leclerc-and-lewis-hamilton-star-in-new-genesys-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/charles-leclerc-and-lewis-hamilton-star-in-new-genesys-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Charles Leclerc and Lewis Hamilton Star in New Genesys Campaign","datePublished":"2026-06-23T17:24:07+00:00","dateModified":"2026-06-23T17:24:19+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/charles-leclerc-and-lewis-hamilton-star-in-new-genesys-campaign\/"},"wordCount":222,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Tech"],"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Racing","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/charles-leclerc-and-lewis-hamilton-star-in-new-genesys-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/charles-leclerc-and-lewis-hamilton-star-in-new-genesys-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/charles-leclerc-and-lewis-hamilton-star-in-new-genesys-campaign\/","name":"Charles Leclerc and Lewis Hamilton Star in New Genesys Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-23T17:24:07+00:00","dateModified":"2026-06-23T17:24:19+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/charles-leclerc-and-lewis-hamilton-star-in-new-genesys-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/charles-leclerc-and-lewis-hamilton-star-in-new-genesys-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/charles-leclerc-and-lewis-hamilton-star-in-new-genesys-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Charles Leclerc and Lewis Hamilton Star in New Genesys Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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