{"id":45287,"date":"2026-06-23T14:51:57","date_gmt":"2026-06-23T14:51:57","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45287"},"modified":"2026-06-23T14:52:11","modified_gmt":"2026-06-23T14:52:11","slug":"hailey-bieber-partners-with-skims-for-everyday-cotton-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/","title":{"rendered":"Hailey Bieber Partners With SKIMS for Everyday Cotton Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hailey Bieber has officially joined the SKIMS roster. The model and Rhode founder stars in the brand&#8217;s latest Everyday Cotton campaign, and the fit feels long overdue, Bieber has been in the Kardashian orbit for years and says she&#8217;s &#8220;been a fan of Skims since the very beginning.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photographed by Mert Alas against a bare gray backdrop with direct flash, the campaign moves through black, white, heather gray, brown, and the new Peony colorway, alternating between color images and tightly framed black-and-white portraits. Peony, a soft pink introduced specifically for summer, joins SKIMS&#8217; growing palette of neutrals and pastels.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@kimkardashian\/video\/7654285423082097951\" data-video-id=\"7654285423082097951\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@kimkardashian\" href=\"https:\/\/www.tiktok.com\/@kimkardashian?refer=embed\">@kimkardashian<\/a> <p>@Hailey Bieber for @SKIMS Everyday Cotton<\/p> <a target=\"_blank\" title=\"\u266c original sound - Kim Kardashian\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7654285375364090655?refer=embed\">\u266c original sound &#8211; Kim Kardashian<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kim Kardashian said Bieber was chosen because of her ability &#8220;to make even the simplest pieces feel elevated.&#8221; This is Bieber&#8217;s first SKIMS campaign. SKIMS previously tapped <a href=\"https:\/\/bookingagentinfo.com\/news\/amelia-gray-teams-up-with-skims-for-ultimate-t-shirt-bra-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">model Amelia Gray for its Ultimate T-Shirt Bra campaign<\/a>, another everyday-focused push built on clean minimalism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the endorsement front, Bieber has been active. She dropped a capsule collaboration with husband Justin Bieber&#8217;s SKYLRK label, and <a href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-calzedonia-for-retro-inspired-summer-swim-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">she also fronted a retro-inspired swim campaign for Calzedonia<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond modeling, her skincare brand Rhode, acquired by e.l.f. Beauty for $1 billion in 2025, is projected to reach $260\u2013$265 million in net sales for fiscal year 2026, with Bieber remaining as chief creative officer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For SKIMS, the Everyday Cotton collection was originally introduced in February 2026 with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kylie-jenner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kylie Jenner<\/a> as its first face, and Bieber becomes the second major name to carry it forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is textbook SKIMS: find the right cultural moment, find the right face, and make basics feel like a statement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hailey Bieber&#8217;s SKIMS debut arriving now, post-Rhode acquisition, post-Met Gala, post-Coachella, isn&#8217;t coincidence. She&#8217;s arguably at her highest cultural visibility as both a model and a founder, and SKIMS knows exactly how to ride that wave. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that Justin Bieber&#8217;s reshare alone hit 1.1 million likes before the campaign even fully rolled out tells you everything about the power of this pairing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For SKIMS, keeping Everyday Cotton front-and-center with a rotating celebrity strategy (Jenner in February, Bieber in June) is a smart way to keep a permanent collection feeling fresh without a new product drop. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for Bieber, adding SKIMS to a r\u00e9sum\u00e9 that now includes Calzedonia, SKYLRK, and Victoria&#8217;s Secret while steering a billion-dollar beauty brand signals she&#8217;s operating at a different level than a standard model-for-hire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Hailey Bieber&#8217;s Rhode founder credibility make this campaign feel more authentic than a typical model endorsement? With SKIMS rotating major celebrities through its Everyday Cotton line every few months, is this a smarter long-term strategy than one-time, limited-edition drops?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hailey Bieber has officially joined the SKIMS roster. The model and Rhode founder stars in the brand&#8217;s latest Everyday Cotton campaign, and the fit feels long overdue, Bieber has been in the Kardashian orbit for years and says she&#8217;s &#8220;been a fan of Skims since the very beginning.&#8221; Photographed by Mert Alas against a bare [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,21],"tags":[],"class_list":["post-45287","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-influencers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hailey Bieber Partners With SKIMS for Everyday Cotton Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hailey Bieber Partners With SKIMS for Everyday Cotton Campaign\" \/>\n<meta property=\"og:description\" content=\"Hailey Bieber has officially joined the SKIMS roster. The model and Rhode founder stars in the brand&#8217;s latest Everyday Cotton campaign, and the fit feels long overdue, Bieber has been in the Kardashian orbit for years and says she&#8217;s &#8220;been a fan of Skims since the very beginning.&#8221; Photographed by Mert Alas against a bare [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T14:51:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-23T14:52:11+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hailey Bieber Partners With SKIMS for Everyday Cotton Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Hailey Bieber Partners With SKIMS for Everyday Cotton Campaign","og_description":"Hailey Bieber has officially joined the SKIMS roster. The model and Rhode founder stars in the brand&#8217;s latest Everyday Cotton campaign, and the fit feels long overdue, Bieber has been in the Kardashian orbit for years and says she&#8217;s &#8220;been a fan of Skims since the very beginning.&#8221; Photographed by Mert Alas against a bare [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-23T14:51:57+00:00","article_modified_time":"2026-06-23T14:52:11+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Hailey Bieber Partners With SKIMS for Everyday Cotton Campaign","datePublished":"2026-06-23T14:51:57+00:00","dateModified":"2026-06-23T14:52:11+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/"},"wordCount":450,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Influencers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/","name":"Hailey Bieber Partners With SKIMS for Everyday Cotton Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-23T14:51:57+00:00","dateModified":"2026-06-23T14:52:11+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Hailey Bieber Partners With SKIMS for Everyday Cotton Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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