{"id":45278,"date":"2026-06-23T07:44:46","date_gmt":"2026-06-23T07:44:46","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45278"},"modified":"2026-06-23T07:45:01","modified_gmt":"2026-06-23T07:45:01","slug":"storm-reid-partners-with-new-balance-for-latest-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/storm-reid-partners-with-new-balance-for-latest-campaign\/","title":{"rendered":"Storm Reid Partners With New Balance for Latest Campaign"},"content":{"rendered":"\n

Storm Reid is back in the spotlight with New Balance, anchoring the brand’s latest campaign centered on the highly anticipated 740 sneaker. <\/p>\n\n\n\n

The cinematic digital spot features Reid effortlessly styling the retro-inspired silhouette through sharp, quick-cut close-up shots that toggle between her magnetic presence and the sneaker’s clean lines, a visual built for the street-style era.<\/p>\n\n\n\n

The campaign deepens a partnership that began in October 2021, one that has grown well beyond traditional ambassadorship. Reid previously co-designed the New Balance CT302 (2023), an Atlanta-rooted signature sneaker that sold out quickly. <\/p>\n\n\n\n

The 740 campaign marks her continued creative role with the brand, which has also aligned with Rosal\u00eda<\/a>, Jack Harlow<\/a>, Coco Gauff<\/a>, and Kawhi Leonard<\/a> in recent years.<\/p>\n\n\n\n

Reid’s brand footprint runs wide. She joined Coach as a global ambassador through the “Unlock Your Courage” Fall 2024 campaign and recently fronted Coach Cherry Parfum Campaign<\/a> while also holding partnerships with Coca-Cola and Maybelline. <\/p>\n\n\n\n

And much like Action Bronson unveiling the New Balance 1890 \u201cPlanet Frog\u201d collection<\/a>, Reid’s 740 spot speaks to the brand’s growing investment in entertainment-meets-lifestyle storytelling.<\/p>\n\n\n\n

Off-set, Reid’s career momentum is equally strong. The Emmy-winner, recognized for her role as Riley Abel in HBO’s The Last of Us<\/em>, starred in Netflix’s Roommates<\/em> (April 17, 2026) and has since joined Kathryn Newton and Dove Cameron in the upcoming coming-of-age revenge thriller Hot Year<\/em>, which began production in Oklahoma in May 2026.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

Storm Reid isn’t just a face on a box, she’s a genuine co-architect of what New Balance means in culture right now. <\/p>\n\n\n\n

Signing her back in 2021 when she was still a college student on Euphoria<\/em> was a bet that has paid off in a big way. From co-designing the CT302 to now fronting the 740 campaign, she’s one of the rare celebrity partners who actually moves the creative needle for a brand.<\/p>\n\n\n\n

What makes this campaign especially interesting is the timing. Reid is in a full career renaissance: a Netflix comedy, a buzzed-about revenge thriller, and a trophy shelf that includes an Emmy. Brands chase that kind of momentum, and New Balance has it locked in with a multi-year deal. <\/p>\n\n\n\n

The 740 spot, built on quick, editorial-style visuals rather than traditional ad language, is also a signal of how New Balance wants to show up: less campaign, more cultural moment.<\/p>\n\n\n\n

With Reid already co-designing the CT302, could the 740 campaign be a bridge to a second signature sneaker collab? How does Reid’s Emmy credibility change the way brands position her in campaigns compared to a traditional “celebrity face”?<\/p>\n","protected":false},"excerpt":{"rendered":"

Storm Reid is back in the spotlight with New Balance, anchoring the brand’s latest campaign centered on the highly anticipated 740 sneaker. The cinematic digital spot features Reid effortlessly styling the retro-inspired silhouette through sharp, quick-cut close-up shots that toggle between her magnetic presence and the sneaker’s clean lines, a visual built for the street-style […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,24,17,176],"tags":[],"class_list":["post-45278","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-film-tv","category-fitness"],"acf":[],"yoast_head":"\nStorm Reid Partners With New Balance for Latest Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/storm-reid-partners-with-new-balance-for-latest-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storm Reid Partners With New Balance for Latest Campaign\" \/>\n<meta property=\"og:description\" content=\"Storm Reid is back in the spotlight with New Balance, anchoring the brand’s latest campaign centered on the highly anticipated 740 sneaker. 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The cinematic digital spot features Reid effortlessly styling the retro-inspired silhouette through sharp, quick-cut close-up shots that toggle between her magnetic presence and the sneaker’s clean lines, a visual built for the street-style […]","og_url":"https:\/\/bookingagentinfo.com\/news\/storm-reid-partners-with-new-balance-for-latest-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-23T07:44:46+00:00","article_modified_time":"2026-06-23T07:45:01+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/storm-reid-partners-with-new-balance-for-latest-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/storm-reid-partners-with-new-balance-for-latest-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Storm Reid Partners With New Balance for Latest Campaign","datePublished":"2026-06-23T07:44:46+00:00","dateModified":"2026-06-23T07:45:01+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/storm-reid-partners-with-new-balance-for-latest-campaign\/"},"wordCount":429,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Fashion","Film\/TV","Fitness"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/storm-reid-partners-with-new-balance-for-latest-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/storm-reid-partners-with-new-balance-for-latest-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/storm-reid-partners-with-new-balance-for-latest-campaign\/","name":"Storm Reid Partners With New Balance for Latest Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-23T07:44:46+00:00","dateModified":"2026-06-23T07:45:01+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/storm-reid-partners-with-new-balance-for-latest-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/storm-reid-partners-with-new-balance-for-latest-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/storm-reid-partners-with-new-balance-for-latest-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Storm Reid Partners With New Balance for Latest Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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