{"id":45269,"date":"2026-06-22T21:39:25","date_gmt":"2026-06-22T21:39:25","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45269"},"modified":"2026-06-22T22:00:38","modified_gmt":"2026-06-22T22:00:38","slug":"maluma-teams-up-with-ralph-lauren-for-new-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/maluma-teams-up-with-ralph-lauren-for-new-campaign\/","title":{"rendered":"Maluma Stars in Ralph Lauren Equestrian Lifestyle Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Maluma is making his mark on the fashion world once again. The Colombian superstar has partnered with Ralph Lauren for a brand activation tied to Milan Fashion Week, appearing in a sharp campaign that sees him suited up in a classic pinstriped look while speaking on style and confidence. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The creative leans into the brand&#8217;s signature equestrian DNA, a natural fit for Maluma&#8217;s luxury image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On June 19, 2026, Maluma took a front-row seat at Ralph Lauren&#8217;s Spring\/Summer 2027 Men&#8217;s show at Palazzo Ralph Lauren in Milan, joining a high-wattage guest list that included Lewis Hamilton, Colman Domingo, and Tom Hiddleston.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RALPH LAUREN | Spring 2027 Purple Label and Polo Ralph Lauren | Moments Before the Show with Maluma\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aZtGtBhsfKo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership marks a new chapter for Maluma, who has previously fronted campaigns for BOSS and Porsche and co-designed a luxury timepiece capsule with Jacob &amp; Co. This is his first known collaboration with Ralph Lauren. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand has previously worked with the likes of <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nick-jonas\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nick Jonas<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tyson-beckford\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tyson Beckford<\/a>, and K-pop acts NCT&#8217;s <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/mark-lee\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mark Lee<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/aespa\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">aespa&#8217;s<\/a> <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kim-min-jeong\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Winter<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing is no accident. Having recently <a href=\"https:\/\/bookingagentinfo.com\/news\/maluma-assembles-new-management-team-led-by-katherine-florez-as-gm\/\" target=\"_blank\" rel=\"noreferrer noopener\">assembled a new management team led by Katherine Florez<\/a>, Maluma is operating at full momentum. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He made a high-profile appearance at the 2026 Met Gala wearing a Haider Ackermann design as a tribute to Colombian artist Fernando Botero, then released <em>Loco X Volver<\/em>, his seventh studio album, just weeks later. The project has already produced a Billboard #1 single and earned widespread praise as his most authentic body of work yet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Ralph Lauren deal mirrors the kind of cross-cultural luxury play we&#8217;ve also seen in Latin music recently, such as <a href=\"https:\/\/bookingagentinfo.com\/news\/bad-bunny-teams-up-with-zara-for-benito-antonio-collection-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bad Bunny&#8217;s collaboration with Zara for his Benito Antonio collection<\/a>, where a major Latin act lends creative cachet to a globally recognized fashion name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a celebrity showing up to sit front row, it&#8217;s a fully activated brand partnership with a campaign component. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maluma appearing in Ralph Lauren creative while simultaneously attending the brand&#8217;s Milan runway show is a two-pronged strategy that maximises both content reach and cultural visibility. It also signals that Ralph Lauren, which ranked second only to Gucci as the most desirable luxury brand among under-35 consumers as of 2025, is leaning further into multicultural, global pop culture to retain that position. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Maluma, landing a luxury American heritage house like Ralph Lauren adds serious weight to a brand portfolio already stacked with European labels. With new management, a #1 album, a Met Gala moment, and now Milan Fashion Week, his mid-2026 run is arguably the strongest commercial stretch of his career.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could this activation evolve into a longer-term ambassador role, and if so, which Ralph Lauren line would be the natural fit for Maluma&#8217;s aesthetic? How does Maluma&#8217;s Latin luxury brand portfolio compare to peers like Bad Bunny or J Balvin, and who&#8217;s winning the fashion game in that space?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maluma is making his mark on the fashion world once again. The Colombian superstar has partnered with Ralph Lauren for a brand activation tied to Milan Fashion Week, appearing in a sharp campaign that sees him suited up in a classic pinstriped look while speaking on style and confidence. The creative leans into the brand&#8217;s [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,36,18],"tags":[],"class_list":["post-45269","post","type-post","status-publish","format-standard","hentry","category-endorsements","category-latin","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maluma Stars in Ralph Lauren Equestrian Lifestyle Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/maluma-teams-up-with-ralph-lauren-for-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maluma Stars in Ralph Lauren Equestrian Lifestyle Campaign\" \/>\n<meta property=\"og:description\" content=\"Maluma is making his mark on the fashion world once again. The Colombian superstar has partnered with Ralph Lauren for a brand activation tied to Milan Fashion Week, appearing in a sharp campaign that sees him suited up in a classic pinstriped look while speaking on style and confidence. 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The Colombian superstar has partnered with Ralph Lauren for a brand activation tied to Milan Fashion Week, appearing in a sharp campaign that sees him suited up in a classic pinstriped look while speaking on style and confidence. 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