{"id":45226,"date":"2026-06-22T17:27:15","date_gmt":"2026-06-22T17:27:15","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45226"},"modified":"2026-06-22T17:27:28","modified_gmt":"2026-06-22T17:27:28","slug":"lance-bass-stars-in-gonna-need-milk-campaign-tied-to-warner-bros-supergirl-film","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/lance-bass-stars-in-gonna-need-milk-campaign-tied-to-warner-bros-supergirl-film\/","title":{"rendered":"Lance Bass Stars in Gonna Need Milk Campaign Tied to Warner Bros. Supergirl Film"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gonna Need Milk has partnered with Warner Bros. Pictures in support of DC Studios&#8217; Supergirl, spotlighting dairy milk as real-world &#8220;hero fuel&#8221; ahead of the film&#8217;s June 26 theatrical release. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lance Bass, described as a music icon, dad, former space trainee and certified space enthusiast, stars in a social-first video introducing fans to &#8216;Intergalactic Milk,&#8217; a Supergirl-inspired beverage made with real dairy milk. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@lancebass\/video\/7652024816387607838\" data-video-id=\"7652024816387607838\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@lancebass\" href=\"https:\/\/www.tiktok.com\/@lancebass?refer=embed\">@lancebass<\/a> <p>Supergirl may have just introduced me to my new favorite drink. \ud83e\udd5b\u2728Intergalactic Milk, for strength and recovery. Give it a try and let me know what you think! See SUPERGIRL \u2014 only in theaters June 26. <a title=\"supergirl\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/supergirl?refer=embed\">#Supergirl<\/a> <a title=\"intergalacticmilk\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/intergalacticmilk?refer=embed\">#IntergalacticMilk<\/a> <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\">#ad<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Lance Bass\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7652024864487901983?refer=embed\">\u266c original sound &#8211; Lance Bass<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a fitting fit for Bass, who recently teamed with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/danielle-fishel-karp\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Danielle Fishel<\/a> on a <a href=\"https:\/\/bookingagentinfo.com\/news\/lance-bass-and-danielle-fishel-star-in-metamucil-mic-grab-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metamucil &#8220;Mic Grab&#8221; campaign<\/a>, continuing his run as a go-to face for playful brand activations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supergirl-themed signage has landed in more than 2,600 dairy aisles nationwide, including Albertsons, Walmart and Kroger, while five regional dairy brands debuted co-branded labels across roughly 17 million milk units, each carrying a sweepstakes QR code. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This push joins other distinct corporate partnerships ahead of the film&#8217;s theatrical debut, alongside separate brand rollouts like <a href=\"https:\/\/bookingagentinfo.com\/news\/milly-alcock-stars-in-ulta-beauty-and-dc-studios-campaign-inspired-by-supergirl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Milly Alcock&#8217;s high-profile Ulta Beauty x DC Studios collaboration<\/a>, as part of the film&#8217;s sprawling global marketing rollout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is another example of brands leaning on nostalgia-friendly stars rather than just the film&#8217;s lead to widen audience appeal. Bass&#8217;s quirky &#8220;space enthusiast&#8221; angle gives the dairy industry a fresh, humor-forward hook beyond typical fitness messaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does pairing a non-cast celebrity with a film franchise build more buzz than relying solely on the movie&#8217;s stars? How much does nostalgia (Bass&#8217;s NSYNC\/pop culture status) drive engagement with younger Supergirl audiences?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gonna Need Milk has partnered with Warner Bros. Pictures in support of DC Studios&#8217; Supergirl, spotlighting dairy milk as real-world &#8220;hero fuel&#8221; ahead of the film&#8217;s June 26 theatrical release. Lance Bass, described as a music icon, dad, former space trainee and certified space enthusiast, stars in a social-first video introducing fans to &#8216;Intergalactic Milk,&#8217; [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22,11,17,18],"tags":[],"class_list":["post-45226","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-digital","category-endorsements","category-film-tv","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lance Bass Stars in Gonna Need Milk Campaign Tied to Warner Bros. 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