{"id":45139,"date":"2026-06-20T00:38:15","date_gmt":"2026-06-20T00:38:15","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=45139"},"modified":"2026-06-20T00:41:13","modified_gmt":"2026-06-20T00:41:13","slug":"craig-robinson-reunites-with-the-office-cast-for-att-business-wake-up-with-craig-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/craig-robinson-reunites-with-the-office-cast-for-att-business-wake-up-with-craig-campaign\/","title":{"rendered":"Craig Robinson Reunites With The Office Cast for AT&amp;T Business \u201cWake Up With CrAIg\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Craig Robinson is back in Office mode, sort of. AT&amp;T Business has released &#8220;Wake Up with CrAIg: The Movie,&#8221; created by BBDO and directed by David Shafei of World War Seven, marking one year since the launch of the campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The story began in summer 2025 when Robinson &#8220;quit comedy&#8221; to launch CrAIg, an AI alarm clock built on AT&amp;T&#8217;s network, similar to how brands like AT&amp;T previously tapped <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kali-uchis\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kali Uchis<\/a> for its <a href=\"https:\/\/bookingagentinfo.com\/news\/kali-uchis-partners-with-att-for-connecting-changes-everything-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Connecting Changes Everything&#8221; push<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ellie Kemper, Angela Kinsey, Creed Bratton, and Oscar Nu\u00f1ez return for the finale, joined by Leslie David Baker, whose fictional business gets its own wake-up call, plus comedians Robby Hoffman, Chris Gethard, and Hannah Pilkes. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Wake Up With CrAIg: the movie | AT&amp;T Business\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/g1gn-u5uuXU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The film premiered at the Tribeca Film Festival in New York City, as well as at a &#8220;blue carpet&#8221; screening event in Los Angeles, before a Small Business Appreciation event closed out the milestone, echoing telecom rivals&#8217; star-studded plays like <a href=\"https:\/\/bookingagentinfo.com\/news\/mike-myers-rob-lowe-seth-green-and-mindy-sterling-front-verizons-simplicity-plan-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Verizon&#8217;s Mike Myers, Rob Lowe, Seth Green, and Mindy Sterling &#8220;Simplicity Plan&#8221; spots<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AT&amp;T Business&#8217;s Val Vargas called the campaign &#8220;a powerful example of what happens when creativity and culture work together,&#8221; noting it spotlights small business owners while showing how AT&amp;T&#8217;s connectivity supports them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a reunion stunt, it&#8217;s a full-blown B2B soap opera, and it&#8217;s working because AT&amp;T let the story breathe for a year instead of dropping one ad and moving on. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robinson&#8217;s &#8220;quitting comedy&#8221; bit, the leaked video, the slow-burn business arc, it&#8217;s influencer-style serialized marketing wearing a sitcom costume. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bigger question is whether telecoms have found a new playbook: borrow nostalgia, stretch it across 12 months, and let fans do the promotion by waiting for &#8220;what happens next.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Office nostalgia still move the needle for younger small business owners who never watched the original run? Could &#8220;Wake Up with CrAIg&#8221; outlast its source material the way some ad mascots have?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Craig Robinson is back in Office mode, sort of. AT&amp;T Business has released &#8220;Wake Up with CrAIg: The Movie,&#8221; created by BBDO and directed by David Shafei of World War Seven, marking one year since the launch of the campaign. The story began in summer 2025 when Robinson &#8220;quit comedy&#8221; to launch CrAIg, an AI [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[],"class_list":["post-45139","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Craig Robinson Reunites With The Office Cast for AT&amp;T Business \u201cWake Up With CrAIg\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/craig-robinson-reunites-with-the-office-cast-for-att-business-wake-up-with-craig-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Craig Robinson Reunites With The Office Cast for AT&amp;T Business \u201cWake Up With CrAIg\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Craig Robinson is back in Office mode, sort of. AT&amp;T Business has released &#8220;Wake Up with CrAIg: The Movie,&#8221; created by BBDO and directed by David Shafei of World War Seven, marking one year since the launch of the campaign. The story began in summer 2025 when Robinson &#8220;quit comedy&#8221; to launch CrAIg, an AI [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/craig-robinson-reunites-with-the-office-cast-for-att-business-wake-up-with-craig-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-20T00:38:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-20T00:41:13+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Craig Robinson Reunites With The Office Cast for AT&amp;T Business \u201cWake Up With CrAIg\u201d Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/craig-robinson-reunites-with-the-office-cast-for-att-business-wake-up-with-craig-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Craig Robinson Reunites With The Office Cast for AT&amp;T Business \u201cWake Up With CrAIg\u201d Campaign","og_description":"Craig Robinson is back in Office mode, sort of. 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The story began in summer 2025 when Robinson &#8220;quit comedy&#8221; to launch CrAIg, an AI [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/craig-robinson-reunites-with-the-office-cast-for-att-business-wake-up-with-craig-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-20T00:38:15+00:00","article_modified_time":"2026-06-20T00:41:13+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/craig-robinson-reunites-with-the-office-cast-for-att-business-wake-up-with-craig-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/craig-robinson-reunites-with-the-office-cast-for-att-business-wake-up-with-craig-campaign\/"},"author":{"name":"Timeyin 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