Jos\u00e9 Mourinho is swapping the dugout for the runway, at least for now. Ferragamo has tapped the legendary Portuguese football manager as the latest face of its ongoing “Legends, Reimagined” campaign, released on the brand’s social channels this June.<\/p>\n\n\n\n
In the campaign’s black-and-white video, Mourinho draws a compelling comparison between Ferragamo’s artisan craftsmanship and the meticulous art of building a winning football strategy. <\/p>\n\n\n\n
“The game requires organization; you have to think about every detail; you have to design a structure,” he says. “Victory is what people remember. That is the legacy.”<\/p>\n\n\n\n