{"id":44993,"date":"2026-06-18T00:48:37","date_gmt":"2026-06-18T00:48:37","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44993"},"modified":"2026-06-18T00:48:46","modified_gmt":"2026-06-18T00:48:46","slug":"joe-jonas-partners-with-hay-day-for-the-cozy-anthem-in-game-music-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/joe-jonas-partners-with-hay-day-for-the-cozy-anthem-in-game-music-campaign\/","title":{"rendered":"Joe Jonas Partners With Hay Day for &#8220;The Cozy Anthem&#8221; In-Game Music Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Joe Jonas has teamed up with mobile farming game Hay Day, developed by Finnish studio Supercell, to release &#8220;The Cozy Anthem&#8221;, an original country-flavored track inspired by the game&#8217;s beloved theme song. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co-written with longtime collaborator Paris Carney, the song is Jonas&#8217; first solo release since his 2025 album <em>Music for People Who Believe in Love<\/em>, and it&#8217;s now live across every farm in the game.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hay Day x Joe Jonas - The Cozy Anthem\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VTvgWMukpWs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership launches a two-week virtual music festival, running June 16\u201330, headlined by Jonas alongside emerging digital-first artists. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Players collect in-game music notes to unlock 13 note-themed decorations and earn a permanent Cozy Jukebox keepsake. From June 18, fans can remix the anthem in-game and post their versions on TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the brand side, this is Hay Day&#8217;s biggest music push yet. Supercell has been aggressively expanding celebrity tie-ins across its portfolio: <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gordon-ramsay\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gordon Ramsay<\/a> became a Hay Day in-game character in January 2025, while <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/erling-braut-haaland\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Erling Haaland<\/a> starred in a Clash of Clans campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gaming collabs with music artists are clearly gaining momentum, as seen when <a href=\"https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-pubg-mobile-global-gaming-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">aespa starred in PUBG Mobile&#8217;s global gaming campaign<\/a> earlier this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Jonas, this adds to an active endorsement run, he fronted Scotch &amp; Soda&#8217;s Spring\/Summer 2025 campaign and co-hosted Aperol&#8217;s surprise Coachella Day Club activation in April 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jonas-brothers\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jonas Brothers<\/a> are also mid-way through their Jonas20: Greetings from Your Hometown Tour, a 90-date North American and South American run celebrating the band&#8217;s 20th anniversary. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also worth noting that brand campaigns are becoming a clear Jonas family lane, <a href=\"https:\/\/bookingagentinfo.com\/news\/nick-jonas-teams-up-with-schick-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nick Jonas recently teamed up with Schick for a new campaign<\/a>, making the brothers one of the most brand-active acts in pop today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is more than a catchy song drop, it signals where celebrity-brand partnerships in gaming are heading. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay Day didn&#8217;t just hire Jonas to lend his name to an ad. They commissioned an original track built on the game&#8217;s DNA, handed players creative tools to remix it, and tied community milestones to the whole campaign. That&#8217;s a full music ecosystem within a mobile game, and it works because it matches Jonas&#8217; current solo momentum with Hay Day&#8217;s massive, loyal player base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Supercell, this is a leveling-up from character cameos (Ramsay, Haaland) to fully integrated music experiences. And for Jonas, it&#8217;s a smart activation that puts his solo music in front of millions of mobile gamers globally, a demographic that traditional radio or streaming alone might not reach efficiently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The TikTok remix component is the real wildcard here. If it catches fire, this campaign could generate far more organic reach than the paid placement alone. Watch this one closely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does building an original song around a game&#8217;s existing theme make for a stronger brand partnership than a simple celebrity cameo, and why might that model spread?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With both Jonas brothers now actively signing brand deals solo, is the Jonas Brothers brand about to evolve into individual, distinct commercial identities? Joe Jonas is mid-tour, post-solo album, and actively stacking endorsements, what does this level of brand activity signal about where his career focus lies right now?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joe Jonas has teamed up with mobile farming game Hay Day, developed by Finnish studio Supercell, to release &#8220;The Cozy Anthem&#8221;, an original country-flavored track inspired by the game&#8217;s beloved theme song. Co-written with longtime collaborator Paris Carney, the song is Jonas&#8217; first solo release since his 2025 album Music for People Who Believe in [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,18],"tags":[],"class_list":["post-44993","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Joe Jonas Partners With Hay Day for &quot;The Cozy Anthem&quot; In-Game Music Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/joe-jonas-partners-with-hay-day-for-the-cozy-anthem-in-game-music-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joe Jonas Partners With Hay Day for &quot;The Cozy Anthem&quot; In-Game Music Campaign\" \/>\n<meta property=\"og:description\" content=\"Joe Jonas has teamed up with mobile farming game Hay Day, developed by Finnish studio Supercell, to release &#8220;The Cozy Anthem&#8221;, an original country-flavored track inspired by the game&#8217;s beloved theme song. Co-written with longtime collaborator Paris Carney, the song is Jonas&#8217; first solo release since his 2025 album Music for People Who Believe in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/joe-jonas-partners-with-hay-day-for-the-cozy-anthem-in-game-music-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-18T00:48:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T00:48:46+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Joe Jonas Partners With Hay Day for \"The Cozy Anthem\" In-Game Music Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/joe-jonas-partners-with-hay-day-for-the-cozy-anthem-in-game-music-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Joe Jonas Partners With Hay Day for \"The Cozy Anthem\" In-Game Music Campaign","og_description":"Joe Jonas has teamed up with mobile farming game Hay Day, developed by Finnish studio Supercell, to release &#8220;The Cozy Anthem&#8221;, an original country-flavored track inspired by the game&#8217;s beloved theme song. Co-written with longtime collaborator Paris Carney, the song is Jonas&#8217; first solo release since his 2025 album Music for People Who Believe in [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/joe-jonas-partners-with-hay-day-for-the-cozy-anthem-in-game-music-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-18T00:48:37+00:00","article_modified_time":"2026-06-18T00:48:46+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/joe-jonas-partners-with-hay-day-for-the-cozy-anthem-in-game-music-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/joe-jonas-partners-with-hay-day-for-the-cozy-anthem-in-game-music-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Joe Jonas Partners With Hay Day for &#8220;The Cozy Anthem&#8221; In-Game Music Campaign","datePublished":"2026-06-18T00:48:37+00:00","dateModified":"2026-06-18T00:48:46+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/joe-jonas-partners-with-hay-day-for-the-cozy-anthem-in-game-music-campaign\/"},"wordCount":539,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/joe-jonas-partners-with-hay-day-for-the-cozy-anthem-in-game-music-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/joe-jonas-partners-with-hay-day-for-the-cozy-anthem-in-game-music-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/joe-jonas-partners-with-hay-day-for-the-cozy-anthem-in-game-music-campaign\/","name":"Joe Jonas Partners With Hay Day for \"The Cozy Anthem\" In-Game Music Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-18T00:48:37+00:00","dateModified":"2026-06-18T00:48:46+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/joe-jonas-partners-with-hay-day-for-the-cozy-anthem-in-game-music-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/joe-jonas-partners-with-hay-day-for-the-cozy-anthem-in-game-music-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/joe-jonas-partners-with-hay-day-for-the-cozy-anthem-in-game-music-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Joe Jonas Partners With Hay Day for &#8220;The Cozy Anthem&#8221; In-Game Music Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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