{"id":44988,"date":"2026-06-17T22:34:32","date_gmt":"2026-06-17T22:34:32","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44988"},"modified":"2026-06-17T22:34:46","modified_gmt":"2026-06-17T22:34:46","slug":"lionel-messi-teams-up-with-adidas-for-limited-edition-codechaos-golf-shoe","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-for-limited-edition-codechaos-golf-shoe\/","title":{"rendered":"Lionel Messi Teams Up With Adidas for Limited-Edition CODECHAOS Golf Shoe"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Adidas is marking Lionel Messi&#8217;s moment on the world&#8217;s biggest stage with something unexpected, a golf shoe. The brand dropped the CODECHAOS Messi on June 17, 2026, a limited-edition silhouette that bridges football and the fairway. This marks the first-ever Messi-branded golf shoe in the brand&#8217;s history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The design fuses the upper from Messi&#8217;s &#8216;El \u00daltimo Tango&#8217; F50.6 TUNIT football boot with CODECHAOS golf technology, including an AXISLOCK heel stabilizer, TWISTGRIP outsole, and full-length BOOST cushioning. The colorway (ivory, gold, and sky blue) is a clear nod to Argentina&#8217;s national colors.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@golftownca\/video\/7651978061885230356\" data-video-id=\"7651978061885230356\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@golftownca\" href=\"https:\/\/www.tiktok.com\/@golftownca?refer=embed\">@golftownca<\/a> <p>\u2b50ADIDAS CODECHAOS x MESSI DROPS JUNE 17\u2b50 \u00a0 Inspired by one of the greatest athletes of all time, the limited-edition adidas Codechaos x Messi Spikeless Golf Shoes will be available online only on June 17 at 8:00 AM EST in limited quantities. \u00a0 Set your reminders, be ready at launch, and don&#8217;t miss your chance to secure a pair. <a title=\"golf\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/golf?refer=embed\">#golf<\/a> <a title=\"adidas\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/adidas?refer=embed\">#adidas<\/a> <a title=\"messi\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/messi?refer=embed\">#messi<\/a> <a title=\"golf\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/golf?refer=embed\">#golf<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Hype! - VastPenguin\" href=\"https:\/\/www.tiktok.com\/music\/Hype-7243831086584940545?refer=embed\">\u266c Hype! &#8211; VastPenguin<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The timing is intentional. Argentina kicked off their World Cup 2026 title defense this week, with Messi, 38, already making headlines after a hat-trick against Algeria in the group stage opener.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This release builds on <a href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-on-hora-dorada-f50-football-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Messi and Adidas&#8217; recent Hora Dorada F50 football collection<\/a> and a string of brand moves around the tournament. Beyond Adidas, Messi has stayed commercially active with recent partnerships including Beats By Dre, Duracell, and a <a href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-partners-with-chatgpt-for-ai-driven-football-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT-powered AI campaign<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the Adidas Golf side, the brand&#8217;s roster already includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/xander-schauffele-2\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Xander Schauffele<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/collin-morikawa\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Collin Morikawa<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dustin-johnson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dustin Johnson<\/a>, making Messi a cross-category addition that signals the brand&#8217;s push to blend football culture with golf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a shoe, it&#8217;s a cultural play. Adidas is using the world&#8217;s most-watched sports event to launch a product in a completely different sport category, betting that Messi&#8217;s global pull transcends the pitch. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that this is the <em>first-ever<\/em> Messi golf shoe, after nearly two decades of partnership, says a lot about how brands are now thinking about cross-sport storytelling, especially during mega-events like the World Cup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Messi simultaneously carrying Argentina&#8217;s golden generation and fronting campaigns from AI tech to headphones, it raises some interesting questions: Does a football icon selling golf shoes strengthen or dilute the Adidas Golf brand&#8217;s credibility among core golfers? Could this CODECHAOS drop signal Adidas launching a full Messi golf sub-line if it sells out fast?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas is marking Lionel Messi&#8217;s moment on the world&#8217;s biggest stage with something unexpected, a golf shoe. The brand dropped the CODECHAOS Messi on June 17, 2026, a limited-edition silhouette that bridges football and the fairway. This marks the first-ever Messi-branded golf shoe in the brand&#8217;s history. The design fuses the upper from Messi&#8217;s &#8216;El [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,176,175,26,15],"tags":[],"class_list":["post-44988","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-fitness","category-product-collaborations","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lionel Messi Teams Up With Adidas for Limited-Edition CODECHAOS Golf Shoe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-for-limited-edition-codechaos-golf-shoe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lionel Messi Teams Up With Adidas for Limited-Edition CODECHAOS Golf Shoe\" \/>\n<meta property=\"og:description\" content=\"Adidas is marking Lionel Messi&#8217;s moment on the world&#8217;s biggest stage with something unexpected, a golf shoe. 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The brand dropped the CODECHAOS Messi on June 17, 2026, a limited-edition silhouette that bridges football and the fairway. This marks the first-ever Messi-branded golf shoe in the brand&#8217;s history. The design fuses the upper from Messi&#8217;s &#8216;El [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-for-limited-edition-codechaos-golf-shoe\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-17T22:34:32+00:00","article_modified_time":"2026-06-17T22:34:46+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-for-limited-edition-codechaos-golf-shoe\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-for-limited-edition-codechaos-golf-shoe\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Lionel Messi Teams Up With Adidas for Limited-Edition CODECHAOS Golf Shoe","datePublished":"2026-06-17T22:34:32+00:00","dateModified":"2026-06-17T22:34:46+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-for-limited-edition-codechaos-golf-shoe\/"},"wordCount":349,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Fitness","Product Collaborations","Soccer","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-for-limited-edition-codechaos-golf-shoe\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-for-limited-edition-codechaos-golf-shoe\/","url":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-for-limited-edition-codechaos-golf-shoe\/","name":"Lionel Messi Teams Up With Adidas for Limited-Edition CODECHAOS Golf Shoe","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-17T22:34:32+00:00","dateModified":"2026-06-17T22:34:46+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-for-limited-edition-codechaos-golf-shoe\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-for-limited-edition-codechaos-golf-shoe\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-for-limited-edition-codechaos-golf-shoe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Lionel Messi Teams Up With Adidas for Limited-Edition CODECHAOS Golf Shoe"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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