{"id":44899,"date":"2026-06-16T19:52:39","date_gmt":"2026-06-16T19:52:39","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44899"},"modified":"2026-06-16T19:52:55","modified_gmt":"2026-06-16T19:52:55","slug":"mike-myers-rob-lowe-seth-green-and-mindy-sterling-front-verizons-simplicity-plan-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/mike-myers-rob-lowe-seth-green-and-mindy-sterling-front-verizons-simplicity-plan-campaign\/","title":{"rendered":"Mike Myers, Rob Lowe, Seth Green and Mindy Sterling Front Verizon&#8217;s Simplicity Plan Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Verizon just called in the most gloriously on-brand villain squad in advertising history. The telecom giant has reunited the Austin Powers cast: Mike Myers, Rob Lowe, Seth Green, and Mindy Sterling, for a new commercial fronting its Simplicity Plan launch. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Directed by Jay Roach, who helmed the original Austin Powers trilogy, the spot features Dr. Evil unveiling &#8220;Menace Mobile,&#8221; only for his own crew to point out that confusing phone plans are already the industry norm, not evil at all. Cue Verizon&#8217;s pitch.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Menace Mobile | Dr Evil Returns! | Verizon\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lzmntndEXWo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This marks the second time the foursome have reprised their roles together for a brand campaign, having previously starred in General Motors&#8217; &#8220;Dr. EV-il&#8221; Super Bowl spot in 2022. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Myers, who received the Academy Icon Award at the Canadian Screen Awards in 2026 and has Shrek 5 in production for 2027, the return was a natural fit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lowe, fresh off a Sundance premiere with The Musical and joining <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/cameron-diaz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cameron Diaz&#8217;s<\/a> upcoming Amazon MGM rom-com, brings his &#8220;Number Two&#8221; swagger back to screens. Green and Sterling complete a quartet that audiences have been waiting two decades to see together again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is not Verizon&#8217;s first foray into pop-culture-driven celebrity casting. The brand has previously worked with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/molly-ringwald\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Molly Ringwald<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/camila-cabello\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Camila Cabello<\/a>, and recenrtly <a href=\"https:\/\/bookingagentinfo.com\/news\/connor-storrie-teams-up-with-nia-dacosta-on-verizon-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connor Storrie and director Nia DaCosta on a cinematic horror-comedy campaign<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Simplicity Plan campaign runs two to three months, timed to the FIFA World Cup 2026, with a parallel Spanish-language campaign featuring the cast of the original <em>Yo Soy Betty, la Fea<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in nostalgia marketing done right. Verizon isn&#8217;t just tapping familiar faces, it&#8217;s weaponizing pop culture irony. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having Dr. Evil, the ultimate symbol of theatrical villainy, mock the telecom industry&#8217;s real-world confusing pricing is sharp, self-aware advertising that lands because it&#8217;s true. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The joke works on multiple levels: it jabs at competitors, positions Verizon as the good guy without saying so outright, and earns genuine laughs without feeling forced.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also a reminder of how powerful franchise IP can be in advertising when the talent actually cares. Myers personally shapes every Dr. Evil commercial he signs onto, this isn&#8217;t just a licensing deal, it&#8217;s creative collaboration. That authenticity translates on screen and into earned media that money can&#8217;t fully buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Verizon, this is the latest chapter in a broader strategy of using culturally significant celebrity storytelling rather than traditional telecom ads. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From Nia DaCosta directing Connor Storrie in a horror-comedy short to now reuniting Hollywood&#8217;s most beloved villain crew, the brand is consistently betting on entertainment value over spec sheets, and it&#8217;s working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does having Dr. Evil mock telecom pricing make you trust Verizon more or does it just remind you that every carrier is confusing? With the Austin Powers cast now having done both a GM Super Bowl ad and a Verizon campaign, does frequent character revival cheapen the nostalgia factor, or does it still hit?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Verizon just called in the most gloriously on-brand villain squad in advertising history. The telecom giant has reunited the Austin Powers cast: Mike Myers, Rob Lowe, Seth Green, and Mindy Sterling, for a new commercial fronting its Simplicity Plan launch. Directed by Jay Roach, who helmed the original Austin Powers trilogy, the spot features Dr. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[],"class_list":["post-44899","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mike Myers, Rob Lowe, Seth Green and Mindy Sterling Front Verizon&#039;s Simplicity Plan Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/mike-myers-rob-lowe-seth-green-and-mindy-sterling-front-verizons-simplicity-plan-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mike Myers, Rob Lowe, Seth Green and Mindy Sterling Front Verizon&#039;s Simplicity Plan Campaign\" \/>\n<meta property=\"og:description\" content=\"Verizon just called in the most gloriously on-brand villain squad in advertising history. The telecom giant has reunited the Austin Powers cast: Mike Myers, Rob Lowe, Seth Green, and Mindy Sterling, for a new commercial fronting its Simplicity Plan launch. Directed by Jay Roach, who helmed the original Austin Powers trilogy, the spot features Dr. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/mike-myers-rob-lowe-seth-green-and-mindy-sterling-front-verizons-simplicity-plan-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-16T19:52:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T19:52:55+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mike Myers, Rob Lowe, Seth Green and Mindy Sterling Front Verizon's Simplicity Plan Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/mike-myers-rob-lowe-seth-green-and-mindy-sterling-front-verizons-simplicity-plan-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Mike Myers, Rob Lowe, Seth Green and Mindy Sterling Front Verizon's Simplicity Plan Campaign","og_description":"Verizon just called in the most gloriously on-brand villain squad in advertising history. The telecom giant has reunited the Austin Powers cast: Mike Myers, Rob Lowe, Seth Green, and Mindy Sterling, for a new commercial fronting its Simplicity Plan launch. Directed by Jay Roach, who helmed the original Austin Powers trilogy, the spot features Dr. [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/mike-myers-rob-lowe-seth-green-and-mindy-sterling-front-verizons-simplicity-plan-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-16T19:52:39+00:00","article_modified_time":"2026-06-16T19:52:55+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/mike-myers-rob-lowe-seth-green-and-mindy-sterling-front-verizons-simplicity-plan-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/mike-myers-rob-lowe-seth-green-and-mindy-sterling-front-verizons-simplicity-plan-campaign\/"},"author":{"name":"Timeyin 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