{"id":44891,"date":"2026-06-16T16:30:05","date_gmt":"2026-06-16T16:30:05","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44891"},"modified":"2026-06-16T16:30:16","modified_gmt":"2026-06-16T16:30:16","slug":"becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink\/","title":{"rendered":"Becky G Partners With Alani Nu to Launch New Purple Cotton Candy Energy Drink"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Alani Nu has tapped global Latin superstar Becky G to co-create a limited-edition &#8220;Purple Cotton Candy&#8221; energy drink, branded as &#8220;Center Stage with Becky G.&#8221; The flavor delivers tangy grape candy meets caramelized cotton candy: zero sugar, B vitamins, and 200mg of caffeine per can.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The drink has started showing up at Target stores, with broader retail distribution following across major chains nationwide. For longtime Alani fans, the flavor reads like a spiritual successor to the brand&#8217;s discontinued Carnival Candy Grape, one of its earliest cult favorites.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@alaninutrition\/video\/7651654848886230302\" data-video-id=\"7651654848886230302\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@alaninutrition\" href=\"https:\/\/www.tiktok.com\/@alaninutrition?refer=embed\">@alaninutrition<\/a> <p>Purple Cotton Candy Energy is taking CENTER STAGE with Becky G! \ud83c\udfa1\ud83c\udf6c\ud83d\udc9c \u200b \u200b Treat yourself to this sweet, tart, and nostalgic sip on our site WED 6.17 at\u200b 12PM ET! \ud83e\udee7\ud83c\udf47 <a title=\"newalani\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/newalani?refer=embed\">#newalani<\/a> <a title=\"purplecottoncandy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/purplecottoncandy?refer=embed\">#purplecottoncandy<\/a> <a title=\"beckyg\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/beckyg?refer=embed\">#beckyg<\/a> <a title=\"summer\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/summer?refer=embed\">#summer<\/a> <a title=\"alani\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/alani?refer=embed\">#alani<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Alani Nutrition\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7651654883958901535?refer=embed\">\u266c original sound &#8211; Alani Nutrition<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership comes after Celsius Holdings completed its $1.8 billion acquisition of Alani Nu in early 2025, signaling the brand&#8217;s continued push for high-profile celebrity-flavored launches. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Previous Alani Nu collaborations with Kim Kardashian, Paris Hilton, and Emily Ratajkowski have been central to the brand&#8217;s $3 billion-plus valuation and growth strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Becky G, this adds to a busy 2026 brand portfolio. She recently <a href=\"https:\/\/bookingagentinfo.com\/news\/becky-g-stars-in-lenovo-your-club-your-canvas-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">starred in Lenovo&#8217;s &#8220;Your Club Your Canvas&#8221; global campaign<\/a> as Global Ambassador, and was named Garnier Fructis&#8217; brand ambassador for their &#8220;Put It to the Test&#8221; hair care campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The energy drink deal mirrors the kind of flavor-forward celebrity strategy Alani Nu has used to dominate shelf space, much like <a href=\"https:\/\/bookingagentinfo.com\/news\/morgan-wallen-partners-with-monster-energy-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Morgan Wallen&#8217;s partnership with Monster Energy<\/a> reflected the same playbook in a different genre lane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alani Nu isn&#8217;t just selling energy drinks, it&#8217;s selling identity, and Becky G is one of the clearest mirrors of their target customer: young, bilingual, culturally plugged-in, and unapologetically bold. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naming the can &#8220;Center Stage with Becky G&#8221; isn&#8217;t subtle, it&#8217;s a full co-branding move that makes her part of the product&#8217;s personality, not just a face on an ad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Celsius Holdings now behind Alani Nu&#8217;s distribution muscle following the $1.8B acquisition, this partnership also signals that the brand is ready to use bigger celebrity firepower to drive volume in a competitive market. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Becky G, aligning with a brand this culturally embedded with Gen Z women while actively releasing new music is smart timing, it keeps her name circulating in exactly the spaces her fanbase already lives in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could &#8220;Purple Cotton Candy&#8221; transition from limited-edition to a permanent Alani Nu SKU, and would Becky G&#8217;s involvement be the deciding factor? How does Becky G&#8217;s crossover appeal between English and Spanish-speaking audiences give Alani Nu a foothold in markets where they&#8217;ve had less penetration?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alani Nu has tapped global Latin superstar Becky G to co-create a limited-edition &#8220;Purple Cotton Candy&#8221; energy drink, branded as &#8220;Center Stage with Becky G.&#8221; The flavor delivers tangy grape candy meets caramelized cotton candy: zero sugar, B vitamins, and 200mg of caffeine per can. The drink has started showing up at Target stores, with [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17,18],"tags":[179,183],"class_list":["post-44891","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","category-music","tag-collaboration","tag-drink"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Becky G Partners With Alani Nu to Launch New Purple Cotton Candy Energy Drink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Becky G Partners With Alani Nu to Launch New Purple Cotton Candy Energy Drink\" \/>\n<meta property=\"og:description\" content=\"Alani Nu has tapped global Latin superstar Becky G to co-create a limited-edition &#8220;Purple Cotton Candy&#8221; energy drink, branded as &#8220;Center Stage with Becky G.&#8221; The flavor delivers tangy grape candy meets caramelized cotton candy: zero sugar, B vitamins, and 200mg of caffeine per can. The drink has started showing up at Target stores, with [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-16T16:30:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T16:30:16+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Becky G Partners With Alani Nu to Launch New Purple Cotton Candy Energy Drink","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink\/","og_locale":"en_US","og_type":"article","og_title":"Becky G Partners With Alani Nu to Launch New Purple Cotton Candy Energy Drink","og_description":"Alani Nu has tapped global Latin superstar Becky G to co-create a limited-edition &#8220;Purple Cotton Candy&#8221; energy drink, branded as &#8220;Center Stage with Becky G.&#8221; The flavor delivers tangy grape candy meets caramelized cotton candy: zero sugar, B vitamins, and 200mg of caffeine per can. The drink has started showing up at Target stores, with [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-16T16:30:05+00:00","article_modified_time":"2026-06-16T16:30:16+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Becky G Partners With Alani Nu to Launch New Purple Cotton Candy Energy Drink","datePublished":"2026-06-16T16:30:05+00:00","dateModified":"2026-06-16T16:30:16+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink\/"},"wordCount":421,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Collaboration","Drink"],"articleSection":["Campaigns","Endorsement Deals","Film\/TV","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink\/","url":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink\/","name":"Becky G Partners With Alani Nu to Launch New Purple Cotton Candy Energy Drink","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-16T16:30:05+00:00","dateModified":"2026-06-16T16:30:16+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/becky-g-partners-with-alani-nu-to-launch-new-purple-cotton-candy-energy-drink\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Becky G Partners With Alani Nu to Launch New Purple Cotton Candy Energy Drink"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/44891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=44891"}],"version-history":[{"count":3,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/44891\/revisions"}],"predecessor-version":[{"id":44894,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/44891\/revisions\/44894"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=44891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=44891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=44891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}