{"id":44882,"date":"2026-06-16T15:47:40","date_gmt":"2026-06-16T15:47:40","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44882"},"modified":"2026-06-16T15:50:56","modified_gmt":"2026-06-16T15:50:56","slug":"jessica-alba-sarah-jessica-parker-bang-chan-and-song-yuqi-star-in-fendi-global-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jessica-alba-sarah-jessica-parker-bang-chan-and-song-yuqi-star-in-fendi-global-campaign\/","title":{"rendered":"Jessica Alba, Sarah Jessica Parker, Bang Chan, and Song Yuqi Star in Fendi Global Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fendi has unveiled its biggest campaign in years, and it brought the whole squad. The Rome-based luxury house launched its fall 2026 Baguette campaign on June 16, 2026, led by Sarah Jessica Parker, the woman who arguably made the bag a cultural icon when her <em>Sex and the City<\/em> character Carrie Bradshaw famously told a robber, &#8220;This isn&#8217;t a bag, it&#8217;s a Baguette.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decades later, Parker is back, and she brought company. Jessica Alba, Bang Chan, Song Yuqi, Ren Meguro, Mina, Emma D&#8217;Arcy, Sophie Thatcher, Iris Law, and Tecla Insolia all appear in the campaign, photographed by Bibi Borthwick to Addison Rae&#8217;s &#8220;Fame Is a Gun.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"FENDI - Sarah Jessica Parker with the new Baguette\u00ae 26424 by Maria Grazia Chiuri\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HKvDovhW26U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign celebrates the Baguette&#8217;s return to its original silhouette, style code 26424, under incoming CCO Maria Grazia Chiuri, whose fall 2026 collection marks her first for Fendi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bag, which has sold over a million units since its 1997 debut by Silvia Venturini Fendi, gets a fresh reimagining while staying true to its DNA. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as <a href=\"https:\/\/bookingagentinfo.com\/news\/sienna-spiro-fronts-fendis-way-bag-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sienna Spiro fronted Fendi&#8217;s Way Bag campaign<\/a> earlier this year, Fendi continues its strategy of pairing iconic bags with a diverse roster of global faces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Bang Chan and Song Yuqi, this is familiar territory. Bang Chan, a Fendi ambassador since 2024, co-wrote and performed the original track &#8220;Roman Empire&#8221; for Fendi in November 2025, filmed at Rome&#8217;s Palazzo della Civilt\u00e0 Italiana. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Song Yuqi, a Fendi ambassador since January 2024, previously headlined the Fendi Peekaboo ISeeU Petite Handbag campaign and has also recently landed ambassadorships with Adidas and Fenty Beauty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Jessica Alba, the Fendi campaign adds to a busy endorsement streak. She recently <a href=\"https:\/\/bookingagentinfo.com\/news\/jessica-alba-stars-in-gabriel-co-love-intention-and-everyday-meaning-fine-jewelry-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">starred in Gabriel &amp; Co.&#8217;s first-ever celebrity campaign<\/a> and also launched the <a href=\"https:\/\/bookingagentinfo.com\/news\/jessica-alba-fronts-luna-bar-easy-to-love-campaign-as-inaugural-ambassador\/\" target=\"_blank\" rel=\"noreferrer noopener\">LUNA Bar &#8220;Easy to Love&#8221; campaign<\/a> in May 2026 as its inaugural ambassador. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As for Parker, she just received the 2026 Carol Burnett Award at the Golden Globes and delivered the Northwestern University Class of 2026 commencement address, making her Fendi moment part of a very full year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fendi, for its part, has a well-established history of tapping cultural heavyweights across East and West: from <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jackson-wang\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jackson Wang&#8217;s<\/a> &#8220;FENDIMAN&#8221; track in 2018, to Song Yuqi&#8217;s music project in 2025, to Bang Chan&#8217;s &#8220;Roman Empire&#8221;, the house clearly knows how to build loyalty over campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a masterclass in what luxury marketing looks like in 2026. Fendi didn&#8217;t just hire faces, it assembled a cultural council. Sarah Jessica Parker gives the campaign its heritage anchor, a full-circle moment that connects the Baguette&#8217;s pop culture origin story to its latest reinvention. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Bang Chan and Song Yuqi aren&#8217;t just borrowed clout, they&#8217;re long-term Fendi partners who&#8217;ve made music, walked runways, and lived inside the brand. That&#8217;s the difference between a one-off campaign and a genuine relationship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The choice to bring in Jessica Alba at this level, someone who has recently been busy with Gabriel &amp; Co. and LUNA Bar, also signals that Fendi is broadening the Baguette&#8217;s identity beyond its traditional fashion-world bubble. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And using Addison Rae&#8217;s &#8220;Fame Is a Gun&#8221; as the sonic backdrop? That&#8217;s a very deliberate nod to a younger, pop-culture-driven audience without abandoning the house&#8217;s storied elegance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maria Grazia Chiuri debuting with the Baguette&#8217;s original silhouette is also a statement in itself, she&#8217;s saying she respects the archive, and this campaign is her introduction letter to Fendi&#8217;s fanbase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does reviving the Baguette&#8217;s original 1997 silhouette under a new CCO feel like a bold creative reset or a safe play to win over a loyal fanbase? Sarah Jessica Parker&#8217;s return to the Baguette is undeniably powerful, but does nostalgia still drive luxury sales the way it once did?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fendi has unveiled its biggest campaign in years, and it brought the whole squad. The Rome-based luxury house launched its fall 2026 Baguette campaign on June 16, 2026, led by Sarah Jessica Parker, the woman who arguably made the bag a cultural icon when her Sex and the City character Carrie Bradshaw famously told a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17,20,18],"tags":[],"class_list":["post-44882","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv","category-k-pop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jessica Alba, Sarah Jessica Parker, Bang Chan, and Song Yuqi Star in Fendi Global Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jessica-alba-sarah-jessica-parker-bang-chan-and-song-yuqi-star-in-fendi-global-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jessica Alba, Sarah Jessica Parker, Bang Chan, and Song Yuqi Star in Fendi Global Campaign\" \/>\n<meta property=\"og:description\" content=\"Fendi has unveiled its biggest campaign in years, and it brought the whole squad. 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