{"id":44818,"date":"2026-06-15T20:30:26","date_gmt":"2026-06-15T20:30:26","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=44818"},"modified":"2026-06-15T20:39:11","modified_gmt":"2026-06-15T20:39:11","slug":"regina-hall-partners-with-hyundai-for-2026-kona-launch-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/regina-hall-partners-with-hyundai-for-2026-kona-launch-campaign\/","title":{"rendered":"Regina Hall Partners With Hyundai for 2026 Kona Launch Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hyundai has tapped Regina Hall to front &#8220;Look At You Now,&#8221; its new campaign for the 2026 Kona. Made with Culture Brands and directed by Emmy nominee Dime Davis, the spot follows Hall as she watches young drivers hit big life milestones: new apartments, new jobs, new confidence, set to Victoria Mon\u00e9t&#8217;s &#8220;On My Mama.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Look At You Now | 2026 KONA | Hyundai\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-THbkzkTtqA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hall joins the brand fresh off <em>One Battle After Another&#8217;s<\/em> six-Oscar sweep and <em>Scary Movie 6<\/em>, reprising Brenda Meeks. Her endorsement r\u00e9sum\u00e9 already includes Bounty and Jameson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hyundai&#8217;s ambassador list is stacked, too: <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kawhi-leonard\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kawhi Leonard<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/chris-evans\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chris Evans<\/a>, and Love Island&#8217;s <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/olandria-carthen\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olandria Carthen<\/a> recently fronted the Palisade. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hall&#8217;s deal also lands amid a bigger 2026 trend of A-listers steering car ads: <a href=\"https:\/\/bookingagentinfo.com\/news\/morgan-freeman-chase-infiniti-star-in-new-campaign-for-audi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Morgan Freeman and Chase Infiniti just launched a campaign for Audi<\/a>, while <a href=\"https:\/\/bookingagentinfo.com\/news\/daniel-craig-leads-new-campaign-for-byds-premium-brand-denza\/\" target=\"_blank\" rel=\"noreferrer noopener\">Daniel Craig leads BYD&#8217;s Denza push<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is Hyundai betting big on cultural specificity over generic car-ad tropes. &#8220;OKAY Hyundai&#8221; isn&#8217;t just a slogan, it&#8217;s a years-long relationship-building strategy with Black consumers, and putting an Oscar-circle name like Regina Hall behind it signals the platform is scaling up. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hall, meanwhile, gets to extend her &#8220;relatable auntie energy&#8221; brand into commerce right as her <em>One Battle After Another<\/em> momentum peaks, smart timing for both sides. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with Freeman, Craig, and now Hall all fronting car campaigns this year, it&#8217;s starting to look like automakers see proven box-office names as the new must-have accessory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does star power like Hall&#8217;s actually move car sales, or mostly move brand perception? Could &#8220;Look At You Now&#8221; open the door for Hall to land more lifestyle or auto deals down the line?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hyundai has tapped Regina Hall to front &#8220;Look At You Now,&#8221; its new campaign for the 2026 Kona. Made with Culture Brands and directed by Emmy nominee Dime Davis, the spot follows Hall as she watches young drivers hit big life milestones: new apartments, new jobs, new confidence, set to Victoria Mon\u00e9t&#8217;s &#8220;On My Mama.&#8221; [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[],"class_list":["post-44818","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Regina Hall Partners With Hyundai for 2026 Kona Launch Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/regina-hall-partners-with-hyundai-for-2026-kona-launch-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regina Hall Partners With Hyundai for 2026 Kona Launch Campaign\" \/>\n<meta property=\"og:description\" content=\"Hyundai has tapped Regina Hall to front &#8220;Look At You Now,&#8221; its new campaign for the 2026 Kona. Made with Culture Brands and directed by Emmy nominee Dime Davis, the spot follows Hall as she watches young drivers hit big life milestones: new apartments, new jobs, new confidence, set to Victoria Mon\u00e9t&#8217;s &#8220;On My Mama.&#8221; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/regina-hall-partners-with-hyundai-for-2026-kona-launch-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-15T20:30:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T20:39:11+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Regina Hall Partners With Hyundai for 2026 Kona Launch Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/regina-hall-partners-with-hyundai-for-2026-kona-launch-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Regina Hall Partners With Hyundai for 2026 Kona Launch Campaign","og_description":"Hyundai has tapped Regina Hall to front &#8220;Look At You Now,&#8221; its new campaign for the 2026 Kona. Made with Culture Brands and directed by Emmy nominee Dime Davis, the spot follows Hall as she watches young drivers hit big life milestones: new apartments, new jobs, new confidence, set to Victoria Mon\u00e9t&#8217;s &#8220;On My Mama.&#8221; [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/regina-hall-partners-with-hyundai-for-2026-kona-launch-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-06-15T20:30:26+00:00","article_modified_time":"2026-06-15T20:39:11+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/regina-hall-partners-with-hyundai-for-2026-kona-launch-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/regina-hall-partners-with-hyundai-for-2026-kona-launch-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Regina Hall Partners With Hyundai for 2026 Kona Launch Campaign","datePublished":"2026-06-15T20:30:26+00:00","dateModified":"2026-06-15T20:39:11+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/regina-hall-partners-with-hyundai-for-2026-kona-launch-campaign\/"},"wordCount":289,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/regina-hall-partners-with-hyundai-for-2026-kona-launch-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/regina-hall-partners-with-hyundai-for-2026-kona-launch-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/regina-hall-partners-with-hyundai-for-2026-kona-launch-campaign\/","name":"Regina Hall Partners With Hyundai for 2026 Kona Launch Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-06-15T20:30:26+00:00","dateModified":"2026-06-15T20:39:11+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/regina-hall-partners-with-hyundai-for-2026-kona-launch-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/regina-hall-partners-with-hyundai-for-2026-kona-launch-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/regina-hall-partners-with-hyundai-for-2026-kona-launch-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Regina Hall Partners With Hyundai for 2026 Kona Launch Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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